[Project Complete] Aquatech Water Systems $200USD - Due 19th October 2006

[andrewsayer]

(Admin code added by Palmer - 90M78826SV632514Y)

Project Summary:

What text should be included in the main part of the logo?
As little as possible

What type of product or service do you offer?
Water purification systems and assessories

How long have you been in business?
10 years

What do you hope to accomplish with your new identity?
Create a brand that is easily identified.

What are your long term goals?
Deliver effective and efficient water purification solutions

When is the deadline for final entries before choosing a designer?
19th October 2006

Audience Profile:
Please describe your existing audience
Anybody with a dirty water problem

Who would you like to add to your audience?
We want to specialise in systems for Aid, government and military organisations.

Perception/Tone/Guidelines:
What type of logo would you like?
Create a logo that can be used as an identifier in the product/system itself.

Do you have any colors in mind for your logo? (if so, why?)
No

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Create the recognition of the brand

What is your tagline or slogan?
Cleans dirty water

What is the overall message you are trying to convey to your target audience?
Our systems and products clean dirty water


Where will your new logo be used?
All stationery, web site, marketing material and stamp on each system/product



Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our technology is a technological breakthrough and can be integrated into enhancing others. We can’t say that their logos are memorable.

List competitive URLs if possible
www.electropure.com.au is an associated Australian company using the same technology.

What sets you apart from your competitors?
The ability to clean dirty water effectively and efficiently without much wastage.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Innovative and versatile


Format

Illustrator eps

[Blesseville]

http://www.blesseville.com/do/atw1.jpg

[djaka]

any comments are appreciated
thank you
:)

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Aquatech_nhr.png

Thank you.

[Senter]

Ill have something soon.

[andrewsayer]

Regarding Medigraph,

We like the design and the font, can we try it without the text, "Water Purification systems"? and instead of a pyramid, can you make an "A"? With a flat top on the pyramid - similar to the letter "A"???

[andrewsayer]

We don't mind the swirls, hwoever, it doesn't look to good sitting in the A. Perhaps come back with something else, however, keep the swirls??

[andrewsayer]

NHR - Don't like the font, it's too rounded, perhaps have something else a little more rigid? Like the waves, don't like the shading in the top example. Can the waves NOT touching the 'q' and another example, with longer waves...double the length?

[andrewsayer]

Look forward to it - please see other comments

[Senter]

http://www.senterbrands.com/designout/Aquatech1.gif

[Blesseville]

http://www.blesseville.com/do/atw2.jpg

[andrewsayer]

http://www.blesseville.com/do/atw2.jpg
Medigraph,

In relation to the latest posting of the Aquatech logo, we have had a play around with it and feel that if you could drop the capital 'A' in Aquatech and utilise the symbolic "A" with the shaded water drop as the new capital A, and raise the 'quatech' so that the text is located and streaming from the the centre of the right hand slope of the symbolic "A".

Also we would like to see the same structure with the non-shaded water drop.
Does that make sense??
Look forward to seeing your design soon.

Best Regards,
Linked Solutions

[nhr]

My revision (version where q touching the wave):

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Aquatech2_nhr.png

Thank you.

[Blesseville]

Thanks for the feedback :)

http://www.blesseville.com/do/at3.jpg

[shnickerdoodle studios]

One from me...

Thanks,
Deanna

[Senter]

http://www.senterbrands.com/designout/Aquatech2.gif

[Titania]

http://titania.myown.com.ar/do/titania_aquatech.jpg

[nhr]

...and version where q not touching the wave:

http://i17.photobucket.com/albums/b92/nhrdesign/DO/Aquatech21_nhr.png

Thank you.

[andrewsayer]

Thanks for the feedback :)

http://www.blesseville.com/do/at3.jpg
Medigraph - It's looking pretty good. we threw a few thoughts around the office and was wondering if it is possible to make the text more strong. Bolder. Thicker.

A few samples would be great.

Cheers,

Andrew

[Blesseville]

http://www.blesseville.com/do/atw4.jpg

[Blesseville]

http://www.blesseville.com/do/atw5.jpg

[andrewsayer]

http://www.blesseville.com/do/atw5.jpg
Medigraph,

Thats looking very good indeed!

We are passing it around for the directors to look at.
Could I request that you bring the text down so that "q" is in level with the bottom of the "A"?

