[ProjectComplete]Clearview Counselling Logo - $200 Due 29th July 2006

[gdin2]

Admin code added by Abby - 4JM25169PG238473K

Hi Everyone,

We are after a logo for our new psychological counselling and assessment business. Our business is called “Clearview Counselling and Assessment”.

Obviously a professional image is required for such a business however we would like our logo to exhibit a welcoming quality also. The audience we are trying to attract is mixed, made up of individuals seeking personal counselling and people referred to us for psychological assessment by professionals such as doctors and lawyers.

We should also mention that our business is located in Melbourne, Australia.

The deadline for this project is 11th August 2006.

We look forward to seeing your work. Thanks.
¬¬¬¬¬¬¬

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?

Just our business name: “Clearview Counselling and Assessment”

What type of product or service do you offer?

Psychological Counselling and Assessment

How long have you been in business?

New Business

What do you hope to accomplish with your new identity?

Attract people looking for counselling and assessment services (both individuals & professional bodies such as lawyers wanting to have their clients psychologically assessed).

What are your long term goals?

Build a solid private practice with a strong client base & provide a reliable professional service. Be remembered for our professional image and service.

When is the deadline for final entries before choosing a designer?

29th July 2006

Audience Profile:
Please describe your existing audience

Don’t have one yet :)

Who would you like to add to your audience?

Individuals seeking professional psychological counselling. Professionals such as lawyers or Government departments that may require psychological assessment services.

Perception/Tone/Guidelines:
What type of logo would you like?

A logo that is easily recognizable. Preferably with a symbol that can be remembered even if the business name is not immediately remembered.

Do you have any colors in mind for your logo? (if so, why?)

Black, White and one other colour (maybe?) We are open to any colour designs. So give us what you think works.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Not really. Images based on our business name or its acronym (CVCA) perhaps. We don’t know sorry!

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Modern, Professional, Innovative, Approachable, Competent

What is your tagline or slogan?
Don’t have one

What is the overall message you are trying to convey to your target audience?

We are well trained professionals who are more than capable of meeting our client’s needs.

Where will your new logo be used?

Web site, business cards, letter heads etc. Yellow pages advertising & other advertising media

Competitive Positioning:
Who are your competitors and what do you think about their logos?

We have lots of competitors. Mainly individual private practices and some bigger corporate groups (see links below).

List competitive URLs if possible

http://www.psychologica.com/
http://www.linkspsychology.com.au/Home/Home.asp
http://www.liferesolutions.com.au/
http://www.m-pact.com.au/
These are just a few.


What sets you apart from your competitors?

Our flexibility. We are keen to make the counselling process as accessible to clients as possible (i.e. reasonable price & counselling at a variety of locations etc).

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

“Available to help”

[Senter]

Count me in on this one.

[Ratbaggy]

Calm

:)

[Senter]

CVCA in a complete circle of trust.

http://www.thesenter.com/designout/Clearview1.gif

[BlueCherryGraphics]

Hi,

One from me. :)

[gdin2]

Hi & thanks to everyone who has responded so far.

Ratbaggy- We like the "Clearview" font however the counselling and assessment part doesn't really stand out enough against the white background. Could you possibly work a symbol into the design also? Maybe in a position diagonally to the right of the "w" in Clearview.

Senter- The font used for "Clearview" could be a tad more casual/friendly. The symbol incoporates the idea of the CVCA letters however looks a little to industrial/tech. We like the font used for assessment and counselling. We like the colour you have used.

BlueCherryGraphics- We like the symbol but the colours need to be darker for the professional image we want to convey. We think the font for both sets of text needs to be changed as it is a bit plain.

Thanks :)

[Senter]

Ill post some revisions in the morning for you. I have some other ideas that I have sketched out.

[gdin2]

Thanks Senter. Cant wait to see them.

[DraganB]

:)

[JaysonC]

light beyond the "clouds"

[Blesseville]

http://www.medigraph.net/do/cwc1.jpg

[gdin2]

DraganB - Thanks for your design, but it's not really the kind of thing we are after. Do you have any other ideas :)

JaysonC - We like the idea of "light beyond the clouds" but feel it gets a bit lost with the length and size of "points" in the symbol. Also the symbol above the text is a bit big, thinking of how it would look on letterhead and business card. Any variations?

