mw
07-13-2006, 10:16 AM
Admin code added by Abby - 41H303351Y905250Y
Project Summary:
What text should be included in the main part of the logo?
What type of product or service do you offer?
babywear - newborn to 1 year old particularly babygrows with slogans which are witty and cute and unique
How long have you been in business?
new business
What do you hope to accomplish with your new identity?
branding and recognition and sophistication
When is the deadline for final entries before choosing a designer?
23rd July 20056
Audience Profile:
Please describe your existing audience
Wealthy mums to be for the first time or in general, anyone starting a family, friends/relatives involved with newborns
Who would you like to add to your audience?
roll this out to retail stores
Perception/Tone/Guidelines:
What type of logo would you like?
fun, childlike, colourful but professional, and simple, i want it to spark interest.
Do you have any colors in mind for your logo? (if so, why?)
not too bright, i am open to suggestions
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
baby's face/shape of a baby's body, babygrow, open to suggestions
Communication Strategy:
What attributes would you like your logo to reflect about your business?
young, fun and innovative
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
fun young sophisticated company with a difference
Where will your new logo be used?
website, clothing, business cards and brochures
Competitive Positioning:
Who are your competitors and what do you think about their logos?
all companies selling good quality babygrows especially if they are unique or deisgner labels.
List competitive URLs if possible
What sets you apart from your competitors?
unique, specialised and good quality and innovative
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
we aim to grab your attention
Project Summary:
What text should be included in the main part of the logo?
What type of product or service do you offer?
babywear - newborn to 1 year old particularly babygrows with slogans which are witty and cute and unique
How long have you been in business?
new business
What do you hope to accomplish with your new identity?
branding and recognition and sophistication
When is the deadline for final entries before choosing a designer?
23rd July 20056
Audience Profile:
Please describe your existing audience
Wealthy mums to be for the first time or in general, anyone starting a family, friends/relatives involved with newborns
Who would you like to add to your audience?
roll this out to retail stores
Perception/Tone/Guidelines:
What type of logo would you like?
fun, childlike, colourful but professional, and simple, i want it to spark interest.
Do you have any colors in mind for your logo? (if so, why?)
not too bright, i am open to suggestions
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
baby's face/shape of a baby's body, babygrow, open to suggestions
Communication Strategy:
What attributes would you like your logo to reflect about your business?
young, fun and innovative
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
fun young sophisticated company with a difference
Where will your new logo be used?
website, clothing, business cards and brochures
Competitive Positioning:
Who are your competitors and what do you think about their logos?
all companies selling good quality babygrows especially if they are unique or deisgner labels.
List competitive URLs if possible
What sets you apart from your competitors?
unique, specialised and good quality and innovative
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
we aim to grab your attention