mbucky
07-26-2006, 07:56 PM
(Admin code added by Palmer - 22L43206A4009923L)
Project Summary:
What text should be included in the main part of the logo?
"Talent Financial" is our DBA
What type of product or service do you offer? We are a mortgage planning company that provides home loans for purchase, refinance, investment loans, commercial loans, etc. Our mission statment is "we educate and equip our clients to make the most informed decision possible, one that integrates into their personal financial plans and long term financial goals such as retirement and wealth accumulation."
visit colomortgagereports.com for more on us.
How long have you been in business? 11 years, but this is a new name for the company. New look.
What do you hope to accomplish with your new identity? Sense of establishment, trust, integrity,
What are your long term goals? To be differnet type of mortgage broker company. People come to us because "our advice makes a difference". We consult with our clients, not just provide the best rate. We provide free consumer reports to help eductate them, which builds trust in us.
When is the deadline for final entries before choosing a designer? next 2 weeks. Aug 11
Audience Profile:
Please describe your existing audience: 1st time home buyers, current home owners for refiance or ready to move up, or those with home equity and they need to leverage it for investments.
Who would you like to add to your audience? CPAs, CFPs, attorneys, realtors for referrals. Also home owners with equity in their homes that is not being unused.
Perception/Tone/Guidelines:
What type of logo would you like? come up with some designs
Do you have any colors in mind for your logo? (if so, why?) be creative
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? none yet
Communication Strategy:
What attributes would you like your logo to reflect about your business? stable, trustworth, integrty
What is your tagline or slogan? We have a couple that mayu need to be integrated into the logo. Meaning something about mortgages may need to be included.
1) "Our advice makes a difference"
2) "Mortgage Lending & Planning"
3) "Mortgages Made Easy"
What is the overall message you are trying to convey to your target audience? We are not your average mortage lender
Where will your new logo be used? website, busines cards, letterhead
Competitive Positioning:
Who are your competitors and what do you think about their logos? Many competitors logos are focused on rate shopping. Our model ios focused as "Mortgage Planners" not Mortgage Brokers only.
List competitive URLs if possible: www.destinylending.com, http://www.nc-mc.com/
What sets you apart from your competitors? We are mortgage planners, whihc means we provide a service of helping our clients plan their debt and how it effects their net worth and help achieve long term financial goals. Unlike mortgage brokers which just market best rates. We are marketing ourselves as "Consultants" more then brokers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Not sure yet
Note: Talent has double meaning, look up at dictionary.com
Project Summary:
What text should be included in the main part of the logo?
"Talent Financial" is our DBA
What type of product or service do you offer? We are a mortgage planning company that provides home loans for purchase, refinance, investment loans, commercial loans, etc. Our mission statment is "we educate and equip our clients to make the most informed decision possible, one that integrates into their personal financial plans and long term financial goals such as retirement and wealth accumulation."
visit colomortgagereports.com for more on us.
How long have you been in business? 11 years, but this is a new name for the company. New look.
What do you hope to accomplish with your new identity? Sense of establishment, trust, integrity,
What are your long term goals? To be differnet type of mortgage broker company. People come to us because "our advice makes a difference". We consult with our clients, not just provide the best rate. We provide free consumer reports to help eductate them, which builds trust in us.
When is the deadline for final entries before choosing a designer? next 2 weeks. Aug 11
Audience Profile:
Please describe your existing audience: 1st time home buyers, current home owners for refiance or ready to move up, or those with home equity and they need to leverage it for investments.
Who would you like to add to your audience? CPAs, CFPs, attorneys, realtors for referrals. Also home owners with equity in their homes that is not being unused.
Perception/Tone/Guidelines:
What type of logo would you like? come up with some designs
Do you have any colors in mind for your logo? (if so, why?) be creative
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? none yet
Communication Strategy:
What attributes would you like your logo to reflect about your business? stable, trustworth, integrty
What is your tagline or slogan? We have a couple that mayu need to be integrated into the logo. Meaning something about mortgages may need to be included.
1) "Our advice makes a difference"
2) "Mortgage Lending & Planning"
3) "Mortgages Made Easy"
What is the overall message you are trying to convey to your target audience? We are not your average mortage lender
Where will your new logo be used? website, busines cards, letterhead
Competitive Positioning:
Who are your competitors and what do you think about their logos? Many competitors logos are focused on rate shopping. Our model ios focused as "Mortgage Planners" not Mortgage Brokers only.
List competitive URLs if possible: www.destinylending.com, http://www.nc-mc.com/
What sets you apart from your competitors? We are mortgage planners, whihc means we provide a service of helping our clients plan their debt and how it effects their net worth and help achieve long term financial goals. Unlike mortgage brokers which just market best rates. We are marketing ourselves as "Consultants" more then brokers.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Not sure yet
Note: Talent has double meaning, look up at dictionary.com