[Project Complete]Orthodontist Logo, Business card, Letterhead - $400 - Dec 8th

[hubble1216]

Admin code added by Abby - 4PY95641V1131691K


I've tried in the past to come up with a logo through the help of a private graphic designer and was less than thrilled with the results. My colleague and friend had his office's logo designed on this site some time ago (http://www.designoutpost.com/forums/showthread.php?t=6900) and since then, I have revisited the idea of a new logo for my office. I have been impressed with the quality of the designs on the site, so I am now ready to give it a go :)

Prize: $400
As my colleague Dave was, I am in search of something UNIQUE. This will be a challenge, as teeth (and braces) aren't interesting to most people :D . I'm hoping the amount of the prize will attract LOTS of unique insight into the design.

Requirements: Logo, business card, letterhead

Deadline: December 8. I've given a little extra time because Thanksgiving is right around the corner.

Profession: Orthodontist (BRACES, straightening teeth). The name of the practice will be Hugh E. Friel DDS, MDS, PC. My practice is in eastern Pennsylvania. I have been with the practice for 6.5 years and as of last July, I took over ownership. The practice has two doctors and was founded nearly 30 years ago by my partner. While he has been a great mentor to me, he practiced in an era when "branding' was not nearly as important as it is today. My goal is to continue to deliver HIGH QUALITY orthodontic care with a new, fresh, updated, and UNIQUE look!! I am in the process of updating the outdated appearance of our two offices. Along with these changes, I'd like to see a new logo that says something about ME :)

Image I want to portray: While I'd like the logo to say something about me but also to tell my patients and their families that HIGH QUALITY, MODERN CARE IS RENDERED HERE.

Thoughts on my logo: My orthodontic practice actually has two distinct locations and serves several communities in the process. As I mentioned above, I have this idea of "branding" my practice to increase recognition in these communities. I feel my partner and I have always achieved OUTSTANDING results with our patients. But I'd like people in the community to see the logo and INSTANTLY know about the FUN and EXCITING things going on at our practice (ok...I know we are dealing with teeth here...but they are exciting to me :) )
Herein lies the problem...I think I know more about what I DON'T want instead of what I DO want. I'll try to explain myself a little better. Most of the orthodontist logos I see are pretty lame and over-cliched with their cutesy teeth, etc. Here are a couple examples of some local orthodontist logos that I DO NOT like:


tighe.gif (50.6 KB)

frey logo.gif

This, of course, is not to say that I completely object to the idea of teeth/braces being included in the log. I'm just hoping to have them displayed in a new, exciting, and unique way that says a little something about me along the way. As for my aforementioned colleaugue, his design was incredibly unique but a wee bit abstract for me. He's from California and I'm from Pennsylvania :) I do think the logo should somehow project that we are in the business of straightening teeth. I also feel the logo should be able to "stand alone" without my name underneath and still be recognizable to the public (back to the branding thing again).

Anyway, I do not have any color specs...I'm open to various options. I DO prefer WARM/EARTHY colors, though. Stay away from the pastels, please. My offices have a warm, earthy feel to them...think Starbucks.

Here's something that's been on my mind: I have always been a fan of "celtic" designs with their interwoven intracacies. For example (a logo I LOVE from a California winery):

home_logo.gif


I thought that there may be a parrallel between our braces and wires and teeth and other gadgets and the "celtic style". Just a thought...I'm certainly not restrictive to this one idea, though. I want to be surprised :eek:

The logo will be used on the inside and outside of the office and on stationary, business cards, and on our future website.

Format:

1. CMYK and RGB
2. File in layered .AI or .PSD, as well as JPG, TIF, and BMP
3. If a proprietary font is used, a link for me to download. Also, a version with type converted to path.
4. Full color, two color, gray scale,and black/white.

I know this is a challenge but I'm confident I'll get some great feedback. If I can be of further assistance, please let me know. I'll be checking a lot!!

Thanks, Hugh

[pracus]

:)

[hubble1216]

Pracus:

Thanks for getting the ball rolling!

I'm not crazy about the idea, though, as I feel it is a bit cliche for an orthodontic practice. The colors for a face are a tad bit strong, too.

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[BlueCherryGraphics]

v3

[hubble1216]

Blue Cherry:
Thanks so much for the effort. All three are ok, but I'm not getting the "uniqueness" that I was hoping for. The first item is a rather cliche version of a typical orthodontist logo (see my posted example of what I DO NOT like). The third I don't like so much for similar reasons. I like the second version the best because it is a nice abstracted version of a bracket, but I'm not getting the WOW factor from any of them. I hope you will keep trying though!!