Medigraph - We like the font for the "counselling and assessment" but the "Clearview" font is a bit plain. The symbol idea of brain/head etc. is good but very similar to other psych businesses in the area. We like the colours and the gradual fading.

Thanks for the variety of suggestions so far everyone. Keep them coming! :)

[djaka]

Any comments are appreciated
thank you
:)

[gdin2]

djaka- Thanks for your design. Whilst we like the fact that you have tried something different with the symbol and text, the design does not really work for us. Do you have any other alternative ideas. Thanks :)

[Magentis]

Hello,

Here's my design proposal.

2 "C" communicating.

Regards,
Caroline

[gdin2]

Vertlime- We are interested in your concept, but maybe a different colour to the light blue? Darker maybe, although we like how the light blue makes us more approachable. Do you have other suggestions for the speech bubble, cause we like it :)

[Magentis]

Sure!

[Magentis]

Another version.
:)

[BlueCherryGraphics]

v2

[gdin2]

Vertlime- Thanks for the new version. We like this one better than the first design. Would it be possible to see this design in a variety of different colours? Thanks :)

BlueCherryGraphics- Thanks for the revised design. We like the symbol but still think the font is missing something. Can't suggest anything other than using a different style of font perhaps. Thanks :)

[Magentis]

Hello,

Here's some color variation.

Regards,
Caroline

[JaysonC]

Hello-

Here is a slight variation. I think you have some very nice options for buinsess cards and letterhead.

Regards-
Jayson

[BlueCherryGraphics]

V3

[BlueCherryGraphics]

V4

[Senter]

relaxing therapy couch.
http://www.thesenter.com/designout/Clearview2.gif

[bogglins]

:)

[gdin2]

Hi Everyone. Sorry for the delay in getting back to you with comments.

Vertlime- Thanks for the revisions. We think the blue and green version looks pretty good. But we also like the second version (ligh blue and green). Would it be possible to seea further revision? We were thinking about a mix of the blue and green for the part where the two speech bubbles intersect.

JaysonC- We think that version looks much better. Could we see it in a number of different colours for comparisons sake. Thanks :)

BlueCherryGraphics - Thanks for the revisions. Neither of the fonts used really work for us I'm afraid.

Senter- Interesting approach however we dont think we wont a therapy couch in the design as that symbol does not reflect the entire scope of our business (i.e. the assessment work we do).

Bogglins- Thanks for your design. It's a nice concept but can we see a change to the symbol (perhaps colour change or change to design of pupil?). The symbol could also be closer to the text (at least we think so) :)

[JaysonC]

Here are 3 different color variations. Let me know if you would like to see more.:)

[gdin2]

JaysonC Thanks for the revisions. We like the blue and gold version the most. At this point we cant suggest any further revisions to that design :)

[bogglins]

:)

[Ratbaggy]

One from me.

I look forward to your thoughts and feedback.

Cheers,

Paul

[nhr]

:)

[gdin2]

bogglins - Thanks for both of your designs but the feeling is neither of your designs really grab us where it counts. The first design is very similar to what is common in Melbourne for optometrists etc. The second design is nice but doesn't really convey what we do with the symbol.

ratbaggy - your design doesn't have the counselling and assessment text, which is pretty important as clearview is a business name for window companies here also. Also the black and white version doesn't translate well, as it loses the eye effect.

nhr - cool colours, convey the professionalism we want, but the symbol (we feel) is more indicative of design and architect firms. Do you have another idea for a symbol, using the same colours?

Thanks for the suggestions everyone, keep them coming as there is still a week to go. :)

[Senter]

Whats on your mind today??
http://www.senterbrands.com/designout/Clearview3.gif

[Magentis]

I will have the revision shortly. I am sorry for the delay.

Kind regards,
Caroline

[Magentis]

Hello,

Here's some revision.

