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hotnuts21
06-20-2006, 02:41 PM
Admin code added by Abby - 2T011627LC273243M

This logo competition is for a friend of mine who is entering into the catering business. Details below.
Any questions just shout!

What text should be included in the main part of the logo?
1st Class Cuisine

What type of product or service do you offer?
Catering and cakes for special occasions e.g. weddings, birthdays & business functions

How long have you been in business?
New business startup

What do you hope to accomplish with your new identity?
Clear identifiable logo, friendly image

What are your long term goals?
Promote the business
Build customer base

When is the deadline for final entries before choosing a designer?
30th June.


Audience Profile:
Please describe your existing audience
Presently none

Who would you like to add to your audience?
people who eat food :)
People who organise events
People who require catering for an event/occasion.

Perception/Tone/Guidelines:
What type of logo would you like?
Colour logo, can be used for web site, letter heads, business cards and the company van

Do you have any colors in mind for your logo? (if so, why?)
No, feel free to use your creative juices

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We were thinking of a Chef wearing a traditional chefs hat , holding a silver oval platter with food. Company name “1st Class Cuisine” displayed in a arc above the chef , however we are open to other ideas, and not tied to the above, so go fill your artistic flair :).


Communication Strategy:
What attributes would you like your logo to reflect about your business?
Small family business , high quality, competitive prices

What is your tagline or slogan(if any)?
None as yet, open to suggestions

What is the overall message you are trying to convey to your target audience?
That we are a reliable caring small business, who take pride in producing high quality food for special occasions at a competitive price

Where will your new logo be used?
Used for web site, letter heads, business cards and the company van.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Various companies with basic logos, nothing special.

List competitive URLs if possible
None we could find, locally.

What sets you apart from your competitors?
We care about the food and service we provide


Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
We are providers of quality food for special occasions

Both me and Arthur will be popping by to provide feedback, however im running the competition, so any questions etc please forward them to me. All communication as normal to go through this board.

Let me know if your planning on submitting a design.
The amount for this project is $130 - good Luck.

nvoke
06-21-2006, 09:53 AM
here's one from me :) let me know your thoughts. enjoy!

nvoke
06-21-2006, 03:42 PM
different text :)

hotnuts21
06-21-2006, 03:54 PM
Hey Nice designs although they look familiar for some reason I cant put my finger on.

I will get my friend to stop by and have a look and hopefully provide some feedback for you.

Paul

Blesseville
06-22-2006, 04:16 PM
http://www.medigraph.net/do/fcc1.jpg

RedEye
06-22-2006, 08:21 PM
http://www.redeyegraphicdesign.com/OUTPOST/firstclass1.jpg

RedEye
06-22-2006, 08:31 PM
A color variation. Colors are pretty wide open for you if you have a color revelation of sorts! ;)
http://www.redeyegraphicdesign.com/OUTPOST/firstclass11.jpg

hotnuts21
06-25-2006, 05:57 AM
Hi Guys,

Arthur has some feedback for nvokes design. I will get feedback for the other designs for you soon.

Were impressed with the speed of design, but I have the following comments to make.

Version one,
Company name : nice clear text, easy to read, even on a moving van,
Chef : it’s the sort of design where looking for, but why is the chef running and I’d prefer to loose the moustache, necktie and pointed nose.

Version Two :
Company name : although this is a more elegant font that V1 it’s not as clear.
Chef : same comments as V1

thnkx
Paul

nvoke
06-25-2006, 07:19 PM
updated :)

Ratbaggy
06-25-2006, 10:14 PM
Hi Paul,

Long time no see. :)

Let me know yout thoughts on this one.

Cheers,

Paul

hotnuts21
06-27-2006, 08:31 AM
Hi Guys,

Yeah I have been a bit quiet around here for a while, however I have more feedback for you all now. All the following is from the client.

Just like to say Thank you to all the designers who have submitted designs so far, its very interesting see the different ideas and were impressed by the speed and quality with which there produced.

Medigraph : its not quite what where looking for, looks more like a logo for an aeroplane, than a food company. Thanks for your submission great logo but not for our business we wouldnt want to go any further with this design.

Red Eye : again sorry, reminds me of the 80’s soviet union era , I don’t think changing the colours will help either unfortunatly. Again a nice logo, but not one for us.

Nvoke resubmitted design, thank you for making the changes we asked for, the logo looks a lot better. However we asked for you to loose the pointed nose, which you have done, but we feel the chef still needs a nose of sorts however a smaller more rounded version? I had a look at all the other logos on the site hoping to find the ‘right nose’ but to no avail.

Ratbaggy, we really liked this design, is simple and elegant, but as a company logo we feel that it just not distinctive enough and you’d have trouble reading it on a van. I’m not sure what else to suggest.

nvoke
07-06-2006, 02:00 PM
changes :)

hotnuts21
07-06-2006, 02:20 PM
Nvoke,

Thanks for the changes, the client really likes them.

I declare you the winner, I will just check the client likes the nose ;)

nvoke
07-06-2006, 03:18 PM
wonderful! :)
just send me a message with an email address to send the files to after you hear from the client :)
thanks so much!
enjoy!

abby
07-07-2006, 12:25 PM
Project Update: This project has been moved to the Revisions Forum.

Client please post a note when the files have been downloaded so I can move this project to the Archives. Thank you

hotnuts21
07-09-2006, 07:51 AM
Designer sent me files via email, all received.

Many thanks to everyone for taking part.