[bogglins]

:)

[hubble1216]

Bogglins...not a bad starting point. I like your mix of colors. I think the "teeth" look a bit like kids blocks, though. Also, why not try to make the "arch" more u shaped, as though it resembles a smile.

I'm looking for other concepts as well!! Keep 'em coming :)

Lastly, I know this is easy to correct...but the last name does not have an "h": FRIEL.

That's all for now!

[Blesseville]

Knots symbolizing braces.

http://www.blesseville.com/do/hef1.jpg

[hubble1216]

Thanks for the effort, medigraph. I like that you incorporated a celtic trinity knot in there!!

I think it is nice, however I would like the logo to ALSO portray that I am in the business of braces.

Essentially, I am looking for a way to combine bogglins use of my initials on "teeth" with a celtic theme to the whole thing (see medigraph)...it is a challenge...but I see the talent here and I KNOW it can be done :)

Great efforts so far...

[bogglins]

:)

[bogglins]

:) .

[Blesseville]

http://www.blesseville.com/do/hef2.jpg

[hubble1216]

bogglins...thank you for the revisions...I like how you changed the shape of the "teeth"...they still need a bit of refinement though. I still think they need to resemble teeth a bit more. Also, I like the "smile arc"...could you revise such that the teeth follow this same arc?? Your other example (the one with the celtic art) is no-go...too forced!

Medigraph..I like what you are doing. A couple of things: Your colors are pretty cool! I like it. As for the celtic influence...do you have any other "celtic" patterns (other than the trinity knots) that you can incorporate. Perhaps a border around my name? A circular pattern? My reasoning is this: I think it looks too much like a "pretzel" right now :) and also some people might think it looks like a weird orthodontic bracket (brace) as it is depicted. Just a few suggestions, but so far I like the vibe I'm getting.

To all other designers viewing the thread: I'm still open to new interpretations, etc. I look forward to seeing more ideas. Outside the box!!!!!!!


Keep up the good work...we still have two weeks :D

[bogglins]

hi

[bogglins]

:)

[hubble1216]

Sorry about the delay in responding.

Bogglins: Nice effort. I like how you changed the "arch" to a smile. I still think it's missing something, though. For one, I feel your depictions of the "teeth" now look like pieces of bread :). I'm not crazy about the second idea (with the extra "teeth"). I'm feeling maybe we are getting away from a decent first effort (the one I said looked too "blocky")...I like your attempt there...I definitely liked the color scheme; the initial were pretty cool. Maybe if we can modify the shapes of the "teeth" on that one??

Medigraph..I still like your color scheme on the last revision (with trinity knots on a line). How about a more circular pattern utilizing the same elements?

Just some thoughts! December 8 is still over a week away!!!

[Taldo]

square celtic knots indicating braces...

[bogglins]

:)

[hubble1216]

Taldo: Thanks for joining in! I like your depiction; color scheme is ok. I'm feeling your braces and wires look a bit like a railroad track :) Perhaps we can make it a little less "busy"; maybe more space between each "tooth".

Bogglins...thanks for getting back. I think we should abandon the smile "curve"; something's not clicking there. Also the "tooth" shape isn't clicking with me.
Let's re-visit your first effort...maybe take away the "blocks" around my initials and let them "float" along the "wire". We can try a straight line first; maybe a curve as well. Let's see how that looks.

Anybody else want to make it interesting??...we're gonna nail this, I can feel it!!

[Taldo]

:)

[bogglins]

:)

[OffbeatDesign]

First concept from me. Please let me know if you have any comments. Thanks!

[OffbeatDesign]

#2

[OffbeatDesign]

Another version with teh Celtic braid, but with your initials incorporated.

[hubble1216]

Whooooooooooooooooooooeeeeeeeeeeeee :eek:

Now that's what I'm talking about!!!!!

Offbeat design...you are "out of the box" with that first one...I like what I see. I think my name beneath the initials is a bit bold...perhaps "skinny" it up a bit. Pretty ingenious design!!

The second design has much potential, too. How about changing the color of the braids to a sort of hunter green and leave my initials in the braid a different color to let them stand out??

Bogglins: thank you for your prompt efforts. Again, I'm not thrilled with your u-shaped "smile arc" anymore. I liked your very first idea (with the straight line through my initials); just elininate the "blocky" appearance to the "teeth"...I think that the appearance of blocks is more resemblant of a pediatrician.

Taldo: Pretty cool 2nd effort, too!! I like your color scheme. Any way to better conceptualize that they are "braces" on the "teeth", but keeping my initials in there, too? I'm thinking out loud here..perhaps that might be too busy, though?? Let me know what you think...

You guys are all doing awesome...this is going to be tough to make a decision, that's for sure. Keep em coming. I love it :D

[OffbeatDesign]

Thanks for the feedback. Here are the revisions.

