[ProjectComplete]Due Jun 30th - Logo needed for Private Money Lending company - $150

[kzecevic]

Admin code added by Abby - 9XY57103K77215200

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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:

Design Outpost Creative Brief Worksheet


Project Summary:
What text should be included in the main part of the logo?
PACIFIC SHORES LENDING

What type of product or service do you offer?
PRIVATE MONEY INVESTMENTS

How long have you been in business?
5 YEARS

What do you hope to accomplish with your new identity?
NEW COMPANY

What are your long term goals?

When is the deadline for final entries before choosing a designer?
JUNE 30TH, 2006

Audience Profile:
Please describe your existing audience
CALIFORNIA RESIDENTS, INVESTORS, SAVY AND NEW INVESTORS,

Who would you like to add to your audience?
TRY TO REACH NEW INVESTORS

Perception/Tone/Guidelines:
What type of logo would you like?
CONTEMPORARY, FRESH CLEAN LOOK, TRENDY, WOULD LIKE TO BE ABLE TO USE THE LOGO ALSO AS BLACK AND WHITE VERSION AS WELL

Do you have any colors in mind for your logo? (if so, why?)
PURPLE AND BLUE
HERE ARE SOME COLORS WE USED BEFORE IT THE NUMBERS MAKE SENSE:
Blue 2995
Purple 2602

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
SEAHORSE

Communication Strategy:
What attributes would you like your logo to reflect about your business?
STABILITY, TRUST, AGILITY, CLEAN, PROFESSIONAL

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience?
AN INVESTMENT COMPANY THEY CAN TRUST, HAS EXPERIENCE AND KNOWLEDGE!

Where will your new logo be used?
MARKETING MATERIAL, DOCUMNETS, LETTER HEADS ETC.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
HANOVER MORTGAGE, http://www.1800gohardmoney.com/, GOOD LOGO

ESTATE FINANCIAL, http://www.estatefinancial.com/, BORING, TOO CONSERVATIVE LOGO

List competitive URLs if possible

What sets you apart from your competitors?
CREATIVNES, SPEED, AGILITY, PROFESSIONAL SERVICE

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
CALIFORNIA REAL ESTATE TRUST DEED INVESTMENT COMPANY

[Blesseville]

One to start with.

http://www.medigraph.net/do/psl1.jpg

[eziey]

:)

[Bill]

Here's my entry...

[kzecevic]

Medigraph, the coclor are little bit pale, can you make the colors brighter/stronger in color, the fond is too conservative, something contoporary krisp cleaner look, thanks

eziey, please try and use the blue and purple colors, bigger font, not so sharp/ponty logo, something conteporary/new times like looking, thanks

Bill, like the colors, nice look, can you make the font somewhat thiker,I would like to use contemporary look and feel, maybe adding a drop shadow or something to make it bolder, also have word Lending bigger so it shows better, thanks

[pracus]

:)

[Blesseville]

http://www.medigraph.net/do/psl2.jpg

[carlos(esparza)]

hi, here is my take on this idea:

<img src="http://carlos.errorproductions.com/outpost/pacific-shores.jpg">

[kzecevic]

:)
Pracus, like the idea, do you think we can use the Seahorse in the lieu of letter P and incorporate the siluatte as letter P using the sea horse, I like the font for SHORES, can we use it for Pacific as well, also can we make LENDING bigger font so it shows better

[kzecevic]

Mediagraph, your Version 2.0 seams better, how about putting the SeaHorse behind the letters more as a siluette, just showing the contour of the seahorse with some light shadow making it more 3d

[kzecevic]

Carlos, please use Process blue and PMS 2613 (for purple), i like the ideas with the wording, please keep it same color, the SeaHOrse is not coming very nicely, maybe different look, however I do like the first version (the one on top that has a shade on the logo) maybe putting the SeaHorse in the back of the wording) the seahorse does not look right, it just looks different

[pracus]

:)

[Blesseville]

http://www.medigraph.net/do/psl3.jpg

[carlos(esparza)]

hi, here is a different seahorse, and the requested colours (sorry i forgot that the first time :blush: !).

