[Project Complete] Thrift Stores need new logo. - $125.00

[Bobbie]

Admin code added by Abby - 71U63227L6133583J

Logo Design Assessment


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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?

Hooks-n-Hangers (Logo can be designed with or without text.)

What type of product or service do you offer?

Resale stores, clothing, furniture, nic-nacs

How long have you been in business?

25 years

What do you hope to accomplish with your new identity?

We have no logo. We have always been called a thrift store. We want to change our image to a little more up-scale.

What are your long term goals?

Increase sales and attract new customers. Have a fun logo that is appealing.

When is the deadline for final entries before choosing a designer?

7/28/06

Audience Profile:
Please describe your existing audience

Low to middle income, professinals

Families and Singles

Some young teenagers

Who would you like to add to your audience?
upper-middle to upper income

more professionals
Perception/Tone/Guidelines:
What type of logo would you like?

Not real cute/elementary

Professional yet appealing to a diverse group

We are not the basement church thrift

Do you have any colors in mind for your logo? (if so, why?)

No

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

No

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Find unique pieces that give style and flair to your home and wardrobe.

What is your tagline or slogan? We do not really have one yet. these are just thoughts!

On a budget? Shop resale!

Is it new or resale...only the price will tell

What is the overall message you are trying to convey to your target audience?
Its OK to shop used. We have quality merchandise at affordable prices. You never know what you will find. If youhave never shopped resale you have no idea what you are missing. The store is different every day. Did you know your best friends shop used!
Where will your new logo be used?

Signage, ads, buiness cards, agency web site, letterhead

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Melwood, Salvation Army, Goodwill....no opion on logos
List competitive URLs if possible
www.melwood.com
What sets you apart from your competitors?
We have very clean and organized stores.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

quality merchandise at affordable prices

[abby]

Project Update: This project has been moved to the Logo Forum.

Bobbie if you have any questions about the move or how to find your project let me know.

[Paula23]

:)

[BlueCherryGraphics]

v1

[Titania]

http://titania.myown.com.ar/do/titania_hooks.jpg

[djaka]

:)

[Blesseville]

http://www.medigraph.net/do/hnh1.jpg

[eziey]

:)

[abby]

Project Update: Designers the Client has called in and due to unfortunate situations she had not been able to check in on her project. She will be signing in later today to give you all feedback and wrap this project up soon.

[Bobbie]

Thanks for everyones hard work. Our exec. director and I will be making a choice soon.

[Bobbie]

We really liked the design......we would like to see a few changes and maybe you have the creative ideas for the changes!!!!

1) Where the swoosh is under the word hangers...we would like to add the workd "quality resale"

2) Not sure I like the price tag. The hanger is suppose to represent the clothing sales and the house represents the household items. We get this. However, the majority of our sales is clothing and I am not sure the logo depicts that enough. Could somehting else replace the price tag??

Like I said we really like it but just something is missing.

Hope to hear from you real soon!

[Bobbie]

v1
We really liked the design......we would like to see a few changes and maybe you have the creative ideas for the changes!!!!

1) Where the swoosh is under the word hangers...we would like to add the workd "quality resale"

2) Not sure I like the price tag. The hanger is suppose to represent the clothing sales and the house represents the household items. We get this. However, the majority of our sales is clothing and I am not sure the logo depicts that enough. Could somehting else replace the price tag??

Like I said we really like it but just something is missing.

Hope to hear from you real soon!

[Bobbie]

:)
We really liked the design......we would like to see a few changes and maybe you have the creative ideas for the changes!!!!

1) Remove the word "items" from Quality Resale

2) We liked the "H" and the "g" with the items hanging off of them. Could you chhose a different select of items to hang from them. We sell lots and lots of clothes for men/women and children. We also sell lots of odds and end, housewares, furniture etc.

Like I said we really like it but just something is missing.

Hope to hear from you real soon!

[Bobbie]

v1
Us again...What if we remove the house and have items hanging off the hanger at different levels to capture the variety of items we sell.

[Paula23]

Thanks for the feedback :)
Here are some new items added to the logo.


Thanks, Paula

[BlueCherryGraphics]

V2

[Bobbie]

Thanks for the feedback :)
Here are some new items added to the logo.


Thanks, Paula

Thank You!! We are almost there I think. Really loved the lamp. I am trying to keep in mind that men will be wearing this shirt also. We do not sell many golf clubs at all so I was thinking about perhaps adding a baseball hat or a pair of pants that would be haning by the belt loop off the "H"??? Also could you try making the "hanger" the dress is hanging off of a bit larger. Could you also change the blue color to red.

Thanks

[Bobbie]

http://www.medigraph.net/do/hnh1.jpg

We like the logo..could you give us another option or two for bag design and colors. Also could you add Quality Resale in smaller font under the Hooks-n- Hangers name.

Thank You

[shnickerdoodle studios]

One from me..

Thanks,
Deanna

[Blesseville]

Thank you. I couldn't make sure if you'd like to see a change in the bag shape or in the design on the bag, so there are two alternatives.

http://www.blesseville.com/do/hnh2.jpg

[Blesseville]

http://www.blesseville.com/do/hnh3.jpg

[Paula23]

Thanks for the feedback :)
Here are some more options..

[Paula23]

..

[Paula23]

Thanks, Paula

[Bobbie]

v1
Can you remove the building, place a larger price tag on the hanger with "quality resale" written in the price tag. Leave everything else the same. Thank You

[BlueCherryGraphics]

yes; will do tonight

[Bobbie]

v1
did you get out last message for a design change?

[Bobbie]

did you get out last message for a design change?


No, we haven't seen anymore since the 7th of Sept.

[BlueCherryGraphics]

Sorry; forgot to post.

Here you go.

v3

[BlueCherryGraphics]

v4

[BlueCherryGraphics]

v5

[Bobbie]

v4

Ok..this is the design we have settled with..looks really cool...now we would just like to see a couple of other color variations and we will make an "immediate" choice once you send them. Thank you so much for your patience!!

[BlueCherryGraphics]

v6

[BlueCherryGraphics]

Just checking in to see if you wanted to look at any additional color combinations.

[BlueCherryGraphics]

Any other changes you'd like to see?

[Bobbie]

Any other changes you'd like to see?
I am so sorry that we are so slow. Since our last message, we have remolded two stores. Thank you so much for all your help. We like all the colors and would like to be able to use any color at any time. Some colors would look better in different seasons. So I guess we are done. We'll be waiting for the private message. Thanks again.

[BlueCherryGraphics]

Hi,

Thank you for selecting my design.

I made file sets for all five color combinations and included those in your package.

Detailed information regarding your files, as well as download information has been sent to you by private message. Please go to the following link to find the message:

http://www.designoutpost.com/forums/private.php?

Thanks again,

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please post a message here in your project after you have downloaded your files. Thank you