drjoemc
11-28-2006, 08:54 AM
Admin code added by Abby - 3T386277TS007621F
Logo Design Assessment
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Project Summary:
What text should be included in the main part of the logo? The big red letters. (see fax) They Have to be red and they have to be "chain" letters. "ProActive Family Chiropractic"
What type of product or service do you offer? Chiropractic Healthcare
How long have you been in business? 9 Years but this is a brand new location in a new town.
What do you hope to accomplish with your new identity? Attract lots of patients.
What are your long term goals? To have a practice which is so successful that others wish to model it.
When is the deadline for final entries before choosing a designer? December 1. Sorry but the signmakers need to get busy.
Audience Profile:
Please describe your existing audience This is a new business.
Who would you like to add to your audience? People of all ages. Preferably entire families coming for care together. People who are interested in health and wellness and in living in an optimal state of health. Active people.
Perception/Tone/Guidelines:
What type of logo would you like? This is mainly for my sign. What I have (see fax) is very "clip-arty" and generic. I want something that is contemporary and memorable. Something that says what I'm about. Of course, if it looks good then I will want it on everything (letterhead etc.).
Do you have any colors in mind for your logo? (if so, why?) The chain letters are required to be red by the landlord.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? I like the skier, weightlifter, cyclist and Karate guy that I put on there but I don't feel that they effectively protray family and/or wellness. Also, I don't want to alienate older individuals who might not do all of these things. If there was a way to incorporate an image of mountains into the background that would be good too.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Health, wellness, optimal living, being able to do all the things you like to do but better because your spine and nervous system are functioning better. Also, our practice specializes in correcting spines not just relieving symptoms.
What is your tagline or slogan? A Healthy Spine Means a Healthier You
What is the overall message you are trying to convey to your target audience? The health of your spine and nervous system is an essential component of one's overall wellness lifestyle. Nerve interference from a subluxated spine prevents a full expression of health and can contribute to health problems of all kinds.
Where will your new logo be used? Mainly on the sign but also on letterhead, business cards, shirts mailings etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Most chiropractic logos are fairly generic and have pictures of spines or the little health angel logo which is the chiropractic equivelent of the serpent and staf used by medicine. I want to be different and emphasize the nervous system and quality of life.
List competitive URLs if possible
What sets you apart from your competitors? lifetime family wellness care
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: We help you regain and maintain your health through having a spine that is strong, healthy, and well-aligned.
Logo Design Assessment
--------------------------------------------------------------------------------
Project Summary:
What text should be included in the main part of the logo? The big red letters. (see fax) They Have to be red and they have to be "chain" letters. "ProActive Family Chiropractic"
What type of product or service do you offer? Chiropractic Healthcare
How long have you been in business? 9 Years but this is a brand new location in a new town.
What do you hope to accomplish with your new identity? Attract lots of patients.
What are your long term goals? To have a practice which is so successful that others wish to model it.
When is the deadline for final entries before choosing a designer? December 1. Sorry but the signmakers need to get busy.
Audience Profile:
Please describe your existing audience This is a new business.
Who would you like to add to your audience? People of all ages. Preferably entire families coming for care together. People who are interested in health and wellness and in living in an optimal state of health. Active people.
Perception/Tone/Guidelines:
What type of logo would you like? This is mainly for my sign. What I have (see fax) is very "clip-arty" and generic. I want something that is contemporary and memorable. Something that says what I'm about. Of course, if it looks good then I will want it on everything (letterhead etc.).
Do you have any colors in mind for your logo? (if so, why?) The chain letters are required to be red by the landlord.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? I like the skier, weightlifter, cyclist and Karate guy that I put on there but I don't feel that they effectively protray family and/or wellness. Also, I don't want to alienate older individuals who might not do all of these things. If there was a way to incorporate an image of mountains into the background that would be good too.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Health, wellness, optimal living, being able to do all the things you like to do but better because your spine and nervous system are functioning better. Also, our practice specializes in correcting spines not just relieving symptoms.
What is your tagline or slogan? A Healthy Spine Means a Healthier You
What is the overall message you are trying to convey to your target audience? The health of your spine and nervous system is an essential component of one's overall wellness lifestyle. Nerve interference from a subluxated spine prevents a full expression of health and can contribute to health problems of all kinds.
Where will your new logo be used? Mainly on the sign but also on letterhead, business cards, shirts mailings etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? Most chiropractic logos are fairly generic and have pictures of spines or the little health angel logo which is the chiropractic equivelent of the serpent and staf used by medicine. I want to be different and emphasize the nervous system and quality of life.
List competitive URLs if possible
What sets you apart from your competitors? lifetime family wellness care
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: We help you regain and maintain your health through having a spine that is strong, healthy, and well-aligned.