Designer03
06-26-2006, 08:18 AM
Admin code added by Abby - 1G8104446H7113539
Designer Doorware is looking for a new logo to add a fresh new look to our website. Our website is http://www.designerdoorware.com
Long-term potential. ;)
Project Summary:
What text should be included in the main part of the logo?
Designer Doorware
What type of product or service do you offer? Door Hardware, in the future, we plan on focusing on Unique Door Locks, Keyless, Locks, Door Knockers, and Hinges
How long have you been in business? 3 years
What do you hope to accomplish with your new identity?
We want a strong bold logo that will convey we are a strong door hardware company with a modern rustic feel.
What are your long term goals?
A new logo that will identify with our current business objectives. We will also need more graphic assistance in the future and are looking for a long-term relationship
When is the deadline for final entries before choosing a designer?
Audience Profile:
Please describe your existing audience
Builders, Contractors, High-end tech savvy customers
Who would you like to add to your audience? Architects, Home Designers to build long-term relationships
Perception/Tone/Guidelines:
What type of logo would you like?
Strong / Bold / Modern / Rustic Styling - would like some kind of door hardware or a Door incorporated in the logo
Do you have any colors in mind for your logo? (if so, why?)
Dark Brown, Black, Silver, or Bronze to stick with a modern rustic feel
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? A handleset lock and or hinges may be a good tie in with the logo.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
If they look at it, they know exactly what we do
What is your tagline or slogan?
Sophisticated hardware for the sophisticated customer
What is the overall message you are trying to convey to your target audience?
We are a unique sophisticated door hardware company with excellent customer service and attention to detail and your project.
Where will your new logo be used? Everywhere! Website, Business Cards, invoices, etc...
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Designer Hardware, (Boring logo)
Hardware Hut (kind of clever, but still boring)
House of Antique Hardware (better)
Handlesets (doesn't convey exactly what they do)
List competitive URLs if possible
http://www.thehardwarehut.com/door.php
http://houseofantiquehardware.com/s.nl/sc.10/category.-110/.f
http://www.handlesets.com/
What sets you apart from your competitors?
I believe hard to find products, Customer Service, and ease of shopping...
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Designer Door Hardware for the discriminating customer...
Designer Doorware is looking for a new logo to add a fresh new look to our website. Our website is http://www.designerdoorware.com
Long-term potential. ;)
Project Summary:
What text should be included in the main part of the logo?
Designer Doorware
What type of product or service do you offer? Door Hardware, in the future, we plan on focusing on Unique Door Locks, Keyless, Locks, Door Knockers, and Hinges
How long have you been in business? 3 years
What do you hope to accomplish with your new identity?
We want a strong bold logo that will convey we are a strong door hardware company with a modern rustic feel.
What are your long term goals?
A new logo that will identify with our current business objectives. We will also need more graphic assistance in the future and are looking for a long-term relationship
When is the deadline for final entries before choosing a designer?
Audience Profile:
Please describe your existing audience
Builders, Contractors, High-end tech savvy customers
Who would you like to add to your audience? Architects, Home Designers to build long-term relationships
Perception/Tone/Guidelines:
What type of logo would you like?
Strong / Bold / Modern / Rustic Styling - would like some kind of door hardware or a Door incorporated in the logo
Do you have any colors in mind for your logo? (if so, why?)
Dark Brown, Black, Silver, or Bronze to stick with a modern rustic feel
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? A handleset lock and or hinges may be a good tie in with the logo.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
If they look at it, they know exactly what we do
What is your tagline or slogan?
Sophisticated hardware for the sophisticated customer
What is the overall message you are trying to convey to your target audience?
We are a unique sophisticated door hardware company with excellent customer service and attention to detail and your project.
Where will your new logo be used? Everywhere! Website, Business Cards, invoices, etc...
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Designer Hardware, (Boring logo)
Hardware Hut (kind of clever, but still boring)
House of Antique Hardware (better)
Handlesets (doesn't convey exactly what they do)
List competitive URLs if possible
http://www.thehardwarehut.com/door.php
http://houseofantiquehardware.com/s.nl/sc.10/category.-110/.f
http://www.handlesets.com/
What sets you apart from your competitors?
I believe hard to find products, Customer Service, and ease of shopping...
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Designer Door Hardware for the discriminating customer...