[ProjectComplete] 7/21 - Marinelli Construction & Renovation - Logo Design - $125

[dmarinelli]

Admin code added by Abby - 6YM966430P8979440

Project Background, Objective and Strategy:

Background: Marinelli Construction & Renovation is a small residential construction company operating out of Winnipeg, Manitoba. Marinelli Construction primary business focuses on exterior home renovations, including roofing, siding and deck/garage construction.

Long-term strategy includes expansion of primary business to include interior construction/renovation

Project Deadline:
Project deadline is July 21, 2006

Project Objective:
1. To design a logo to be used on all marketing/communication materials along with company correspondence.

Target Market:
Primary market: Middle (class) earning single-family homeowners. Homes typically would be older than 10+ years.

Communication Strategy:
This logo will be used across a variety of company communication mediums to promote construction services.

Desired Response:
The primary goal of this logo is to communicate the name and primary business of the company - residential exterior construction and renovation.

Image/Visual Expectations (Deliverables):

- Fonts should be easy to read and contemporary
- Include the content: “Marinelli Construction & Renovation”
- Include tagline "Your trusted name in Home Renovations"
- Include a graphic (a roof or entire house) to indicate the residential focus of the business. Other graphic ideas would be considered if able to reach target market and communicate company's business focus.
- Colour & Black and White version – For colour version consider red, white and green colours to communicate Italian origin of the owner (and appeal to specific demographic). However other colour schemes will be considered.

- Please provide logo in .eps format AND .jpg and/or .tif formats

Tone of Artwork/ visual:
- Professional
- Contemporary
- High quality work/products
- Reliable
- Reputable

[Blesseville]

Here's an M with roofs of the houses.:)

http://www.medigraph.net/do/mcr1.jpg

[Ratbaggy]

Hi dMarinelli,

Here's one that captures precision and quality in a unique way.

Let me know your thoughts.

Cheers,

Paul

[dmarinelli]

Thanks for the submission. Medi - really like the concept quite a bit.....really what we were looking for......Like the first colour scheme (with the fading colour on the roof) thes best.

Only critique would be that "Construction & Renovation" seem very difficult to read (runs together). Would look for some alternatives to combat that....

[dmarinelli]

Paul, thanks for the response to the project. Although like the understated quality in the design, I think it may be a little too subtle for his target market. Including some type of graphic i believe is important as the owner will be utliizing a lot of free/low cost advertising therefore will not have a large forum (e.g. a large print ad or billboard) to get across the primary function of the business. We hope the logo can take care of that communication.

I would be very interested in seeing a tweaked version of your design as your work seems to be of high quality

Thanks!!

[joshuamings]

Here is something modern from me.
Josh

http://www.joshuamingsdesign.com/designoutpost/marinelli/v1_0.png

[Blesseville]

Tagline revision. Please note that the first scheme is the original logo whereas solid color and B&W versions are shown to give an idea how they will look if they are used in solid color or B&W :)

http://www.medigraph.net/do/mcr1-1.jpg

[dmarinelli]

[QUOTE=joshuamings]Here is something modern from me.
Josh

Josh, I liked the design.

Could i see it darker shades of green and red?

Or open to any other colour schemes that you feel would look good and compliment the design.

[dmarinelli]

Medi,

Like the alterations. Definetly a strong submission, no other comments at this time. Thanks!!!

[Senter]

Count me in on this one. Ill submit something as soon as I can.

[Senter]

http://www.thesenter.com/designout/Marinelli1.gif

[joshuamings]

I will have some revisions for you on Saturday.

[joshuamings]

Here it is with darker shades of red and green.
Josh

http://www.joshuamingsdesign.com/designoutpost/marinelli/v1_1.png

[dmarinelli]

Senter,

Thank you for the design.

My only comment would be similar to the previous one is if we can darken up the colours slightly, or even suggest another colour scheme (if you have something you feel will look better in mind). I know in the creative brief i wanted to see Gr & Red, however im not loving the response im getting from those.

[Senter]

http://www.thesenter.com/designout/Marinelli2.gif

[Magentis]

Hello,

Here's an idea from me.

Regards,
Caroline

[BlueCherryGraphics]

v1

[Ratbaggy]

Another

[eziey]

:)

[dmarinelli]

I would to thank all the designers for your time and effort on the logo submissions. There were a lot of great entries and quite honestly exceeded my expectations.

Having said that the chosen designer is Medigraph. There may be a small revision in the company name (may remove renovation). I will be in touch in the next couple days to confirm. As a newbe to this site please advise if there is anything else that is needed at this point (other than finalizing design).

Again thanks to all and as a note I have recommended this site to many friends who were very impressed with the quality of designs and excellent logisitics of this website!

Dom

[Blesseville]

Dom,

Thank you very much for choosing my design. I look forward to hearing about the revisions. :)

Nothing is needed at this point. After we finalize the project and you receive the final files you can send a confirmation message indicating that the project is finished and could be closed.

P.S. If you can't see the project under Logos Forum during the revisions it is probably removed to Revisions Forum.

Regards,
Cem

[dmarinelli]

Cem,

We have reviewed the design and no further changes are required. I guess the next step will be to pass along the graphic files. I has hoping to get them both in .jpg/.tif and .eps format. Please advise if there are any issues with that. Also if i there is anything else i need to do to facilitate the completion of this job.

Thanks

Dom

[Blesseville]

Hi Dom,

I'll prepare the file package as soon as possible, hopefully in half an hour. I'll then send you a link with Private Message to download the files. Please drop a note to this thread when you download them, so the project can be moved to Archives.

Thanks.
Cem

[Blesseville]

Hi again,

I sent you a private message (PM) with information to download the necessary files. You can check it here: http://www.designoutpost.com/forums/private.php?

Regards,
Cem

[abby]

Project Update: I have moved this project to the Logo Archives.