[ProjectComplete] CPA Firm Logo $250 Due 9/15/06

[rbacpa]

Admin code added by Abby - 72206963MD151031X

CPA firm looking to create professional but modern image for branding purposes. Website is being totally redesigned, so website may be designed around the logo/image created here.

Project Summary:
What text should be included in the main part of the logo?

Undetermined, but the name of the accounting firm is Abercrombie & Associates, PC. Logo could be an offshoot of the A in the name or a separate identifiable and memorable freestanding design.

What type of product or service do you offer?

We offer accounting and tax services mostly in the Houston, Texas metropolitan area, but do have a number of clients around the state as well as around the country.

How long have you been in business?

We have been in business since 1996

What do you hope to accomplish with your new identity?

An identifiable branding and professional but modern image.

What are your long term goals?

To be viewed as an upper end CPA firm providing consulting and advisory services to small to medium sized businesses and higher wealth individuals with personal attention to our clients needs.

When is the deadline for final entries before choosing a designer?

September 15, 2006

Audience Profile:
Please describe your existing audience

Small to medium sized businesses and individuals with more complex tax issues than those who might go to an H&R Block type tax service

Who would you like to add to your audience?

Those companies and individuals who value the services that we provide as opposed to those who are merely looking for the cheapest price.

Perception/Tone/Guidelines:
What type of logo would you like?

Undetermined, open to all concepts

Do you have any colors in mind for your logo? (if so, why?)

No, open to all concepts

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

No

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Professional, but modern, not like a "stuffy" or old-fashioned company

What is your tagline or slogan?

None, but we need one, this could be an additional project or go part and parcel with the logo concept

What is the overall message you are trying to convey to your target audience?

That we are a proactive forward thinking CPA firm providing solutions to client issues not just the traditional preparers of tax returns and financial statements, even though we provide those services as well.

Where will your new logo be used?

Everywhere, as we intend to use it as part of our branding. Website, letterhead, business cards, envelopes, report covers, brochures, etc.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

Competitors are small to medium sized CPA firms in Houston. No particular opinion on their logos.

List competitive URLs if possible

http://www.anthis.com/
http://www.drdacpa.com/
http://www.ksgcpa.com/index.html

What sets you apart from your competitors?

We are not just a provider of tax returns and financial statements. We assist small business owners and wealthy individuals with solutions to the issues concerning them, and provide a high level of personal attention.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company

You need more thatn just the numbers

[pracus]

:)

[Bojan]

hello

this is my first entry....

[Bojan]

... and second one

your feedback is welcome

kind regards

bojan

[DraganB]

#1

[rbacpa]

Thanks for the ideas.

I am probably only interested in logo designs that are useable to the left of the company name as opposed to on the right or above the company name. Also would like to see some variation away from everything relating to the A in the name as a contrast.

[carlos(esparza)]

Here is an idea that is not based on the "A," though it is not to the left of the name . . . let me know what you think.

<img src="http://carlos.errorproductions.com/outpost/abercrombie.png">

[Blesseville]

Two A's and people.

http://www.blesseville.com/do/aas1.jpg

[rbacpa]

Though I may not particularly like the logos themselves in the examples below, they illustrate the concept of a freestanding logo that I am looking for:

http://www.rjacpa.com/

http://www.conditcpa.com/about/professional_staff.html

http://www.marshallcpa.com/calculators.html

http://www.tuttlefirm.com/california_cpa.htm

http://www.ttassociatescpa.com/contact.html

http://okolocpaglobal.com/disclaimer.html

http://www.piascik.com/mainb.asp

http://www.hjortnesscpa.com/

http://www.schmidtcpa.com/index.cfm

http://www.dbbcpas.com/

http://www.andersondaviscpa.com/4.htm

http://www.duncan-cpa.com/privacy.html

http://www.ecohencpas.com/

http://www.thestrategiccpa.com/index.htm

[Senter]

http://www.senterbrands.com/designout/Abercrombie1.gif

[Senter]

http://www.senterbrands.com/designout/Abercrombie2.gif

[Blesseville]

http://www.blesseville.com/do/aas2.jpg

[skyvee]

Hi! Here's one from me. Thanks! :)

[Aaron]

An established, sophisticated treatment...

[djaka]

My submission
any comments are appeciated
thank you :)

[Titania]

http://titania.myown.com.ar/do/titania_abercrombie.jpg

[Blesseville]

http://www.blesseville.com/do/aas3.jpg

[Senter]

Just checking in and offering another color option.
http://www.senterbrands.com/designout/Abercrombie3.gif

[rbacpa]

I have extended the deadline until November 15th as our CPA firm has been swamped with the September 15th and october 15th tax deadlines. I was unable to focus any time on this project.

Though many of the designs utilizing the A in the company mname, I would also like to see more "non A" related designs.

I aplogize for my lack of attention to the project

[BlueCherryGraphics]

v1

[Bojan]

hi

here is another one from me

kind regards

bojan

[davegk]

here's an idea...
-David

[rbacpa]

Thank you for your participation. I am awarding the project fee to Blue Cherry Graphics

[BlueCherryGraphics]

Hi,

Thank you for selecting my design.

Download instructions and detailed information on the included file formats have been sent to you via private message. You can access that message here:

http://www.designoutpost.com/forums/private.php?

Once you've downloaded the files, please post noting that fact in the thread which will notify the moderators that the project is ready to be archived.

If you have any questions, don't hesitate to contact me.

Thanks again,

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please post a message after you have downloaded your files. Thank you

[rbacpa]

I have received my downloaded files. Please transfer this thread to the archive.