[OffbeatDesign]

initials

[hubble1216]

Offbeat:

Nice revisions...

Here are some thoughts:

1. The initials w/teeth and braces and toothbrush still excite me! I love the concept. It really jumps out at you! Here's the thing...I am picturing it on letterhead and I feel like it may look too "fat"; the letters are very wide. But I realize why you did that (to better depict the toothbrush and braces). I want you to think of ways we can skinny it up a bit...my wife suggested removing the big "E". That or making all of the letters skinny. However, I would hate to lose the detail that you ingeniously designed. Shoot me some ideas on that. Also, my name now is a bit too little now (in comparison with the initials).
2. Your braid design I actually love, too. But my wife thinks it doesn't depict the element of orthodontics at all. I realize that this is what I had been requesting all along, but I'm feeling like she's right on about that. Anyway to use your braid and somehow add an orthodontic element to it: a bracket maybe?? I like the color revision, too.

Really good job :)

[OffbeatDesign]

Thanks. I don't think that the letters will be too fat on the letterhead. I'll mock something up for you so you can get an idea. It wouldn't works well with skinny letters, but I'll see what I can do.

On the Celtic braid, they kind of remind me (besides the obvious smilie) of the rubber bands used on braces and also of teeth (top down view).

My father is a dentist, so I know what it's like trying to find a unique dental ID!

Jeff

[Taldo]

:)

[freetime]

Something a little different.

[OffbeatDesign]

Here's a mockup of the letterhead as requested. Let me know if you still think the logo looks too fat. On a larger sheet I think it works well. The background could be toned down or removed, but I wanted to show how you could use elements on their own as well. I also think that keeping the "E" in the logo helps the legibility by leaving a regular letter in their.

I look forward to more comments. Thanks!

[OffbeatDesign]

Here's the logo used on the mockup. The lettering in your name is thinner than the first version and larger than the second.

[OffbeatDesign]

And here's the thinner version. I think it doesn't have the same effect. Let me know your thoughts.

[OffbeatDesign]

First revised Celtic braid

[OffbeatDesign]

Second Celtic braid

[freetime]

Here's another look

[hubble1216]

Hi everyone:

Sorry it took so long to get back.

Offbeat design (Jeff)...I like your revision and I agree, it looks nice with the letterhead. My wife likes it, too :) I also like the font of my name better (the one you incorporated on the letterhead). Any chance of doing something artistic with the "E"...or will that make it too "busy"?? Your thoughts....?

The Celtic idea is really cool, but I think the tooth looks a little "scary" within the braid...

Freetime...your second concept is really cool. I really like the celtic feel it has to it. Hopefully, I don't sound like a broken record when I say it that it needs to project more of an "orthodontic" image to it. If I had an Irish novelty store, I would swipe that up in a second, though!!!!

For everyone...what I was hoping for with the celtic theme was to somehow incorporate orthodontic "stuff" (brackets, maybe even a tooth) into a celtic design. Recall my example of the logo I liked...the company took a raven and made a celtic design out of it. Maybe this is unrealistic with something in the tooth business!!

Finally, Taldo, thanks for the next idea. I think the lips are maybe too feminine, though.

Ok...we are getting close to the deadline. I am very pleased with all of the talented desiners who joined in. Keep em coming!! We're going to nail this soon :yes:

[OffbeatDesign]

Thanks for the comments. I think that doing anything with the E would be redundant (toothbrush for the horizontals), unless you can suggest anything. I also think that it helps the legibility to have an unaltered letter in the mix.

[hubble1216]

Thanks Jeff:

I was envisioning a "smile" incorporated into the "e"...but I couldn't come up with it. Maybe you are right...it might get too "busy". Let me know your thoughts. Thanks, Hugh

[freetime]

I'll post revisions this afternoon! Thanks for the feedback!

[OffbeatDesign]

Smile didn't work well (the arcs were too hard). I came up with this. Not sure if it's too busy or not. Let me know what you think.

[freetime]

Here's my revision.

[OffbeatDesign]

One more shot at the Celtic design.

[hubble1216]

Thanks for the revisions. Jeff, how about only one set of teeth on the "e" (the top). Leave that slight arc to it as well. Leave the other line of the "e" (the lower) normal (no teeth). Let's see how that would work. Also, what would it look like if the teeth in the "e" were a wee bigger?? Let me know what you think.

Freetime...this is pretty cool. I'm going to swing it by my better half and see what she thinks!

[hubble1216]

Offbeat...you and freetime are making this incredibly difficult:) !!!
That celtic thing you have going there is pretty groovy. It almost looks like a 4 leaf clover :)
How about placing a small bracket on those teeth?? Or maybe placing a "stalk" at the bottom so that it also can be a clover??