Also is there any way you could have the text rendered in a way that it adds a dimensional aspect to it?

Thanking you in advance,

Andrew

[Blesseville]

Thank you for the feedback, here are the revisions

http://www.blesseville.com/do/atw6.jpg

[Blesseville]

http://www.blesseville.com/do/atw7.jpg

[andrewsayer]

http://www.senterbrands.com/designout/Aquatech2.gif
Any chance you could make the text, bolder, stronger, thicker, please?

[Senter]

Any chance you could make the text, bolder, stronger, thicker, please?

Yeah give me a little time Ill have something up for you in a bit.

[Senter]

Any chance you could make the text, bolder, stronger, thicker, please?

As requested.
http://www.senterbrands.com/designout/Aquatech3.gif

[andrewsayer]

http://www.blesseville.com/do/atw7.jpg
On example B of version 7 - would it be possible to drop the white outline on the text?

Also, would it be possible to have a 3-D effect applied to the text in the sense that you have a perspective of "looking along" the text with the "h" in Aquatech being the "closest" to the viewer with the text (not over-dramatically) tapering off "into the distance"?
Similiar to http://www.tutorialguide.net/images/cinema_4d/0004/003.jpg

And also vice-versa with the "A" being closest to the viewer and the "h" tapered off "into the distance"

Similiar to
http://www.tamingfire.com/downloads/FireText-640x480.jpg

Look forward to your response

Andrew

[andrewsayer]

One from me...

Thanks,
Deanna
Sorry for the late reply. Been busy.

What caught our eye with your design is the ripples in the "A" of Aquatech.

Would it be possible to lose the orange colour on the "A" and make it the same blue as "qua"?

and also make the rest of the text a bit bolder and thicker?

Thanks mate.

Andrew

[shnickerdoodle studios]

Not a problem...

Here's my revision..

Thanks,
Deanna

[Blesseville]

http://www.blesseville.com/do/atw8.jpg

[andrewsayer]

http://www.blesseville.com/do/atw7.jpg
Medigraph, Would it be possible to please add in appropriate font words underneath the logo stating "Water Solutions" ?

Cheers,

Andrew

[andrewsayer]

http://www.blesseville.com/do/atw7.jpg
On message #24, version b - the shaded Aquatech logo - we had a play around with the logo and finally decided on....

i) (Presumably, u use photoshop) We need "water solutions" (all lower-case) with a colouring property of R90, G165, B205, the font "ELEGANCE" (or very similiar), size 20px with the final "s" in "water solutions" in line with and under the "h" in Aquatech.

ii) And a logo without the text, please.

Andrew

[Blesseville]

Thank you. I'll make the final revisions as soon as possible.

[Blesseville]

Here's the logo with the tagline. If that's OK, I'll prepare the final package. Thanks :)

http://www.blesseville.com/do/atw9.jpg

[andrewsayer]

Medigraph,

Ran your design past the bosses and they are all happy with the font and size, however, the main comment was if you could make the font a bit more darker. I mean "more darker" shade of blue. Not overly, just slighty more so.

Kind Regards,
Andrew
(This project *has* dragged on, however, the end is certainly in sight and will not be too much longer)

[Blesseville]

You mean "water solutions" font to be darker? Please let me know and I'll change.

[Blesseville]

Ok, I assume that's the water solutions part. Here are a few darker ones.

http://www.blesseville.com/do/atw10.jpg

[andrewsayer]

Medigraph,

Well done!

We have selected your logo, the first one with the lighter coloured text. That is the one we want. Also, are you able to deliver an .EPS file of both the Aquatech logo with and without the "water solutions"?

So how do we go about awarding you the money and delivery of the finished product. Unfamiliar with the site.

Look forward to hearing your reply,

Andrew

[andrewsayer]

Medigraph - it's all yours. Thanks for everyones input.

Cheers,
Andrew

[Blesseville]

Thank you. I'll be preparing the file package for the first one in v10.0 as soon as possible. I'll then let you know how to download the files with a private mesage, please check this thread later today.

DO will take care of the award once a winner is announced.

Thanks again,
Cem

[Blesseville]

Hello,

I sent you a private message (PM) with information to download the necessary files. You can check it here: http://www.designoutpost.com/forums/private.php?

Regards,
Cem