TikiLawn
04-16-2006, 01:19 PM
(Admin code added by Palmer - 35L80993A3214074P)
Project Summary:
What text should be included in the main part of the logo?
Tiki Lawn and Landscape
What type of product or service do you offer?
Lawn care service, mowing, trimming, edging, fertilizer application, weed control, landscape design and install.
How long have you been in business?
Startup company.
What do you hope to accomplish with your new identity?
Immediate memory upon first impression. Make my phone ring!
What are your long term goals?
Increase in customer base and loyalty.
When is the deadline for final entries before choosing a designer?
April 19, 2006
Audience Profile:
Please describe your existing audience
Upper middle class consumer in suburban Dallas.
Who would you like to add to your audience?
Any consumer in the North Dallas demographic.
Perception/Tone/Guidelines:
What type of logo would you like?
Retro Mod. Think 1950's TV Advertisement. Hip, cool, groovy, out-of-site, boss, etc. Please see attached graphic for inspiration. This is not mine and I have no rights to it, but it will give the designer some direction. If a similar duplicate of this could be designed, we could have a quick winner.
Do you have any colors in mind for your logo? (if so, why?)
Earth tones, as in example, are desired. Not opposed to seeing a different angle, though.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I need a Tiki God to personify the logo. Again, I don't have rights to this one, but you can get the idea of what I am looking for.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Backyards, clean cut grass, fruity drinks, Polynesian environments, living the weekends on Island Time!
What is your tagline or slogan?
"Premium Quality. Superior Service. Guaranteed." (Again, look at the example. This tag could fit nicely at the bottom where it says Hula Lessons)
What is the overall message you are trying to convey to your target audience?
Make your backyard feel like Maui by using a professional company that guarantees their work and products.
Where will your new logo be used?
Door Hangers (New job to follow after logo is finished), Biz Cards, Newspaper, Web
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Check the archives. Most of them have pictures of grass or trees or leaves.
List competitive URLs if possible
What sets you apart from your competitors?
We offer value added services for one low price. We guaranteee our work.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Cool.
Project Summary:
What text should be included in the main part of the logo?
Tiki Lawn and Landscape
What type of product or service do you offer?
Lawn care service, mowing, trimming, edging, fertilizer application, weed control, landscape design and install.
How long have you been in business?
Startup company.
What do you hope to accomplish with your new identity?
Immediate memory upon first impression. Make my phone ring!
What are your long term goals?
Increase in customer base and loyalty.
When is the deadline for final entries before choosing a designer?
April 19, 2006
Audience Profile:
Please describe your existing audience
Upper middle class consumer in suburban Dallas.
Who would you like to add to your audience?
Any consumer in the North Dallas demographic.
Perception/Tone/Guidelines:
What type of logo would you like?
Retro Mod. Think 1950's TV Advertisement. Hip, cool, groovy, out-of-site, boss, etc. Please see attached graphic for inspiration. This is not mine and I have no rights to it, but it will give the designer some direction. If a similar duplicate of this could be designed, we could have a quick winner.
Do you have any colors in mind for your logo? (if so, why?)
Earth tones, as in example, are desired. Not opposed to seeing a different angle, though.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I need a Tiki God to personify the logo. Again, I don't have rights to this one, but you can get the idea of what I am looking for.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Backyards, clean cut grass, fruity drinks, Polynesian environments, living the weekends on Island Time!
What is your tagline or slogan?
"Premium Quality. Superior Service. Guaranteed." (Again, look at the example. This tag could fit nicely at the bottom where it says Hula Lessons)
What is the overall message you are trying to convey to your target audience?
Make your backyard feel like Maui by using a professional company that guarantees their work and products.
Where will your new logo be used?
Door Hangers (New job to follow after logo is finished), Biz Cards, Newspaper, Web
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Check the archives. Most of them have pictures of grass or trees or leaves.
List competitive URLs if possible
What sets you apart from your competitors?
We offer value added services for one low price. We guaranteee our work.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Cool.