[Project Complete] tradeup1031.com needs a logo - $200 award - deadline 12/22/2006

[slaybaugh]

Admin code added by Abby - 6LF946395H839245X

Project Summary:
What text should be included in the main part of the logo?
Trade Up 1031

What type of product or service do you offer?
1031 exchange consulting and commercial real estate research, indentification, and acquisition for high net worth private investors.

How long have you been in business?
in the business for 4 years. this is my first new company doing this on my own.

What do you hope to accomplish with your new identity?
make $$$$. seriously, I'd like to build up a brand in this niche business based on personalized customer service and reliability.

What are your long term goals?
to have my company's name on the tip of the tongue of the industry folks as a firm that's doing it right

When is the deadline for final entries before choosing a designer? 12/23/2006

Audience Profile:
Please describe your existing audience
most clients are very wealthy, own investment real estate, and are over 50 years old

Who would you like to add to your audience?
more of the same

Perception/Tone/Guidelines:
What type of logo would you like?
professional. fun, but not too much.

Do you have any colors in mind for your logo?
(if so, why?) i like navy blue, but am open to ideas

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a graphic play on the word "trade" or "up"

Communication Strategy:
What attributes would you like your logo to reflect about your business? that i help them own bigger & better than they ever dreamed of

What is your tagline or slogan? "Your source for quality triple net leased, sole owner, and tenant-in-common (TIC) replacement properties"

What is the overall message you are trying to convey to your target audience? That I will help them find just what they want and it will be so much easier to own and nicer than what they had before.

Where will your new logo be used?
http://tradeup1031.com, business cards/letterhead eventually

Competitive Positioning:
Who are your competitors and what do you think about their logos?

PropPoint (www.proppoint.com) - doesn't speak to me

1031 Investment Solutions (www.1031investsol.com) - i like this one, but no purple for me

Private Equity Group (www.privateequitygrp.com) - again, doesn't convey enough about what we do

1031 Exchange Alternatives (http://www.1031ea.com/)-
Probably the best logo of the bunch

What sets you apart from your competitors? i really listen to what my clients want/need and don't force-feed them propduct

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: responsive

[pracus]

:)

[slaybaugh]

thanks pracus. i think this is a really great first attempt. i like how you incorporated the trading up concept with increasing font sizes and also liked the windows that tie in commercial office buildings.

could you replace the red & blue with a combination of grey/silver and black text to look more city-like? also, let's see what the windows look like in yellow or a combination of white & yellow.

thanks,

josh

[pracus]

:)

[slaybaugh]

pracus: this one is definitely more to my tastes. can you show me a version where the individual letters are a solid color (the darker color used for the tops) and drop the outline from the text?

thanks!

-Josh

[pracus]

:)

[pracus]

. :)

[Asparagus Productions]

Various colours/fonts available on request. Feedback welcomed. :D

http://www.asparagusproductions.com/designoutpost/tradeup1031_001.jpg

[OffbeatDesign]

First concept from me. Please send over comments or suggestions. Thank you.

[OffbeatDesign]

Second concept. Arrow stylized to look like a building.

[OffbeatDesign]

Version 3. Simpler concept using the arrow.

[OffbeatDesign]

Version 4. Another building concept.

[slaybaugh]

offbeatdesign: i think your first concept is the best of the group. can you darken the "1031" text color? also, maybe a background color of darker shade of blue or in grey/silver?

thanks!

[OffbeatDesign]

Thanks for the feedback. Here's the first of two color variations. Please keep in mind that colors will vary by monitor.

[OffbeatDesign]

The second variation. This one uses two shades of gray/silver for a different effect.

[slaybaugh]

offbeatdesign: can you add windows into the building looking arrow in your second concept?

also, in your last post, i think the blue "trade up" text doesn't work well. how about a darker silver/grey than the "1031"?

thanks again for your efforts.

[OffbeatDesign]

Here's the revised version of message 15.

[OffbeatDesign]

Windows added to concept 2

[OffbeatDesign]

one with square windows

[Asparagus Productions]

Hi, I wanted to thank you for your post on my Trade Up 1031 logo thread. What do you think about putting an outline of a city skyline above the "Trade Up 1031" text instead of that grey arrow? I like your entry, but would like to see your text incorporated with some sort of play on commercial real estate. Any other ideas you have would be welcome. Thanks! -Josh
Hi Josh, all feedback must be made within the thread for all the designers to see... unfortunately, haha.

I'll get to work on the changes.

[OffbeatDesign]

Here are the revisions. Thanks.

[OffbeatDesign]

One more version.

[Blesseville]

http://www.blesseville.com/do/tu1.jpg

[Senter]

Ill have something soon.

[slaybaugh]

Medigraph- I like what you've done. Can you please show me darker color variation?

Other designers- I'm leaning toward a design with a logo image that is separate from the text. Text on the same line or directly underneath is preferrable.

Also, does anyone have any ideas to represent the concept of trading/exchanging?