<img src="http://carlos.errorproductions.com/outpost/pacific-shores.png">

[castell]

http://www.visualadv.net/projects/other/psl1.gif

Castell

[eziey]

v2

[kzecevic]

hi, here is a different seahorse, and the requested colours (sorry i forgot that the first time :blush: !).

<img src="http://carlos.errorproductions.com/outpost/pacific-shores.png">

Carlos, can we have the Seahorse facing the other way and smaller in size, it sticks out too much, also, can we have a wave like line above and bellow the letters, so that the body of the sea horse actually has a wave like look, can we also add a shade on the letters to make it more a 3rd like look.

thanks,

[kzecevic]

http://www.visualadv.net/projects/other/psl1.gif

Castell

HI Castell, like the idea, is it possible to put the sea horse and the waves behind the letters so that it is all in one line vs. one on top of each other...can you also keep the purple and blue colors, maybe it lighter shade we have the horse and the waves in the back of the letters,
thanks

[Senter]

im in on this one. just noticed this thread.

[Senter]

http://www.thesenter.com/designout/PacificShores1.gif

[castell]

Sorry for the delay. Here are few of the required revisions.

http://www.visualadv.net/psl_1_1a.gif

Castell

[kzecevic]

Sorry for the delay. Here are few of the required revisions.

http://www.visualadv.net/psl_1_1a.gif

Castell
Castell, love the update, is it possible to have the letters in blue or purple color, but still with teh shadow so it has a 3d look, on the blak and white, you can make just a single line for the waves so that the black letters are more visiable, I love your direction...thanks

[eziey]

:)

[Senter]

http://www.thesenter.com/designout/PacificShores2.gif

[Senter]

http://www.thesenter.com/designout/PacificShores3.gif

[Senter]

http://www.thesenter.com/designout/PacificShores4.gif

[carlos(esparza)]

Hello,

I'm very sorry for the delay, I've been on vacation for the past week . . . If it's not too late, here's the revision you asked for:

<img src="http://carlos.errorproductions.com/outpost/pacific-shores-three.gif">

[kzecevic]

Hi Eziey,
our team likes your orginal colors better red and black (Version 1), however we would like to see maybe the word LENDING in bigger font, not too much bigger but somewhat so it shows better, also can you show us several different looks with different fonts
thanks we definately are going you way.

[eziey]

V4

[eziey]

V5

[eziey]

V6

[eziey]

V7

[eziey]

V8

[Senter]

Nice Eziey.

[kzecevic]

Eziey, I like the ideas, we like the font on vers. 3,5 and 6, is it possible to show us vers. 3,5 and 6 but only make the word LENDING bigger than it is now, it should not be bigger then remaning text but just little bit bigger than it is right now. thanks you are doinig a great job!

[eziey]

:)

[kzecevic]

Eziey, Great Work we love the vers. 11, is it possible to show us side side by side the vers. 11 in the purple/blue color schema like you did on Ver. 3, and show us with the 3d shades as well as solid colors...great work we are almost there. thanks

[kzecevic]

HI Ezie, not sure if you got my message, please let me know if you got it, we are really looking to close this project. thanks

[eziey]

yes i've got your message.sorry for my late reply...i forgot to send the revision i've done this morning..my mistake:blush:

[kzecevic]

Great work Eziey, can you pleas send us the vers. 11 and 12 in the shaded look, full colors and black and white. Our team likes colors on both versions 11 and 12. please send the final work to kz@pacificshoresinc.com, please send us in PDF and AI formats

thanks, great job done!

[eziey]

your file has been sent to your email.Thank you:)

[kzecevic]

Eziey you are the Winner!
Great Work! Thanks for your help and work!