[Project Complete] Due Dec 12th - Waterpolo and Swimsuit - $500

[e2solutions]

(Admin code added by Palmer - 2FL00222BP773551V)

Company Details

Name of Company
S & R Sport

Company Tag Line or slogan:
We do not use a tag line other than on banners and print ads, but we would be open to any new ideas.
- #1 Aquatics Dealer in the U.S.
- Your One-Stop Water Polo Shop

Do you have a company logo?
See srsport.com S & R Sport diamond logo.

Do you have a corporate visual identity (a customized (non stock) logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
- For our business cards, stationary, catalog pages and web page, we typically use the diamond logo and blue water backgrounds. We want to stay within our brand, but are looking for new ideas as well.

What is the nature of your business? Briefly describe your products or services:
- S & R Sport is the largest U.S. distributor of nearly every water polo brand name item. We are also among the top team dealers in competitive swimming sales.

List the things that make your company/product unique.
- We are a family owned and operated business whose customer service exceeds industry standards and our two owners have a combined 60+ years of experience in competitive aquatics.

Who is your target market? Who are you hoping to reach with your site?

- Our traditional target market has been “Single purchase agent” entities in the competitive and recreational aquatics markets:
-High school, university, YMCA, JCC, park & rec. and aquatics facilities.
-United States Swimming club teams
-United States Water Polo club teams

We reach these customers mostly through our catalog, referrals, industry magazines, and sponsorships. Our web market is probably different, but we would like to attract:
-International customers with high volume orders
-Individual aquatic enthusiasts
-Individual international customers

What advantages do you expect this project to bring you?

- Competitive advantage for operations and marketing.
- More efficient communication with new customers, potential customers, customers with current orders, and old customers.

Website Details

Do you have an existing website? If so, what is the URL?

- www.srsport.com

Please list at least 3 URLs (web addresses) of high quality sites that you like the look of. Please consider layout, colors, navigation, graphics, and typography.

- www.swimoutlet.com
- www.victoriassecret.com
- www.target.com
- www.potterybarn.com


What colors or color schemes would you like?

We are okay with our current “blue water” background, but we are very willing to explore suggestions.

List any color that must be used or must be avoided specific for this web site:

- None

List the Navigation links for your Site:
-By Brand
-By Department
-New Products
-Bestsellers
-Specials

What is the single most desired action for a visitor to take while at your website?

-Make a purchase.

Would you like Flash elements? What are the Flash elements that you want in your website? Please describe them.

Open to suggestions as long as the flash does not reduce the speed or navigability of the site.

What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, neutral, gothic, spiritual, artsy, fun, flashy, etc.)

- Credible, secure, knowledgeable. We want people to respect us as a site they can trust in this industry.
- Clean, classy.
- If you are looking for something related to swimming or water polo, you’ll find it here.

Please provide the addresses of competitors' sites, if possible:

- www.swimoutlet.com
- www.kastawayswimwear.com
- www.kiefer.com
- www.swim2000.com

Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
We have use of the entire aquatics libraries from all of our vendors including Speedo, Tyr, Nike Swim, Mikasa, Dolfin, Finis, etc. so feel free to take inspiration from our manufacturers. We like using images of swimmers – active shots, shots where people are happy or having fun. Here are some examples of images we like – evoking themes we also like.
- http://www.srsport.com/popup_image.php/pID/1244
- http://www.srsport.com/popup_image.php/pID/1254
- http://www.srsport.com/popup_image.php/pID/1248
- http://www.srsport.com/popup_image.php/pID/1698
- http://www.srsport.com/popup_image.php/pID/2044

Deadlines and Deliverables


This project is due no later than 12/12/06.

What is required breakdown of the files you require our designers to supply you with on finalization of your project?

The development firm working on our site will need Adobe Photoshop PSDs with layers preserved. All fonts that are used as part of the design will need to be provided as part of the final work if not standard TTF. We will be looking for a PSD for our home page, a category page, and an individual product page as part of the template.

[Fabian]

Hi,I'll be post mine in a day or two:)

[Fabian]

Hope you like it.