[OffbeatDesign]

Sorry, it's not my intention to make it difficult! :)

Here's the circle with the brackets.

[OffbeatDesign]

Brackets connected by a "wire"

[OffbeatDesign]

Clover. Not sure if it works or not.

[OffbeatDesign]

Clover with green teeth?

[OffbeatDesign]

Revised initials

[hubble1216]

Hello: sorry I didn't reply yesterday.

Freetime: I like your concept, but I think it is too "straight" (I realize my trade is to make teeth straight, but I was hoping for a little more "curve" to the logo.

Offbeat: thanks for the revisions; I appreciate your hard work. Here are my thoughts..

I agree the clover alone doesn't look as good. I was actually imagining the clover "stalk" added to your little circular emblem with the teeth (as opposed to your concept of free standing clover). IN fact, I love your idea of the teeth in a circular emblem; specifically the one with the braces and wire. Let's see if the "stalk" works within that context...maybe it will be too much. Lastly, I'd like to see my name in more of a warm burgandy type of color..let's see how that one would look.

As for the logo with the initials, you are right, the teeth (even just on top) seem to take something away from it. I really like that idea, but now I am torn between that and the teeth!!

I look forward to seeing the revisions!!

[OffbeatDesign]

Thanks Hugh. Here's the circle with the name in burgundy.

[OffbeatDesign]

And with the stem. I think it's too tree-like or lollipopish

[freetime]

Here' revisions.

[freetime]

Here's another look

[hubble1216]

Offbeat: I think you misunderstood me...I was looking to see how a little "stalk" would look INSIDE the circular emblem, just beneath the teeth; it only has to be really small; to give the idea of a clover. Again, I don't know how it will look, but who knows?

Also, the burgundy isn't jiving with me as I thought it would. Maybe a bit of color (burgandy or a rich purple perhaps?) on the wire interconnecting the teeth?

Freetime: it looks a little better. I prefer the name on top. I'm thinking the teeth sort of get lost in the design , though

[freetime]

Thanks for the feedback. I'm a tattoo fan and love tribal and celtic tattoos. In the celtic style it's normal for the image to be sort of hidden. So on that note, I did a couple different looks that emphasizes one tooth and then kept the celtic style involved. Let me know what you think.

[freetime]

Here's one more that incorporates 4 teeth using the similar celtic style in the previous one.

[OffbeatDesign]

Sorry about the misunderstanding. Here's the revised design. I think it's better without the stalk. I do like the added color in the wire.

[hubble1216]

Offbeat...on the contrary, I think it looks pretty cool with the stalk! I also like the little color contrast in there. Let me run it by a few people to see what they think.

Freetime: you and Offbeat are making this difficult :) I like your last revision a lot. How about adding a little bracket/wire to the teeth?

[OffbeatDesign]

No problem. You're the boss! Let me know if you need anything else.

Jeff

[Senter]

I will post a concept for you tonight.

[freetime]

Here's revisions with a bracket and wire.

[hubble1216]

freetime:

I think we lose the teeth even more with the wire. What about a contrasting color for the wire or the bracket or both? Also, what about making the wire circular in shape (as opposed to square). I don't know what would happen with these changes.

Also, is it possible to "mute" the background art a wee bit?

Ok, that's it for now. Let's see what you can do!

[freetime]

Thanks for the feedback! I went ahead and removed the gradation. I truly think that is where the look of the teeth was being lost. Then I used the color from the gradation for the wire and bracket, keeping this at a two color logo.

[Senter]

Went for the more Professional Look. Stronger brand and will appeal more to all ages.
http://www.senterbrands.com/designout/Hugh1.gif

[hubble1216]

Good morning!
Senter..thanks for joining in...unfortunately, it is off the mark for several reasons. First and foremost, you use the image of a cadussis, which is symbolic of a physician, not an orthodontist. I like the professional look to it, but it doesn't incorporate the look of an orthodontist, nor does it project the "feel" that I'm looking for.

Freetime: I think something is lost without the yellow in the background. I was looking for you to tone down the yellow in the background, not go to white. I do like the circular pattern to the wires though.

Offbeat, I had a few people check yours out. My wife thought the burgundy wire made it look too "christmasy" (hmm...). I'm not a color expert, but maybe we can somehow incorporate a complimentary color to the wire in your design. The other issue was that your font was a little "floral" (and dare I say, "unmanly" :)

Ok, well today is "decision day"! I'm still torn!!!!! I have a few other people checking them out today; hopefully you gus can get those revisions to me!!!

[freetime]

Sorry for the misunderstanding on the background. I thought you wanted the background graphic muted and not the color. Anyway, here are revisions. :D

[OffbeatDesign]

Here it is with a different font and the same orange/yellow for the wire ring.

