Tanya
03-07-2006, 04:51 PM
(Admin code added by Palmer - 15811653X10956248)
Project Summary:
What text should be included in the main part of the logo?
Tanya Crosbie Photography
What type of product or service do you offer?
Portrait and wedding photography
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
My current name is Giggles and Smiles Photography. This was great to start with as my focus was children. But, it is time for the company to "grow up" and include weddings. I am moving my home based business to a studio so it is a good time to make a complete overhaul of the name and image.
What are your long term goals?
Grow the business to include multiple photographers covering high end portraiture, weddings and schools
When is the deadline for final entries before choosing a designer?
March 15th - I have a very tight deadline so sooner is better!
Audience Profile:
Please describe your existing audience
Our key clients are those that understand and value beautiful photography. They are people that are looking for stylish and contemporary portraits. They see photography as equivalent to the art they hang on their walls.
Who would you like to add to your audience?
We would like to attract more of the above.
Perception/Tone/Guidelines:
What type of logo would you like?
Something contemporary and stylish, but possibly with a subtle element of fun. Nothing too silly as we are targeting the high end of the market. I know this is a difficult request, but I have seen some great work here on the website. Keep in mind the old "less is more" motto.
Do you have any colors in mind for your logo? (if so, why?)
Tiffany blue and chocolate brown. The blue is an energetic colour while being soft in lighter shades. The chocolate brown is strong and masculine. The only problem is so far I have found the chocolate brown to just look like black in print. Any suggestions?
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The logo should reflect high quality, contemporary style with a dash of fun.
What is your tagline or slogan?
none
What is the overall message you are trying to convey to your target audience?
We are a portrait studio that will capture the precious moments of their lives through stylish and contemporary portraits in a fun and relaxed environment.
Where will your new logo be used?
business cards, letterhead, bags, folders, etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
see below
List competitive URLs if possible
www.cantrellportrait.com (not a competitor but I like her look)
www.marknixon.com (great minimalist contemporary look, but possibly too plain for me)
www.photogenic.ie (one of the most successful studios in the country)
http://rhynamccarthy.com (beautiful, clean look, but not so stark like Mark Nixon)
What sets you apart from your competitors?
I am a mom and relate very easily to other moms and children. I stay on the cutting edge of display options for portraits and the latest styles and trends.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Stylish and elegant, yet fun, photography.
Project Summary:
What text should be included in the main part of the logo?
Tanya Crosbie Photography
What type of product or service do you offer?
Portrait and wedding photography
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
My current name is Giggles and Smiles Photography. This was great to start with as my focus was children. But, it is time for the company to "grow up" and include weddings. I am moving my home based business to a studio so it is a good time to make a complete overhaul of the name and image.
What are your long term goals?
Grow the business to include multiple photographers covering high end portraiture, weddings and schools
When is the deadline for final entries before choosing a designer?
March 15th - I have a very tight deadline so sooner is better!
Audience Profile:
Please describe your existing audience
Our key clients are those that understand and value beautiful photography. They are people that are looking for stylish and contemporary portraits. They see photography as equivalent to the art they hang on their walls.
Who would you like to add to your audience?
We would like to attract more of the above.
Perception/Tone/Guidelines:
What type of logo would you like?
Something contemporary and stylish, but possibly with a subtle element of fun. Nothing too silly as we are targeting the high end of the market. I know this is a difficult request, but I have seen some great work here on the website. Keep in mind the old "less is more" motto.
Do you have any colors in mind for your logo? (if so, why?)
Tiffany blue and chocolate brown. The blue is an energetic colour while being soft in lighter shades. The chocolate brown is strong and masculine. The only problem is so far I have found the chocolate brown to just look like black in print. Any suggestions?
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
The logo should reflect high quality, contemporary style with a dash of fun.
What is your tagline or slogan?
none
What is the overall message you are trying to convey to your target audience?
We are a portrait studio that will capture the precious moments of their lives through stylish and contemporary portraits in a fun and relaxed environment.
Where will your new logo be used?
business cards, letterhead, bags, folders, etc
Competitive Positioning:
Who are your competitors and what do you think about their logos?
see below
List competitive URLs if possible
www.cantrellportrait.com (not a competitor but I like her look)
www.marknixon.com (great minimalist contemporary look, but possibly too plain for me)
www.photogenic.ie (one of the most successful studios in the country)
http://rhynamccarthy.com (beautiful, clean look, but not so stark like Mark Nixon)
What sets you apart from your competitors?
I am a mom and relate very easily to other moms and children. I stay on the cutting edge of display options for portraits and the latest styles and trends.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Stylish and elegant, yet fun, photography.