Kind regards,
Caroline

[Magentis]

and another one

[gdin2]

Senter- We really like what you have done with the text. The coulours are also cool. However the symbol needs to be changed. We like the size of it, however we showed it to someone who commented that it looks a bit like someone "mooning". Not really the type of symbol we would want for our business! Anyway, the rest of the design is great. Could you come up with a new symbol? We would prefer something other than a brain also. Thanks :)

Vertlime - Thanks for the revisions. We think that leaving the centre part white seems to look the best. There is very little else we can suggest for this design at this time. Thanks :)

[Senter]

Senter- We really like what you have done with the text. The coulours are also cool. However the symbol needs to be changed. We like the size of it, however we showed it to someone who commented that it looks a bit like someone "mooning". Not really the type of symbol we would want for our business! Anyway, the rest of the design is great. Could you come up with a new symbol? We would prefer something other than a brain also. Thanks :)

LOL That is the funniest comment I have ever heard. Now I see it!!! :D
Will work on something new as soon as I can.

[nhr]

Hello again :)

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Clearview2_nhr.png

Thank you.

[Senter]

Where Trust is Grown.

http://www.senterbrands.com/designout/Clearview4.gif

[gdin2]

nhr - That symbol is much better. We like the colour of the first design in version 2.0 and the font is cool also. We cant suggest any changes to that design at the moment. Thanks :)

Senter - thanks for the revised design. That symbol is better, however we are not to keen on the "Where trust is grown part". We think that line makes the design look to busy. Could we see it without that text. Thanks :)

[nhr]

Thank you very much gdin2 :)

I would like to show you this variation too:

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Clearview21_nhr.png

[Senter]

http://www.senterbrands.com/designout/Clearview5.gif

[eziey]

cv:)

[gig]

Im in. V1 :)

[gdin2]

Sorry to everyone for the delay in getting back to you with comments. We have decided to extend the contest by a few days until the 3rd August 2006 (hope this is ok with everyone). We will post comments on the new designs shortly.Thanks :)

[gdin2]

nhr - Whilst this is also a cool design we prefer the other design (the round symbol).

Senter - We thought that version 3 of your design might look good without any symbol, but simply with a dot iver the "i" in clearview (a funky kind of dot rather than just a standard one). Could we please see a design like this.

Eziey - Hi & thanks for your design. We must say it is not really what we are after. Do you hav any other ideas for us? Thanks :)

gig - Thanks for your design. The idea of people in the symbol is cool, however we need the overall logo to look more professional. Also the design needs to have the text "Counselling & Assessment" in it. Thanks.

***If anyone else has a design they would like to enter please do so. It's not too late :) Perhaps designs without symbols is something to try.
Thanks everyone.

[Fabian]

Hello

Here is a topography treatment using a wordmark as a branding concept, please allow me to explain.

The idea here is to use the clear part of the name as a transparency so when applied to a the window it plays on the minds psychological need to see things more clearly in pictures, as in to see and say what we see.

This branding concept would work well on transparent plastic business cards.

Thanks
Fabian

[castell]

Hello,

http://www.visualadv.net//projects/other/clearview1.gif

Castell

[castell]

http://www.visualadv.net//projects/other/clearview1a.gif

Castell

[skyvee]

Hi! Here's my try.Thanks!

[gig]

Hi, thank you for feedbacks.
here is my revision, more professional in color and composition :)

[Senter]

Missed your email on the requested revision. Will work up something and come up with another idea for you on this.

[nhr]

:)

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Clearview3_nhr.png

[gdin2]

Fabian - Thanks for your design. The concept is very interesting but how would it work on letterheads etc?

Castell - Thanks for your design. We like the text font but the symbol does not really work for us. Do you have any other ideas for a symbol?

Skyvee - Thank you also for your design. It's a good design and at this point we cant suggest anything regarding revisions of it. :)

gig - This looks more professional in design and colour. Thanks. We dont have any further suggestions for this design at this time.

nhr - Thanks for the new design. It's a good concept using the "C" in the symbol design. It looks very professional.

**We are wanting to make a decision on a design later today. If anyone else has something to show us please do so. Thanks everyone. :)

[Senter]

Working on something will post in a bit.

[Senter]

The idea for this was parephial vision. Meaning that you and your company see things from all sides or perspectives as you will of a client that needs help.

http://www.senterbrands.com/designout/Clearview6.gif

[Fabian]

Hi

The letterheads could be just standard,just using the text "clear as a outline and view part as a solid colour (as shown).

Here were the brand could really stands out,you could use a transparent plastic business card or a die cut card (the clear part of the name could be cut out)

Just an idea :)

Interested in your thoughts!