[OffbeatDesign]

Different font and contrasting green for the wire ring

[OffbeatDesign]

Horizontal layout with a different brown, new font, and filled in brackets.

[hubble1216]

Hi guys:

You both continue to impress me with your work!! BOTH are fantastic and I think it's come down to either freetime or offbeat!!

I'm going to discuss tonight with my family. We'll make a decision by the end of the day. THANKS to all who participated. Awesome job!!!! :yes:

[hubble1216]

Hello:

We had a party with family tonight, and I am pleased to announce that, near unanimously, everyone agreed with my decision...the winner is OFFBEAT!!!!!! :cool:


I'd like to thank all of the designers, especially freetime. Freetime, you've got lot's of talent. Keep it up!!

Jeff, the winner turned out to be the round logo. Everybody agreed with you, no "stalk". I do like how you accented the brackets. I also like the font on your last revision. let's finalize the logo, and then go to the design of the biz card/letterhead.

Thanks guys!!


PS Jeff, I got my dental degree in A2...great place! I miss it...

[OffbeatDesign]

Thanks Hugh! I'll jump on the logo and stationery this weekend.

[OffbeatDesign]

Hugh,

Which coloring of the logo did you want to work with?

Jeff

[hubble1216]

Jeff:

Lets start with the logo without the stalk. I like how you shaded/accentuated the brackets (like in version 22), but I;m not sure of the burgundy wire color (either on the wire or on the outline of the circle). Maybe something a little more muted??

Let me know what you think. I look forward to seeing your designs.


Hugh

[OffbeatDesign]

Hugh,

Here are two files with color options. For now, just pay attention to the symbol and we can adjust the type color after.

MODS: please move to revisions forum. Thank you.

Jeff

[hubble1216]

Hi Jeff:

I reviewed your samples. They all look great; this seems tough. I'm wondering what the logo would look like without the outer band (border around the circle). I'm leaning towards your option with the burgundy wire and silver brackets... I love the "silver" color you used with the braces. Let's see how it looks without the outer band.

Here is the next "issue"....my printer says the cost rises dramatically with a third color in the emblem (he didn't quote me a price). We should probably look into the idea of a two color logo as well; I'm not saying completely disregard the multple colors: I would like to use them around the office and on promos, etc. But for day to day stationary, maybe we should explore two colors

[OffbeatDesign]

Here's the logo. Let me know what you think of this coloring. There's a 2 color option below the main logo.

As far as printing goes, I handle a lot of printing for many of my clients. If you're interested in looking at full color options I would be glad to get a quote for you. That would give you unlimited colors at no extra cost. 90% of the time it's cheaper than 2 or 3 color printing. Plus, you get options like bleeds at no extra cost. Otherwise we can go to a 2 color version if you want to stick with spot color.

Thanks.

Jeff Speiser

[hubble1216]

Jeff:

These look nice! Let me run them by my wife (she went to bed!) tomorrow. I also like the 2 color option. I'm confused about your proposal for "full color options"?? I always thought that the more color, the more expensive. Different process?

[OffbeatDesign]

There are two basic ways of printing. Spot color, where each individual color is has it's own plate and it's own ink, and process color (also called 4 color printing) where all the colors are created out of cyan, magenta, black and yellow. That's what you see in newspaper, magazine, and 90% of the materials around you. Process color used to be more expensive than spot, but process color has become MUCH cheaper thanks to new printing technologies. Most clients reserve spot color printing for colors that are hard (or impossible) to reproduce in process color like metallics and certain other colors, but you're not using any of those.

[hubble1216]

Thanks for the info. I would be interested in an estimate for full color printing (as long as you think the logo will hold up in color on heavier stock letterhead and referral cards, etc.

I like both color options you gave me (two-color and three color). Let's see how they look on the letterhead. Let me know what color paper would work, too.

I ned to give you some specifics of my office
1. We need to show two names somewhere underneath the heading. First, there would be my name (include DDS, MDS; no PC) and then my partner: John G. Steciw, DMD.

We have two office addresses as well:

1. Macungie Professional Center
3261 Route 100
Macungie, PA 18062
Phone: 610-966-3502
Fax: 610-966-2115

2. Peachtree Office Plaza
1815 Schadt Avenue
Whitehall, PA 18052
Phone: 610-820-5550
Fax: 610-820-0171

we also have some clip art that needs to be included; it shows that we are members of the American Association of Orthodontists (AAO) and also one that states that my partner is a diplomate of the American Board of Orthodontists (ABO). I guess I need to send that stuff to you. Let me check with the organizations...maybe they have a link I can send to you for printing.

[OffbeatDesign]

Hugh,

I can send a sample of the process color printing to you. Just let me know which address to use.

