Katrina
07-19-2006, 07:17 AM
Admin code added by Abby - 7U197674TS7351238
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Katrina And Beyond
What type of product or service do you offer?
We're a nonprofit org. originally committed to helping Katrina evacuees and anyone in need in our community on a personal long-term commitment, with the future goal of helping those who find themselves in similar situations as the Katrina evacuees.
How long have you been in business?
01/01/06
What do you hope to accomplish with your new identity?
Provide material goods, support, and education for a rewarding future.
What are your long term goals?
Educate people about the hidden poor in the community.
When is the deadline for final entries before choosing a designer?
07/25/06
Audience Profile:
Please describe your existing audience: All who are willing to give in any form and recipients
Who would you like to add to your audience?
Anyone looking for or providing funding.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple and eye catching
Do you have any colors in mind for your logo? (if so, why?)
Blues. Comforting color(s).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Hoping you can help us with this.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Help and educate clients to help themselves. Sincere - Honest - Direct - One on One
What is your tagline or slogan?
None, as of yet.
What is the overall message you are trying to convey to your target audience?
We're solid down-to-earth, not complicated, one on one, and a conduit connecting clients with those who give--direct aid, education and other community resources.
Where will your new logo be used?
All business material for our nonprofit store and all other advertising.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Volunteers of America, St. Vincent’s, local thrift stores. Have not researched their logos.
List competitive URLs if possible
What sets you apart from your competitors?
Not competitive more collaborators. Dealing with individuals on a personal long-term level. Very similar goals as those laid out by Katrina’s Angels: www.katrinaangels.com.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Nonjudgmental
Abby Robinson - Administrative Assistant - Design Outpost
Email: a.robinson@designoutpost.com
Telephone: 330-688-9804
Fax: 330-688-9805
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
Katrina And Beyond
What type of product or service do you offer?
We're a nonprofit org. originally committed to helping Katrina evacuees and anyone in need in our community on a personal long-term commitment, with the future goal of helping those who find themselves in similar situations as the Katrina evacuees.
How long have you been in business?
01/01/06
What do you hope to accomplish with your new identity?
Provide material goods, support, and education for a rewarding future.
What are your long term goals?
Educate people about the hidden poor in the community.
When is the deadline for final entries before choosing a designer?
07/25/06
Audience Profile:
Please describe your existing audience: All who are willing to give in any form and recipients
Who would you like to add to your audience?
Anyone looking for or providing funding.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple and eye catching
Do you have any colors in mind for your logo? (if so, why?)
Blues. Comforting color(s).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Hoping you can help us with this.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Help and educate clients to help themselves. Sincere - Honest - Direct - One on One
What is your tagline or slogan?
None, as of yet.
What is the overall message you are trying to convey to your target audience?
We're solid down-to-earth, not complicated, one on one, and a conduit connecting clients with those who give--direct aid, education and other community resources.
Where will your new logo be used?
All business material for our nonprofit store and all other advertising.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Volunteers of America, St. Vincent’s, local thrift stores. Have not researched their logos.
List competitive URLs if possible
What sets you apart from your competitors?
Not competitive more collaborators. Dealing with individuals on a personal long-term level. Very similar goals as those laid out by Katrina’s Angels: www.katrinaangels.com.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Nonjudgmental
Abby Robinson - Administrative Assistant - Design Outpost
Email: a.robinson@designoutpost.com
Telephone: 330-688-9804
Fax: 330-688-9805