[slaybaugh]

One more item to note:

If any of you are interested, I am taking bids on another related project for my website. You can see the details here (http://www.designoutpost.com/forums/showthread.php?t=11998) :)

[OffbeatDesign]

Thanks for the feedback. Any of my designs can be separated, is there one you want me to focus on?

[Senter]

http://www.senterbrands.com/designout/TradeUp1.gif

[Blesseville]

http://www.blesseville.com/do/tu2.jpg

[Blesseville]

http://www.blesseville.com/do/tu3.jpg

[slaybaugh]

Offbeatdesign-

I have a couple ideas for you to modify stuff you've shown me:

version #3- Can you box out a "T" and the "U" with the up arrow together?

version #9 - Can you box out that arrow w/windows and place in front or above the text?

Let me know. Thanks!

[Senter]

http://www.senterbrands.com/designout/TradeUp2.gif

[OffbeatDesign]

First revision on version 3

[OffbeatDesign]

Second option. More arrows added which also mimics rooflines

[OffbeatDesign]

14

[OffbeatDesign]

15

[OffbeatDesign]

Reversed out and to the left

[OffbeatDesign]

Reversed out and under

[bogglins]

:)

[slaybaugh]

Senter-

If you take your last design and make TU box bigger/longer, could you make the blue arrow(body of the "t") look more like a skyscraper? Maybe you could add some windows like the in some of the other designs...

Let me know. Thanks!

[Senter]

i can do this for you.

[Senter]

http://www.senterbrands.com/designout/TradeUp3.gif

[Unorthodox]

:)

[Unorthodox]

simple and to the point :)

[slaybaugh]

Bogglins-

thanks for your entry. i really like the logo. we'd need to work on the colors. i'm not sure the orange/blue scheme works with my new website templates (see links to them below). i haven't decided which i'll be using yet...

are you able to set the logo off to the left side of the text in some fashion?

Unorthodox-

i am focused now on having a recognizable logo that is separate from the name of the company. do you have any concepts for a logo to put along side or above the "Trade Up 1031" text?

If it helps the designers, you can see the 2 templates I bought to go with the new logo for the website...here (http://www.templatehelp.com/preset/pr_preview.php?pr_code=93nDnK8biLzso29GVwa6Ffy7QM5 05k&i=4036&tab=30)
and here (http://www.templatehelp.com/preset/pr_preview.php?i=12972&pr_code=93nDnK8biLzso29GVwa6Ffy7QM505k)

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/TradeUp1031_nhr.png

Thank you.

[eziey]

:)

[Unorthodox]

The icon represents both an arrow pointing upwards and a T. :)

[eziey]

v2

[slaybaugh]

FYI...the name of my company is "Trade Up 1031", not 1301.

Anyway, Medigraph's 3 designs and the entries from eziey are my favorites so far. I would be interested if anyone else had design concepts similar to these.

Thanks!

[slaybaugh]

Designers-

I am also taking bids via PM for a related website project until the logo contest is over.

Please, take a look if you get a chance. See thread here (http://www.designoutpost.com/forums/showthread.php?t=11998) ;)

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[slaybaugh]

BlueCherryGraphics-

You're last design looks too much like the NASD logo for me to use it...

see it here (http://www.nasd.com/EducationPrograms/OnlineLearning/Webcasts/groups/corp_comm/documents/web_asset/nasdw_002977.gif)

any other ideas?

[BlueCherryGraphics]

No problem; will submit another later tonight.

[Unorthodox]

:)

[Unorthodox]

T and U incorporated in building :)

[joshuamings]

Here is something from me.
Josh

http://www.joshuamingsdesign.com/designoutpost/tradeup/v1_0.png

[eziey]

:)

[eziey]

:d

[Fabian]

v1

[Paula23]

:)

[slaybaugh]

i've decided to go with Paul23's design as my winner.

Congrats. :D

I guess we'll make final revisions after the thread is moved.

Thanks for everyone's efforts on this. It was a hard decision!

-slaybaugh

[Paula23]

Hi,
Thanks for choosing my design :yes: This Project is now in the Revisions Forum.
Let me know what changes you would like and 'll get started on them.

Thanks Again,
Paula :)

[slaybaugh]

Hi Paula-

Sorry for the delay. I would like to see a color scheme you think would work with this (http://www.templatehelp.com/preset/pr_preview.php?i=12972&pr_code=93nDnK8biLzso29GVwa6Ffy7QM505k) template. Maybe something in red/silver/black? You tell me.

Otherwise, I think its pretty close to done already.

Thanks!

[Paula23]

Hi,
Here are a few options.
If you are going to use that globe I think some blue in the logo would compliment it.
Let me know if you would like to see any other color combinations.
Thanks, Paula :)

[slaybaugh]

Paula-

i think you're right about keeping blue in it. the first one still looks the best, but i don't like that aqua.

could you show version1 to me with a replacement for the aqua color in the logo...maybe a steely grey/blue or baby blue color?

[Paula23]

Here are a few more options.
I'll be happy to show you more :)

[slaybaugh]

can you show them without the fade in "trade up"?