[Elena]

Hello, here's my entry.

It's a rough draft, so any requests for revisions are welcome! :)

Thanks,
Elena.

[e2solutions]

Feedback for you both - these are great starts. We'd like to see some of the following:

Can you incorporate Gift Certificates in one of the menus.

Tighter navigation that would remain consistent across the site. The "banner" space at the top needs to be a bit smaller on either design and we're not sure about the guy superimposed in Elena's navigation/header. Don't feel like you need to use the same sort of imagery they have on the current site. We want a COMPLETE overhaul of the existing design.

Can you both bring in some of the security seals you see all over the web - Verisign/HackerSafe/Credit card logos at the bottom of the page and the like? We want to make the buyer feel very secure.

We'd like a navigational bar incorporated with the following Elements:
Shop By: By Brand. By Department. Men. Women. Youth. Specials, Clearance. New Products

We just want to underscore again that we like the layout of swimoutlet.com in terms of navigation and the way they have highlighted categories in the center. We're not married to that but would like to see other interpretations of that concept. They have a really sleek look with a consistent color scheme and look and feel while ours is currently a little bit "all over the place." We want to leave that behind, so please don't look to our site for too much inspiration as to what we want in the new site!

[Elena]

I was working on another version while waiting for your feedback on first one... Here it is... ;)

And I'm also working on changes you requested for first version.

I can incorporate icons for categories if you wish.

BTW, please let me know which of these two you like more :)

Thanks,
Elena.

[Fabian]

Hey,here's my revised version.Hope you like it :)

[Aliska]

Hello
Idea from me.

[Severner]

Hey,

I am working on something for this project and will have it up tonight.


Warm regards,

Sev (:

[Severner]

Hey there,

I thought a nice option might be for the content header to act as a hub, using the above tabs would just flick through the option selected.

I will be making some icons for the department boxes.

Let me know what you think.


Thank you.

Warm regards,

Sev (:

[e2solutions]

Sev, We love your design but can you incorporate the following:

* Can you offer some additional top banner options? Perhaps one without the images and can you do something with an outline of the logo and drawing the same line through the top nav?
* Can we change the font color of clearance/new products/specials to differentiate them slightly?
* Can we get rid of best selling products perhaps create a seasonal rotation of "something"?
* Can you add help topics to footer & Security graphics & affiliations (see logos at base of: http://www.kiefer.com/)
* Can we change Best Selling Products in the top nav to Gift Certificates & add Help as an option
* We'd also like to bring that bar "out" a bit - make it more visible - its disappearing a bit
* Can we incorporate a "sign up for our newsletter" on home page
* No product highlight - some sort of clean image or "Specials" banner - although we like the waterpolo ball, we want people to see immediately that we serve swimming, waterpolo and lifeguards so we could use some creative vision here...

Hope this helps - we really like the design and look forward to your changes according to this feedback.

Thanks,
e2

[Severner]

Hey,

Wonderful feedback, I will get on it.


Thank you.

Warm regards,

Sev (:

[Severner]

Here it is, hope it's heading in the right direction :)



Let me know what you think.


Warm regards,

Sev (:

[Elena]

And here's my first version corrected.

Elena.

[e2solutions]

Sev, you are our current frontrunner so we’d like to see one more version and we’ll probably be ready to proceed. We’d actually like to bring back some elements of your first design and we want you to know that we should be primarily designing for 1024x768 so we have a bit more room.

Starting from the top:

We would like one single faded image in the background of the “banner” if you will. We would like it thinner/shorter than it is now, and the logo should come down a bit in size as well. We’d like the shadow to come back and we like the orange and red line extending through the navigation, but we’d like the color to mimic the tangerine and faded red of the rest of the design rather than the brighter red and orange of the logo. (We’re not sure if this will clash – but we like the idea). We’d also like to incorporate the slogan: “Your One-Stop Shop for Swimming, Water Polo & Lifeguard!” but this does not need to be “in” the banner itself.

We would like to see My Account, Contact US and Help in the top top right of the page, a search option with box just above that with the phone number immediately above it (just use a dummy 800 # for now). This means we eliminate the small nav below the main tabs.

