PaulMacFarlane
07-17-2006, 01:50 PM
Admin code added by Abby - 1X782387WX847863P
We are looking for a new Product Logo. The 2 attached are the most recent ones. Magtax looks a bit like a .COM thing and a bit too busy. Magtax2 is a little 2 bland.
The logo will be used on our website (http://www.magtax.com) and in printed material - will be posting that once this is done.
Product: Magtax
Purpose: Print 1099 and W-2 Forms. File these forms electronically with the IRS and SSA.
Audience: General business, but an emphasis on QuickBooks users (main feature of importing the data from QuickBooks). Also CPAs and consultants.
Looking to establish recognition and create a sense of security, reliability, trustworthyness.
Project Summary:
What text should be included in the main part of the logo?
Primarily the name MAGTAX. 1099 and W-2 does not need to be part of the logo but is frequently very close to it...
What type of product or service do you offer?
1099/W2 tax form processing, printing and transmission to the IRS/SSA
How long have you been in business?
The product has been around for 20 years.
What do you hope to accomplish with your new identity?
Expand my market / share. I am doing some actual marketing! Sales have been on a referal only basis...
What are your long term goals?
To increase sales and awareness...
When is the deadline for final entries before choosing a designer? 7/31 - but if I see what I like I will close say so...
Audience Profile:
Please describe your existing audience
Bookkeepers, accountants, small business owners, CPA, and consultants. Basically boring people..<g>
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Something that inspires confidence, detail, accuracy, yet simplicity and ease of use.
Do you have any colors in mind for your logo? (if so, why?)
I'm open to any selections...
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Perhaps "paper", but that is too boring. Some indication of "electronic paper"?
Communication Strategy:
What attributes would you like your logo to reflect about your business? Longevity, reliability.
What is your tagline or slogan?
Complete Solutions.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Web, print ad, giveaways at shows, product splash screen.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
They are completely boring.
List competitive URLs if possible
http://www.1099pro.com/
What sets you apart from your competitors?
Easier process, lower price.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Complete Solution
We are looking for a new Product Logo. The 2 attached are the most recent ones. Magtax looks a bit like a .COM thing and a bit too busy. Magtax2 is a little 2 bland.
The logo will be used on our website (http://www.magtax.com) and in printed material - will be posting that once this is done.
Product: Magtax
Purpose: Print 1099 and W-2 Forms. File these forms electronically with the IRS and SSA.
Audience: General business, but an emphasis on QuickBooks users (main feature of importing the data from QuickBooks). Also CPAs and consultants.
Looking to establish recognition and create a sense of security, reliability, trustworthyness.
Project Summary:
What text should be included in the main part of the logo?
Primarily the name MAGTAX. 1099 and W-2 does not need to be part of the logo but is frequently very close to it...
What type of product or service do you offer?
1099/W2 tax form processing, printing and transmission to the IRS/SSA
How long have you been in business?
The product has been around for 20 years.
What do you hope to accomplish with your new identity?
Expand my market / share. I am doing some actual marketing! Sales have been on a referal only basis...
What are your long term goals?
To increase sales and awareness...
When is the deadline for final entries before choosing a designer? 7/31 - but if I see what I like I will close say so...
Audience Profile:
Please describe your existing audience
Bookkeepers, accountants, small business owners, CPA, and consultants. Basically boring people..<g>
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Something that inspires confidence, detail, accuracy, yet simplicity and ease of use.
Do you have any colors in mind for your logo? (if so, why?)
I'm open to any selections...
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No. Perhaps "paper", but that is too boring. Some indication of "electronic paper"?
Communication Strategy:
What attributes would you like your logo to reflect about your business? Longevity, reliability.
What is your tagline or slogan?
Complete Solutions.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Web, print ad, giveaways at shows, product splash screen.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
They are completely boring.
List competitive URLs if possible
http://www.1099pro.com/
What sets you apart from your competitors?
Easier process, lower price.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Complete Solution