AnnieF
09-05-2006, 06:15 AM
Admin code added by Abby - 6389980563995225P
Project Summary:
What text should be included in the main part of the logo?
It's BoomerTime
(byline too, if possible): "Time to have a bodaciously fun and fulfilled life."
What type of product or service do you offer?
This will be a website of resources for aging Baby Boomers -- we'll be selling workshops, products, services to this population and we'll be having social events as well.
How long have you been in business?
In the planning for about a year and now ready to launch.
What do you hope to accomplish with your new identity?
We want baby boomers to look at their next phase of life as a blast -- lots of fun, filled with possibility and celebration. In other words... it's Time for Boomers to have a bodaciously fun and fulfilled life!
What are your long term goals?
To start the trend that turning 60 is awesome and that 60 is like the new 40-- we are vibrant, cool and sexy.
When is the deadline for final entries before choosing a designer?
About a week or so ... September 12th
Audience Profile:
Please describe your existing audience
This is designed for the older boomers -- the ones turning 60 and even 50. They are young in spirit, ready to turn a new page of their lives, maybe start businesses, but really wanting to have fun and enjoy life.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
I want the words It's BoomerTime to somehow be the logo; not particularly interested in an icon unless it's relevant.
Do you have any colors in mind for your logo? (if so, why?)
Something vibrant and noticeable.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Just want it to be FUN.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are bodacious, and outrageous and want to be noticed.
What is your tagline or slogan?
same as above: Time to have a bodaciously FUN and fulfilled life.
What is the overall message you are trying to convey to your target audience?
Definitely don't want any "doom and gloom" about turning 60 or 50 --- just celebration and things to look forward to... this is "our time" kind of mood.
Where will your new logo be used?
It will be used on our website and all of our printed material.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I've only seen a few websites... nothing that impressed me really. Googled "boomer sites"
List competitive URLs if possible
http://www.boomerwomenspeak.com
http://www.babyboomernews.com
http://www.boomthis.com/
What sets you apart from your competitors?
Not sure yet... other than we're only upbeat -- no reference to insurance, and medication and estate planning .. just FUN
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Boomer's Rule: We're still here and ready to rock and roll
That's about it... good luck.
Thanks,
ann
Project Summary:
What text should be included in the main part of the logo?
It's BoomerTime
(byline too, if possible): "Time to have a bodaciously fun and fulfilled life."
What type of product or service do you offer?
This will be a website of resources for aging Baby Boomers -- we'll be selling workshops, products, services to this population and we'll be having social events as well.
How long have you been in business?
In the planning for about a year and now ready to launch.
What do you hope to accomplish with your new identity?
We want baby boomers to look at their next phase of life as a blast -- lots of fun, filled with possibility and celebration. In other words... it's Time for Boomers to have a bodaciously fun and fulfilled life!
What are your long term goals?
To start the trend that turning 60 is awesome and that 60 is like the new 40-- we are vibrant, cool and sexy.
When is the deadline for final entries before choosing a designer?
About a week or so ... September 12th
Audience Profile:
Please describe your existing audience
This is designed for the older boomers -- the ones turning 60 and even 50. They are young in spirit, ready to turn a new page of their lives, maybe start businesses, but really wanting to have fun and enjoy life.
Who would you like to add to your audience?
n/a
Perception/Tone/Guidelines:
What type of logo would you like?
I want the words It's BoomerTime to somehow be the logo; not particularly interested in an icon unless it's relevant.
Do you have any colors in mind for your logo? (if so, why?)
Something vibrant and noticeable.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Just want it to be FUN.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
That we are bodacious, and outrageous and want to be noticed.
What is your tagline or slogan?
same as above: Time to have a bodaciously FUN and fulfilled life.
What is the overall message you are trying to convey to your target audience?
Definitely don't want any "doom and gloom" about turning 60 or 50 --- just celebration and things to look forward to... this is "our time" kind of mood.
Where will your new logo be used?
It will be used on our website and all of our printed material.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I've only seen a few websites... nothing that impressed me really. Googled "boomer sites"
List competitive URLs if possible
http://www.boomerwomenspeak.com
http://www.babyboomernews.com
http://www.boomthis.com/
What sets you apart from your competitors?
Not sure yet... other than we're only upbeat -- no reference to insurance, and medication and estate planning .. just FUN
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Boomer's Rule: We're still here and ready to rock and roll
That's about it... good luck.
Thanks,
ann