We would like to see a right column incorporated into the site which can hold the shopping cart with a few items listed, - then below list gift certificates in a block ad, and some onsite advertising – blocky ads for Speedo Clearance or Lifeguard Specials – stuff like that.

In the top Navigation itself, we’d like the whole row preceded by Shop By: at the beginning. We’d like to see the same font and style used across the board, but we would like the text of Specials, Clearance and New Products to be in the tangerine color rather than in blue. We’d also like to see some shading or color usage to make the tabs “pop” a little more. We’d also like to see the color and font etc. mimicked in the left column navigation to make the top and left more cohesive as “navigation” while the center will remain lighter and will change as you move through the site.

We like the original design layout in terms of what you did immediately below the navigation, but with 3 blocks instead of 2. In place of the block where you originally did the product highlight, we’d like to see the newsletter sign up and “See our latest Ad” link. In the middle, in the box where you originally had “Best Selling Products” we would like to see “Best Selling Brands” and you can incorporate Speedo, Nike, Tyr, Mikasa and Antiwave. On the right we would like a box for “Information Exchange” including stuff like Coach’s Corner, Buyer’s Guide, Links, etc.). We like the size and layout of those “blocks” though, so let’s re-incorporate that feeling.

Below this in the Shop by Department, we’d like to see the following: Top Left should be Swimsuits with Water Polo in the top right position. Lifeguard should be below Water Polo and Custom Team Stuff should be below Swim Suits. We’d like to see small logos in each department so the customer gets a quick visual sense of which department they want to click on.

At the bottom of the site we’d like to see Contact Us, Shipping Information, My Account, Track Your Order, Shop By Brand, Shop By Department, Help

[Severner]

Hey,

Fantastic feedback, I will get on with the changes.


Thank you.

Warm regards,

Sev (:

[Severner]

Just to let you know, my revised entry will be up tonight.


Thanks very much,

Sev (:

[e2solutions]

Sev, any progress? We are excited to see the design!

[Severner]

Hey,

Sorry about that, been a very hectic week (been a little under the weather).

I have been working on it and will have it up for you tonight.


Thank you.

Warm regards,

Sev (:

[Severner]

Hey,

Here it is;

I am still working on the icons.


Thanks very much,

Sev (:

[e2solutions]

Everyone, thank you for your designs. Sev is the winner of the thread. Please move this to thread to revisions so we can move forward.

[Severner]

Hey Blair,

Fantastic, here is what I had in mind for the category page

Let me know what you think;

[e2solutions]

Hi Sev, Feedback from the client on some minor tweaks to the homepage.

We would like one single faded image in the background of the “banner” if you will.

* Image is only on the very right. Doesn’t have to be demonstrative, but is almost hidden as it is now. See note below about top banner.

We would like it thinner/shorter than it is now, and the logo should come down a bit in size as well. We’d like the shadow to come back and we like the orange and red line extending through the navigation, but we’d like the color to mimic the tangerine and faded red of the rest of the design rather than the brighter red and orange of the logo. (We’re not sure if this will clash – but we like the idea).

Good, except the original color we were calling tangerine has morphed into orange. No need to change the original color on “Shop by Department” area…or the other areas that are now orange. We liked the original color!!

We’d also like to incorporate the slogan: “Your One-Stop Shop for Swimming, Water Polo & Lifeguard!”
* This should be at the top where #1 aquatics dealer currently is. Let’s take the swim/polo/lifeguard montage of pics (will probably change the exact pics in the end) behind the “Your one stop shop….” and try it in the top banner. As an aside, need to move that from above the “Shop by Department” area so we can get more of those departments above the fold.

We would like to see the Search, My Account, Checkout, Contact US and Help in the top top right of the page, with the phone number immediately above it (just use a dummy 800 # for now). This means we eliminate the small nav below the main tabs.

* This one is done…minor change...call us any time “at” not “on”.