Thanks
Fabian

[gdin2]

Senter - We like the font, but were looking for a simple, effective "dot" above the 'i' that isn't just a plain dot, if you know what I mean. Can you also have a play around with the contrasting colours, and match the dot of the 'i' with the colour font of the Counselling and Assessment. My partner likes the colours of your first version, but I think they are too dark and similar (ie. wont stand out enough to grab your attention on a business card) so can you also try some different colour combinations for us to check out.

Fabian - The concept is good, but the actual design doesn't grab us. It doesn't transfer well to basic stationary and faxes and stuff, which is important for our line of business. Can you please suggest some different fonts, with less of a size difference between the two concepts (the business name and what we do).

Post up as many variations as you can so we can decide on a winner asap. Thanks everyone.

[castell]

Here is another design, more to your preferances.

http://www.visualadv.net/projects/other/clearview2.gif

Castell

[gdin2]

Castell - Thanks for the new design. We would prefer the counselling & assessment part to be located next to the clearview text. We like the blue and orange colour design the best. Thanks.

[castell]

Hello,

It will be no problem to make it horizontal, but since the horizontal layout idea belongs to Senter, it will not be possible to execute that before the contest is over.

So if you want me to contribute any other ideas or polish this one, please do say so :) I am at your service.

Sincerely,
Castell

[Senter]

http://www.senterbrands.com/designout/Clearview7.gif

[gdin2]

Hi everyone. We have decided to extend this contest until 11th August 2006. At present there is not a design that we think is complete enough to select as a winner. We will try to post some examples of some logos that we think are inspiration for the kind of thing we are after.

[gdin2]

Ratbaggy - We went through some of your other suggestions for other competitions, and saw a couple that we like. We liked the symbol that you did for McCoogen version 1 and Whetstone strategy group version I.

Everyone - In general, we wanted one of two things.

1. A symbol that was non-specifc but stands out. We'd like the symbol to be on the left of the Clearview font, with the counselling and assessment font either underneath or to the right.

2. 'Clearview' font to be on the left (grey or navy being the current suggestions), with the 'Counselling & Assessment' font being on the right or underneath, with a dot on 'Clearview' to be the same colour as the 'Counselling & Assessment'.
Specifically, the dot on the 'i' on Clearview was to be a small symbol (singular design only, not multi-patterned). And the colour of this to match the 'Counselling & Assessment' font

Hope this helps...
Colour suggestions are to be in combinations of orange and navy, or grey and orange.

[castell]

Here are some variations/revisions, plus the color corrections you mentioned in the last post.

http://www.visualadv.net/projects/other/clearview2_1.gif

Castell

[Senter]

http://www.senterbrands.com/designout/Clearview8.gif

[gdin2]

Hi Everyone,

Castell - Thanks for your suggestions, we'll have a bit more of a think about what you've come up with.

Senter - We like the last design on Version 7. Can you show us what it would look like with orange replacing the grey, so the design in navy and orange.

[Senter]

http://www.senterbrands.com/designout/Clearview9.gif

[djaka]

*

[gdin2]

Senter - Thanks. We think the third version with the darkest orange colour looks good. At this point we cant suggest any further changes. :)

[Senter]

Are you still open for new ideas or are you in the decision phase of this project now?

[gdin2]

Senter - We would like to make a decision soon. However if you have anything else you would like to show us please do.

Everyone - If anyone else plans to enter could you please do so asap. If we dont see anything new within the next 12 hours we will probably make a decision and end this contest. Thanks :)

[Magentis]

Hello,

Any comments on how I can improve my entry?

Thank you.

Caroline

[gdin2]

vertlime - Sorry but we have no other suggestions for your design.

We have decided to end this contest beofre the 11th August. We have selected the design by Senter (Version 9) as the winner. Thanks to everyone who entered a design in our contest.

[Senter]

Thanks for selecting my design!!!!! :) Are there any changes that you would like to see made to the logo before I prepare your final logo files?

To all of the designers this was another great one.

[abby]

Project Update: This project has been moved to the Reviisons Forum.

Client please check in with your designer and let him know if you need any revisions. Please post a message when you have downloaded your files so I can move your project to the Archives. Thank you

[gdin2]

We have now got the files. Thanks Senter for all your work & for the extra revisions. We must say we are really happy with our new logo :)

Abby please pay Senter his well earned $$$

Thanks :)

[Senter]

Thanks again and hope you like the new brand.
SenterBrands™