JLange
10-23-2006, 10:58 AM
Admin code added by Abby - 3521465642
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
SmartWayAuctions
What type of product or service do you offer?
Real estate solutions
How long have you been in business?
10 years
What do you hope to accomplish with your new identity?
Professional look and that makes sellers want to use our services
What are your long term goals?
Generate leads from homeowners who want to use the Auction method to sell & More business
When is the deadline for final entries before choosing a designer?
October 31
Audience Profile:
Please describe your existing audience
Home Seller who do not want to wait a long time to sell their house
Who would you like to add to your audience?
More motivated sellers
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, NO auction gavel look, energy in motion
Do you have any colors in mind for your logo? (if so, why?)
Red and yellow – energetic and will be good for continuity in other marketing to attract attention to properties
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Smart way to sell a house – FAST way to sell a house – Get top dollar – you pick the date you want to Sell – SmartWayAuctions is the way to go!
What is your tagline or slogan?
The Smart Way to Sell Your Property Quickly and for Top Dollar
What is the overall message you are trying to convey to your target audience?
Selling at auction is the smart way to sell your house in today’s economic times
Use our company because we have years of experience.
Where will your new logo be used?
Web site and marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Other auction companies. Most logos & web sites are cheap looking’
List competitive URLs if possible
http://www.mjauctions.com/
www.auctionbrokers.org
http://www.maringauction.com/
What sets you apart from your competitors?
Nationwide Organization with Years of Experience
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Smart Way Auctions Will Convert Your Property To Cash Quickly
Design Outpost Creative Brief Worksheet
Project Summary:
What text should be included in the main part of the logo?
SmartWayAuctions
What type of product or service do you offer?
Real estate solutions
How long have you been in business?
10 years
What do you hope to accomplish with your new identity?
Professional look and that makes sellers want to use our services
What are your long term goals?
Generate leads from homeowners who want to use the Auction method to sell & More business
When is the deadline for final entries before choosing a designer?
October 31
Audience Profile:
Please describe your existing audience
Home Seller who do not want to wait a long time to sell their house
Who would you like to add to your audience?
More motivated sellers
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, NO auction gavel look, energy in motion
Do you have any colors in mind for your logo? (if so, why?)
Red and yellow – energetic and will be good for continuity in other marketing to attract attention to properties
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
no
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Smart way to sell a house – FAST way to sell a house – Get top dollar – you pick the date you want to Sell – SmartWayAuctions is the way to go!
What is your tagline or slogan?
The Smart Way to Sell Your Property Quickly and for Top Dollar
What is the overall message you are trying to convey to your target audience?
Selling at auction is the smart way to sell your house in today’s economic times
Use our company because we have years of experience.
Where will your new logo be used?
Web site and marketing materials
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Other auction companies. Most logos & web sites are cheap looking’
List competitive URLs if possible
http://www.mjauctions.com/
www.auctionbrokers.org
http://www.maringauction.com/
What sets you apart from your competitors?
Nationwide Organization with Years of Experience
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Smart Way Auctions Will Convert Your Property To Cash Quickly