We would like to see a right column incorporated into the site which can hold the shopping cart with a few items listed

* Done…but can you make it shopping “cart” instead of shopping “basket”
* Gift certificates in a block ad is missing

We’d like to see the same font and style used across the board, but we would like the text of Specials, Clearance and New Products to be in the tangerine color rather than in blue.

* Not done…changed the color of the whole tab instead. Can you just make the words in the tangerine color?

We like the original design layout in terms of what you did immediately below the navigation, but with 3 blocks instead of 2. In place of the block where you originally did the product highlight, we’d like to see the newsletter sign up and “See our latest Ad” link.

* This is missing the “See our latest ad” link is in the newsletter sign-up box.

Below this in the Shop by Department, we’d like to see the following: Top Left should be Swimsuits with Water Polo in the top right position. Lifeguard should be below Water Polo and Custom Team Stuff should be below Swim Suits. We’d like to see small logos in each department so the customer gets a quick visual sense of which department they want to click on.

*Still waiting on the logos!

[Severner]

Hey,

I will get on these changes and should have them for you tomorrow.


Thanks very much,

Sev (:

[Severner]

I thought it would be a good idea to start working on the icons, to see what you think.

Here are three so far;

[e2solutions]

Feedback from the client on the logos:
* the suit should be a competitive one-piece. it is shown as a sting bikini which we don't sell.
* lifeguard would be good as a lifeguard cross.
* the swim accessories would be good to remove the snorkel and ad a swim paddle.

Also - Sev, it would be helpful if we could coordinate an online chat between you, my business partner and I to discuss the mechanics of their navigation and how that is actually fleshing out and what we'll need.

Thanks,
Blair
e2

[Severner]

Here are the changes I have been working on;

[e2solutions]

Hi Sev,

Top priorities now are logos for each category on the home page. We can give you a list of images we think would work, but we need that ASAP.

Then we need a product page also ASAP - feel free to take inspiration from SwimOutlet.com although we want to keep the right column navigation at that level.

Let me know if you have any questions - we're going to need these changes pretty quick or we'll be in hot water!

Thanks,
Blair

[Severner]

Hey Blair,

I will jump on it tomorrow, a list would be perfect.


Thanks very much,

Sev (:

[e2solutions]

Swim Caps & Goggles: Swim cap icon
Closout Bin: Sale icon
Custom Team: Sweatshirt graphic.
Sports Apparel: Warm up pants
Swim Equipment: Flippers/Kickboard - like what you have for swim accessories but no snorkel
Timing & Scoring: Stop watch icon
Water Polo: Water Polo Ball
Bags: Bag icon/graphic
Swim Suits: Tank suit graphic.
Dolfin Uglies: Tank suit graphic but with a pattern

We like the style of: http://www.swimoutlet.com/ in terms of icons..

Thanks Sev!

Blair
e2

[Severner]

I am still working on the icons but here are some more;

Instead of a bin, I was thinking a box full of products (polo balls, swim suits etc)

[e2solutions]

Hi Sev, when you say "bin" you mean the sales area? I would love to see your take on that one - I was thinking of a stylized "Sales" in text or something as well but we're open to different ideas. I'll send a screen shot of these icons to the client and see how he likes them

Thanks!
Blair
e2

[e2solutions]

Sev,

Also can you upload the most recent .psd for the homepage?

Thanks,
Blair

[Severner]

Hey Blair,

I have private messaged you with the latest PSD for the homepage.

Do you like the icons so far?

I will get to work on the remaining icons and page and will have that to show tomorrow.

Hope you had a fantastic Christmas holiday.


Thank you.

Warm regards,

Sev (:

[e2solutions]

Icons are great so far - send more!

Thanks,
Blair

[Severner]

Here are some more;

I am still working on the water polo ball, it's proving hard, but I will get it done! :)

[e2solutions]

Hi Sev,

I think the only change is that he really wants the lifeguard cross instead of the round life preserver. Can we make that happen?

Thanks and keep working on the water polo ball!

:-)

[e2solutions]

Oh! and can you integrate them and post the design with the icons incorporated so I can get a feel for them in context?

Thanks,
Blair

[BlueCherryGraphics]

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