Also, do you do one business card/letterhead/envelope for both practices or do you do one for each? Let me know how you want to work that out.

I have the AAO logo in high resolution format. I don't have the ABO logo and would prefer to have that in EPS format for best clarity. Send over what you can.

Best,
Jeff

[hubble1216]

Jeff:

I think one letterhead style will suffice for both offices (for biz card and letterhead)...just show both addresses on it.

We also use something called a "referral card"...something a little bigger than a biz card. We give these to our referring dentists. These are office-specific. Currenly we have one that can be folded (like a greeting card). On the outside we have our name, #, and address. On the inside we have a little checklist for the dentist to "introduce" a new pt. On the backside, we have a map to the office. I think it might be good for me to send it to you. Give me your address; that way I can scan you a copy of it (or send it in the mail; whichever you think is better). Send the examples to my whitehall office. We use a little heavier stock paper for the letterhead. Currently we have an ivory stock, but I am willing to spuce it up if you think there is a better color. Also, since you are giving me estimates, I would also like to have some "note" cards with just the logo on the outside (decent quality) as a means of announcing the new "look"

Whew! I think that covers it all. Also, if you have any immediate questions, feel free to contact me at the office...I am in whitehall today!

Thanks, Hugh

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please post a message after you have downloaded all of your files. Thank you

[OffbeatDesign]

Hugh,

You should have the samples on Monday.

Here's my address:

Jeff Speiser
Offbeat Design
3603 Wagner Ridge Court
Ann Arbor, MI 48103

It would be helpful to have samples of all the materials that we're redoing. Thanks.

Jeff

[hubble1216]

Hi Jeff:

I put all of my materials in the mail this afternoon. I look forward to seeing your ideas.

Hugh

[OffbeatDesign]

Hugh,

Here are some basic looks for the letterhead. Feel free to mix and match elements you like. Thanks.

Jeff

[hubble1216]

Jeff:
Nice job. I'm leaning towards the ideas in #2. You think you can print that cheaper than a two-color spot design??!!

A few things...I'd like you to include my name twice. That is, near the logo, put the corporate name : Hugh E Friel DDS MDS, PC. Then, place our names in a different place on the page (right side?). Under John's name, we'll have to leave a little space for the ABO Diplomate (I'm working on that for you). Also, near the corporate name, maybe underneath, a little blurb like "practice limited to orthodontics" or "orthodontics" (or is that redundant, in your opinion? I checked a couple orthodontist websites and a lot of them say that). We'll aso have to throw in the AAO logo somewhere. Lastly, let me know where you think the best place to pt our future web address on the page.

Thanks, Hugh

[OffbeatDesign]

Thanks Hugh. Here's the revised letterhead. I found an ABO logo. Quality isn't the best, so if you get something else we can replace it. I would put the web address under the two address lines, probably in the yellow. Will you have that before we go to print? Check your message board for information on printing.

[hubble1216]

Jeff:

Looks pretty good. A couple things:

1. I think our degrees need to be a little larger; more prominent (maybe a different color? Unless you think the yellow will show up ok?)

2. The "practice limited to orthodontics isn't so great down at the bottom. I really hate to add "orthodontics" under the logo because I think the logo is so awesome, but maybe we can find a nice way to put it under the practice name; just the word "orthodontics". It doesn't have to be too big or too bold. I'm skeptical about it, but my wife and I looked at a bunch of orthodontic websites, etc and they all say "orthodontics" somewhere (are people that dumb?!).

3. We liked the earlier draft with your muted logo off to the right (not completely shown). Then we thought that maybe because it is more balanced up top with some of the revisions I asked for, that it looks better dead center. I'm going to let you tell me what you think looks best there.

4. One question...is this standard white paper you are showing or is it an off white, sort of gray? Again, whatever you think is best.

5. I have a call into the ABO. I DO have an old template on something that looks like acetate paper. Will that fly? Or would you prefer a computer file?

6. We wtill have to add the "members, AAO" art somewhere. Again, I could care less about it, but it is one of those things that everyone has. It can be towards the bottom somewhere; wherever you think looks best.

[OffbeatDesign]

I just got an ABO logo in EPS format from them.

Jeff

[OffbeatDesign]

The AAO art is in the bottom left corner. Did you not see it before?

[OffbeatDesign]

Here are two options. I think that the gold on the degrees will be fine.

[hubble1216]

The AAO art is in the bottom left corner. Did you not see it before?


duh!!!:)

[OffbeatDesign]

Well you didn't want it too big!

[hubble1216]

Jeff:

What do you think...I'm leaning towards the centered muted logo. What's your op?

I think the "orthodontics" doesn't look good under the logo; I was hoping to see it under my name (the "corporate" name).

