playground
07-18-2006, 06:18 PM
Admin code added by Abby - 53S52827EB6676056
We are so excited about our new start up business. The Playground for kids will be a fun place for families to celebrate special events with inflatables and a large play structure. The current look we have in our vinyl sign is "The" made very small and angled into the "P" In the word Playground (hidden a little). We then wanted "for kids" in lower case below "Playground". We would like a stick girl in a polka dot dress on the right side and a boy on the left with a striped polo shirt and shorts almost like they were "cheering". We want the letters in Playground to be very full (inflated) but easily read. We would also like bright primary colors in "for kids" and Playground in royal blue. I'm so excited to see what you come up with. We also have color wonder t shirts that the kids can color on so that is also why we need the "fat" lettering. I tried to be specific..but don't let it hold you back, we are definitely wanting your expertise and creativity.
Playground
Logo Design Assessment
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To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? The Playground for kids
What type of product or service do you offer? We are a birthday party facility for kids, and offsite rentals of inflateables.
How long have you been in business? Opening this October
What do you hope to accomplish with your new identity? A fun kid friendly logo that screams FUN!!
What are your long term goals? Open more throughout the Midwest
When is the deadline for final entries before choosing a designer? July 25th
Audience Profile:
Please describe your existing audience Parents and grandparents of children ages 2-12, daycares, schools and sports teams
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? Very colorful, fun and kid friendly
Do you have any colors in mind for your logo? (if so, why?) Primary colors, our wall background is white so we want Playground in blue
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Yes, a stick boy and girl cheering or jumping
Communication Strategy:
What attributes would you like your logo to reflect about your business? We are a fun exciting place to come and play
What is your tagline or slogan? for kids
What is the overall message you are trying to convey to your target audience? The Playground for kids is a clean, fun place to bring kids for all their special days and we provide clean up!
Where will your new logo be used? printing business cards, t-shirts, sign, invitations and letter head.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Pump It Up is similar to our business, however they are all inflateables and we have a lot more. I can't even remember what their logo looks like so I'd say it isn't that recognized, we even had our own kids party there.
List competitive URLs if possible
What sets you apart from your competitors? We have a large crawl structure as well as inflateables and we rent inflateables as well.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Where kids come to play!
We are so excited about our new start up business. The Playground for kids will be a fun place for families to celebrate special events with inflatables and a large play structure. The current look we have in our vinyl sign is "The" made very small and angled into the "P" In the word Playground (hidden a little). We then wanted "for kids" in lower case below "Playground". We would like a stick girl in a polka dot dress on the right side and a boy on the left with a striped polo shirt and shorts almost like they were "cheering". We want the letters in Playground to be very full (inflated) but easily read. We would also like bright primary colors in "for kids" and Playground in royal blue. I'm so excited to see what you come up with. We also have color wonder t shirts that the kids can color on so that is also why we need the "fat" lettering. I tried to be specific..but don't let it hold you back, we are definitely wanting your expertise and creativity.
Playground
Logo Design Assessment
--------------------------------------------------------------------------------
To guide the designers in the right direction from the start, please complete the following questionnaire and copy and paste it in the first message of your logo project:
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo? The Playground for kids
What type of product or service do you offer? We are a birthday party facility for kids, and offsite rentals of inflateables.
How long have you been in business? Opening this October
What do you hope to accomplish with your new identity? A fun kid friendly logo that screams FUN!!
What are your long term goals? Open more throughout the Midwest
When is the deadline for final entries before choosing a designer? July 25th
Audience Profile:
Please describe your existing audience Parents and grandparents of children ages 2-12, daycares, schools and sports teams
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like? Very colorful, fun and kid friendly
Do you have any colors in mind for your logo? (if so, why?) Primary colors, our wall background is white so we want Playground in blue
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Yes, a stick boy and girl cheering or jumping
Communication Strategy:
What attributes would you like your logo to reflect about your business? We are a fun exciting place to come and play
What is your tagline or slogan? for kids
What is the overall message you are trying to convey to your target audience? The Playground for kids is a clean, fun place to bring kids for all their special days and we provide clean up!
Where will your new logo be used? printing business cards, t-shirts, sign, invitations and letter head.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Pump It Up is similar to our business, however they are all inflateables and we have a lot more. I can't even remember what their logo looks like so I'd say it isn't that recognized, we even had our own kids party there.
List competitive URLs if possible
What sets you apart from your competitors? We have a large crawl structure as well as inflateables and we rent inflateables as well.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Where kids come to play!