firephotos
07-07-2006, 01:06 AM
(Admin code added by Palmer - 67778116SF2709430)
Project Summary (logo)
My website: (see current logo on site)
http://www.eye4weddings.com
What text should be included in the main part of the logo?
Steve Smith Photography
What type of product or service do you offer?
Mostly wedding & portrait photography, some editorial work
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
A simple, easily recognizable brand. My current logo just doesn’t accurately represent that, I think it’s too “corporate” looking and not personable and does not “fit” with my business and target audience.
What are your long term goals?
To be known in my area as a leader of high quality wedding photography.
When is the deadline for final entries before choosing a designer?
15 days
Audience Profile:
Please describe your existing audience
The majority of my marketing is targeted to females, who are planning to be married within the next 4-12 months. Couples that come to me want a photographer who is creative; someone who is fun, and will let them enjoy their wedding day, and not control their wedding day.
Who would you like to add to your audience?
Higher end clientele.
Perception/Tone/Guidelines:
What type of logo would you like?
Something creative, elegant, but not necessarily something entirely targeted to the wedding audience. It would be great if the logo could be used for portrait photography and possibly some of my other editorial work (cross promotional) I also prefer and more horizontal logo rather than vertical.
Do you have any colors in mind for your logo? (if so, why?)
Nothing set in stone, I do like blue. I also require a black and white version as well.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not at this time, I would like to be able to have an identifiable logo (or part of a logo) that could possibly be watermarked in the photos.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That I’m a professional, highly trained individual who is passionate about what they do.
What is your tagline or slogan?
There is a couple that I have been using:
Creative wedding photojournalism
Capturing the beautiful and magical
What is the overall message you are trying to convey to your target audience?
That they should chose me over competitors because of my unique approach to photography.
Where will your new logo be used?
Web, print ads and business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
They are fairly simple, have style and nothing to over the top.
List competitive URLs if possible
http://www.coryparris.com/
http://www.redstonepictures.com/
What sets you apart from your competitors?
I’m all about working with what the clients want, I don’t direct them or tell them how their wedding has to be. This results in clients who enjoy their wedding day and in turn makes for better photographs.
State a single-minded word or phrase that will appropriately describe your company:
Elegant, sophisticated and fun, non-traditional.
I've also attached three other logos that I liked overall.
Project Summary (logo)
My website: (see current logo on site)
http://www.eye4weddings.com
What text should be included in the main part of the logo?
Steve Smith Photography
What type of product or service do you offer?
Mostly wedding & portrait photography, some editorial work
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
A simple, easily recognizable brand. My current logo just doesn’t accurately represent that, I think it’s too “corporate” looking and not personable and does not “fit” with my business and target audience.
What are your long term goals?
To be known in my area as a leader of high quality wedding photography.
When is the deadline for final entries before choosing a designer?
15 days
Audience Profile:
Please describe your existing audience
The majority of my marketing is targeted to females, who are planning to be married within the next 4-12 months. Couples that come to me want a photographer who is creative; someone who is fun, and will let them enjoy their wedding day, and not control their wedding day.
Who would you like to add to your audience?
Higher end clientele.
Perception/Tone/Guidelines:
What type of logo would you like?
Something creative, elegant, but not necessarily something entirely targeted to the wedding audience. It would be great if the logo could be used for portrait photography and possibly some of my other editorial work (cross promotional) I also prefer and more horizontal logo rather than vertical.
Do you have any colors in mind for your logo? (if so, why?)
Nothing set in stone, I do like blue. I also require a black and white version as well.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not at this time, I would like to be able to have an identifiable logo (or part of a logo) that could possibly be watermarked in the photos.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That I’m a professional, highly trained individual who is passionate about what they do.
What is your tagline or slogan?
There is a couple that I have been using:
Creative wedding photojournalism
Capturing the beautiful and magical
What is the overall message you are trying to convey to your target audience?
That they should chose me over competitors because of my unique approach to photography.
Where will your new logo be used?
Web, print ads and business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
They are fairly simple, have style and nothing to over the top.
List competitive URLs if possible
http://www.coryparris.com/
http://www.redstonepictures.com/
What sets you apart from your competitors?
I’m all about working with what the clients want, I don’t direct them or tell them how their wedding has to be. This results in clients who enjoy their wedding day and in turn makes for better photographs.
State a single-minded word or phrase that will appropriately describe your company:
Elegant, sophisticated and fun, non-traditional.
I've also attached three other logos that I liked overall.