It's hard to see because it is showing up small on my laptop, but the AAO logo in the corner should read "Members" instead of member. Again, I can't quite see it clearly so maybe you have it right.

Lastly, you didn't mention if it was white paper or grayish. It hardly matters...I was just curious.

Thanks,

Hugh


PS did you receive my old letterhead??

[OffbeatDesign]

Here's a PDF, so you can zoom in on everything. I would probably go with the logo on the right side just to add some interest.

I would print on white paper. Process color comes out best that way. If you print on gray, the colors get dull. I can tone the paper if you wanted to make it a very light green color, but personally, I prefer white.

Got the samples. Once we finalize the letterhead I'll move onto the other pieces. Did you get the package I sent?

Jeff

[hubble1216]

Hi Jeff:

It's looking really good, but I'm still not sure about the "orthodontics" hanging below the corporate name. Would a little line beneath the name and then the word orthodontics look ok? Or too much?

White paper sounds good. I will get your package tomorrow. We were at the Macungie office today.

Also, the website is not ready yet; don't even know what the web address will be. Where do you think we should put the future address on the letterhead?

Since you received my stuff, do you have the capability to do the referral cards and the statements as well??

Thanks, Hugh

[OffbeatDesign]

I'm not sure about the "orthodontics" line either. I'm not sure how necessary it is. Someone getting a letter from you would most likely know what you do, correct? I think that the line would be too much. I kind of liked it on the bottom left, out of the way, but still there.

As far as the web address, I would register the domain name you want (hefortho.com or similar), then print it on the letterhead and business cards. You can always put a parking page on the website, to let people know it's not up yet. You can also setup your domain e-mails that way, even if the website is not up yet. That way, you're not reprinting once things are up and running.

I can set the other pieces up. The initial project was for the logo and stationery system. How do you want to go about treating the other pieces? For the statement, I'm assuming that you normally supply the printing company with an imprint of a certain dimension, correct? You're still using the same system, so the fields won't change.

Jeff

[hubble1216]

Hi Jeff:

As far as the other pieces go, let's initially stick with the biz card, letterhead, envelopes and referral cards (they are the ones with the map on it). We use another company for the bills who are familiar with the software system we have. I was hoping to use the same hunter green shade on those statements and maybe the new one-color logo at the top where our names are located. If you want to give me an estimate on setup and printing, I would be happy to take a look. Let me know what your design/printing fees would be for the statements when you get a chance.

You are right about the Orthodontics blurb. Maybe we should keep it at the bottom of the page where you originally had it.

As for the web page, I haven't even registered a domain name yet!! Let me see about that today. Where would you included that on the page?

Thanks, Hugh

[hubble1216]

Hi Jeff..just received your materials. They are all very nice. As for the biz cards, you included two paper types...a glossy tyoe and more of a heavier stock, traditional type (similar to what we currently use). What is the cost differential. I'm leaning towards the heavier-stock (non glossy); is that cheaper or more expensive??

I like your stationary/envelopes!! Is that similar to the paper you would use for mine (cost-wise)?

Finally, for the referral cards, I think your little greeting card would work well. I think they are similar in size. Of course, we would need the info printed on the inside and the map on the back page (see our card).

Ok, that's about it! I know I said a lot. We'll get through this!

Hugh

[hubble1216]

Hi Jeff:

My treatment coordinator just measured your greeting card and, unfortunately, it is a little too large to place (folded) into a business envelope. Will you be able to create a referral card on the same size card as our current referral card?

Sorry about all of the emails. I'm trying to get this expensed before the years end!

Hugh

[OffbeatDesign]

Hugh,

Glad you liked the samples. I can print the cards smaller, that was just to show you some process printing samples. We can do any of the pieces glossy or matte. Matte is more expensive. Let me know some basic quantities and I can get you price comparisons.

Attached are two layouts for the business card. Let me know what you think.

I'm also attached the letterhead with the web address and the "Practice limited..." line back in.

Do you have, or can you see if your old printer has, the maps in digital format? Otherwise we'll have to recreate. It wouldn't be too expensive, but it would be easier if they had the files.

Thanks.

Jeff

[hubble1216]

Jeff:

Bottom biz card is my favorite. One change: you can take away the comma after our names (before the degrees). Then, I think we'll be all set.

I think we are all set for the stationary...let me make sure that hefortho.com is still available before we finalize. I don't even know how to check on that !!!!

I was leaning towards the matte finish for the biz card (go figure, I always pick the most expensive). What is the price difference?

[OffbeatDesign]

Go to register.com or godaddy.com to check and register the domain. hefortho was merely a suggestion if you had any other ideas...

[hubble1216]

Jeff:

Thanks for the info. Do you have that information on printing costs for the matte. Also, you'll have to let me know your setup/design fees for the referral cards, etc.

