[ProjectComplete]Logo for Web Solutions/Consulting Company $250 - 11/30/06

[crogle]

Admin code added by Abby - 5SJ70008YG341554E

Design Outpost Creative Brief Worksheet<br>
<STRONG><U>Project Summary:</U>
<br>
</STRONG>
<br>
<STRONG>What text should be included in the main part of the logo?<br>
</STRONG><blockquote>Use just the company name in the logo. We have been putting
“web” in lower case and “PAW” in upper case, but we are open to other
suggestions!<br>
<br>
webPAW</blockquote><STRONG>What type of product or service do you offer?<br>
</STRONG><blockquote>Company provides web-based solutions and technical consulting
services.</blockquote><STRONG>How long have you been in business?<br>
</STRONG><blockquote>3 years</blockquote>W<STRONG>hat do you hope to accomplish
with your new identity?</STRONG>
<br>
<blockquote>This new identity will be used on company website, printed materials
and affiliate websites. The identity needs to be unique and recognizable. It
should convey fun-loving professionalism.</blockquote><STRONG>What are your
long term goals?</STRONG>
<br>
<blockquote>Long term goals are to build long-term business relationships with
clients.</blockquote><STRONG>When is the deadline for final entries before
choosing a designer?</STRONG>
<br>
<blockquote>11/30/2006</blockquote><STRONG><U>Audience Profile:</U>
<br>
</STRONG>
<br>
<STRONG>Please describe your existing audience<br>
</STRONG><blockquote>The existing audience is a stable group of companies that have
had long-term relationships with our company.</blockquote><STRONG>Who would you
like to add to your audience?<br>
</STRONG><blockquote>We want to build up our client base.</blockquote>
<br>
<STRONG><U>Perception/Tone/Guidelines:</U></STRONG>
<br>
<br>
<STRONG>What type of logo would you like?<br>
</STRONG><blockquote>The logo should have the company name and some new icon or
design that exhibits fun-loving professionalism. It should be eye catching and
rememberable. The logo should be resizable for use on company website, print
materials (business cards) and affiliate websites. We need to have a color and
b&amp;w version. The logos should look good on a white background and a dark
(black) background.</blockquote>D<STRONG>o you have any colors in mind for your
logo? (if so, why?)</STRONG>
<br>
<blockquote>Incorporate orange (#ff6600) and purple (#4d1979) into the design.</blockquote>
<STRONG>Do you have any specific images or icons in mind that you would definitely
like to see incorporated into your logo?<br>
</STRONG><blockquote>None</blockquote>
<br>
<STRONG><U>Communication Strategy:</U>
<br>
</STRONG>
<br>
<STRONG>What attributes would you like your logo to reflect about your business?<br>
</STRONG><blockquote>The logo should exhibit fun-loving
professionalism…professional, trustworthy, reliability, integrity and enjoyable
experience.</blockquote><STRONG>What is your tagline or slogan?<br>
</STRONG><blockquote>The slogan does not need to be incorporated into the logo –
“Building better results!”</blockquote><STRONG>What is the overall message you
are trying to convey to your target audience?<br>
</STRONG><blockquote>The logo should exhibit fun-loving
professionalism…professional, trustworthy, reliability, integrity and enjoyable
experience.</blockquote><STRONG>Where will your new logo be used?<br>
</STRONG><blockquote>The logo will be used on the company website, print materials
(business cards, etc.) and affiliate web sites.</blockquote>
<br>
<STRONG><U>Competitive Positioning:</U></STRONG>
<br>
<br>
<STRONG>Who are your competitors and what do you think about their logos?</STRONG>
<br>
<blockquote>None provided</blockquote><STRONG>List competitive URLs if possible<br>
</STRONG><blockquote>None provided</blockquote><STRONG>What sets you apart from
your competitors?</STRONG>
<br>
<blockquote>The importance of building professional relationships sets us apart
from the competition.</blockquote>
<br>
<STRONG><U>Targeted Message:</U></STRONG>
<br>
<br>
<STRONG>State a single-minded word or phrase that will appropriately describe your
company:<br>
</STRONG><blockquote>Fun-Loving Professionalism</blockquote>

[Asparagus Productions]

I'll have something for you soon.

[bogglins]

:)

[crogle]

We wanted to stay away from using a paw in the logo so that we can stay flexible in the use of the logo. We may want to include a paw or similar element on the website design.

[graphxguy]

One from me. Maybe a paw, maybe not....

Looking forward to your comments and suggestions.

Thanks.

[crogle]

We like the option of using the paw or not in this concept. Would you make a modification to the paw? Use only 4 purple circles instead of 5 circles. Try removing the left-most purple circle and adjusting the design accordingly. Thanks!

[graphxguy]

Per your request....

Thanks.

[crogle]

Thanks for the update. Could you rotate the three right-most purple circles to the right and the right-most circle up a little? It just looks a little off balance.

[graphxguy]

:confused: Sorry, I think I need a little better explanation. I followed your instruction but it looks way bad.

Thanks.

[Senter]

Ill have something for this tonight!

[crogle]

Graphxguy,

Try moving the purple circle that is located in the 4 o'clock position (the smallest purple circle) to be in the 3 o'clock position. This will more evenly space out the purple circles. Now, rotate the whole paw clockwise a little. The paw may have to be moved around above the text part of the logo; use your creative judgement. Make better sense?

[crogle]

Graphxguy,

I have been reminded that we don't want a paw on the logo. We like your submission without the paw. Our final decision will be 12/1. Thanks for your submission!

[Blesseville]

Mirror image(-like) outline using three elements.

[Blesseville]

:)

[pracus]

:)

[crogle]

Wow, the submissions so far are impressive!!!

Medigraph, You submission is not showing up in the forum. Would you resubmit them?

Thanks everyone!!!!!!!!!!!!!

[graphxguy]

My initial entry with color.

Thanks.

[freetime]

Here's a look!

[carlos(esparza)]

:)

<img src="http://carlos.errorproductions.com/outpost/webpaw.png">

[Taldo]

:)

[freetime]

Here's one with an icon

[Senter]

http://www.senterbrands.com/designout/WebPaw1.gif

[Senter]

http://www.senterbrands.com/designout/WebPaw2.gif

[Senter]

http://www.senterbrands.com/designout/WebPaw3.gif

[crogle]

THANKS EVERYONE!!!!! SUPER IDEAS!!!!!

I had hoped to get our review group together today to make a final decision, but that isn't going to work today. I will have a response by Monday at the latest.

[freetime]

One last look!

[crogle]

Wow, you all did great work!!! The review participants were divided on several of the submissions, but we finally decided on the submission by Senter in message #23. We would like to move to the next step to the revisions forum.

[Senter]

Thanks for selecting my design. If you do not require any further changes I will prepare the final logo files for you! Just let me know!

[crogle]

There are a few minor tweeks... (I thought I needed to wait until this project was moved to the Revisions forum.)

[Senter]

No im ready for them. Just let me know what they are and Ill get them done for you.

[Senter]

I sent you a private message about this. We can communicate though those to get the changes done. You can check those at this link

http://www.designoutpost.com/forums/private.php?

[crogle]

We wanted to see some options on the smallest colored circles. They look fuzzy on the reduced size version. Your thoughts?

...and finally, what file format will you be providing? Adobe?

[Senter]

Final logos have been prepared and sent to your email. Craig can you please confirm that you have recieved them in the forum by posting a message here. Thanks again for choosing my design and Design Outpost.

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please post a message after you have downloaded your files. Thank you

[crogle]

This project has been completed. Senter has delivered all files.