Thanks, Hugh

[OffbeatDesign]

Sent in message board. Thanks.

[hubble1216]

Jeff:

I sent you the PDfs to your email. Thanks...

[OffbeatDesign]

Proof of referral card. I darkened up the light yellow.

[hubble1216]

Jeff:

Thanks for the referral card design. I think I like the PC name on top with our individual names below. Also, I'd like to include the website ame on these cards as well. It looks like we are settling in with frielortho.com.


Hugh

PS I haven't received the files yet...did you "brighten" the gold color on the letterhead/biz card, too? Website at bottom?

[OffbeatDesign]

Revised referral card. I was waiting for the website to adjust the other pieces. Should have them shortly.

[OffbeatDesign]

stationery

[hubble1216]

Hi Jeff:

We're getting there:

for biz card...aok! looks good.

for letterhead...Is it possible to make the font 1 size bigger for the degree/ABO up in the right corner...I still think they are a little small and aren't that obvious. The same goes for the AAO logo (bottom right corner) and definitely the website in bottom right corner. As for the website, I actually like it a little better in white (like the biz card...shows up nicer).

for ther referral card: Looks really good...just not sure how "big"/obvious the degrees are again. I love the back page with the logo/website...pretty groovy:) One othe thing: you have a line after "FOR AN ORTHODONTIC EVALUATION"...that line isn't necesssary. Refer to the card I sent you.

I look forward to the revisions...simple stuff for the most part.

Take care,

Hugh

[OffbeatDesign]

Almost there!

[hubble1216]

Jeff:

referral card is good. For the letterhead, did u make those degrees in upper right bigger? They look the same to me, but then again, I don't know.

Also, do you have the "elongated" ABO diplomate file on you (like on our current business card)..t might look less jumbled under John's name. Let me know.

Hugh

[OffbeatDesign]

The degrees were bigger on the last round. Here's the revised letterhead with the horizontal logo.

[hubble1216]

Hi Jeff:

Don't know if I like the horizontal as much. Let's go back to the original. One question: because it has so much detail, it won't get mish-mashed during printing (will the contrast be ok??).

Also, for the website...should we put the standard "www." before frielortho or is that understood?
Thanks,

Hugh

[OffbeatDesign]

Should be okay with the logo. You won't be able to read it from across the room, but it will be legible.

The www is understood. Usually looks cleaner without.

Have you registered the name?

Jeff

[hubble1216]

jeff:

good job. Not to be nit-picky but....(if i'm getting 2000 pieces of these!!):

On the "avenue" word at bottom...looks like an extra space by the "v".

Did you brighten the gold everywhere (biz card/letterhead/etc)?

Hugh

PS we'll have to talk about the folder design as well. We're looking at having about 7-8 pieces of paper (cut at different levels) in it..literature, etc. Also, I had mentioned about making a "greeting card" with just the logo on he front (so I can send "thank you's to people..it would need to be about the same size as a thank you card)...let me know what the cost of printing those, too. I think it would be just as simple as placing my name and the log (or just the logo) on front; blank inside.

PPS When the files are sent, will you be able to provide a seperate pdf of just the logo? Thanks!

[OffbeatDesign]

No extra space. Sometimes PDFs show funny on the screen.

Gold is changed everywhere.

You'll get tons of files from me shortly. If you're missing anything, let me know.

Let's wrap this up and then move onto anything else you need. Thanks.

Jeff

[hubble1216]

sounds good!

Let me run the files by my front desk, and then I'll sign off on them.

Do I call you for the other work?

Hugh

[OffbeatDesign]

Did I never show you envelopes?

[hubble1216]

Jeff:

No, this is my first look. I think they look terrific. However, I think we need to show my partner's name out on the envelope, too (he did that for me. So why don't we just put two names: mine on top (w/PC, etc) and John's underneath. Place them both next to the logo (like you have shown).

Thanks!

Hugh

[OffbeatDesign]

like this?

[hubble1216]

Perfect...let's finish this up. Our office needs paper ASAP!!!!!

What is the turnaround tme for receiving the stationary?

Hugh

[OffbeatDesign]

Files sent via PMB

[OffbeatDesign]

Let me know if this works.

[hubble1216]

hi jeff...thanks.

The one-color looks good. Send me that one. Do you have a similar logo (only) in color, too?

The ad I'm running is actually in process color.

Thanks, Hugh

[OffbeatDesign]

Hugh,

Here's the full color logo only. You can use these files, they're high res PDFs.

Jeff

[hubble1216]

Abby:

All items have been received as promised. Thanks! You can move to archives.

Hugh

[BlueCherryGraphics]

This project has been moved to Logo Project Archives.