[ProjectComplete]$225 Logo for Bus Company - Due Dec. 15th, 2006

[trilakes]

Admin code added by Abby - 2X412864L2486944B

CLIENT IS GETTING ANXIOUS TO GET THE WEBSITE UP SO I HAVE MOVED UP THE DEADLINE 3 DAYS. THE NEW DEADLINE IS TUESDAY DEC. 12TH. THANKS.

Hi Everyone. I am a web developer and am in need of a logo for a client. The logo will be used on the website and all marketing materials so I will need the final product in a few formats(for web and print). Once an entry has been added to the thread I will let you know I have seen it and will let me client give me feedback which I will then post. The deadline is Dec. 15th. Let me know of any questions.

Thanks,
Jeff


Project Summary:
What text should be included in the main part of the logo?
Central Texas Trails
Charter
Bus
Transportation

What type of product or service do you offer?
Charter Bus Services
Group Transportation
Airport Transfer Services
Rail Transfer Services

How long have you been in business?
The company was started in 1930
My ownership began November 2006

What do you hope to accomplish with your new identity?
Convey a new level of professionalism
A new day
An enhanced service
Customer service, comfort and safety


What are your long term goals?
Upgrade overall fleet
Expand markets
Employee training
Enhanced customer service
Develop tour packages & other special events
Customized


Audience Profile:
Please describe your existing audience
Colleges, Business, Public and Private Schools, Individuals
Churches, Conventions, Tourists, Tour Groups, Government
Sororities, Fraternities, Athletic Teams, Professional Sports teams
Civic Groups, Youth Groups, Mission Trips, Bank and other business Customer reward events
Private Shopping Trips, Airlines, Amtrak

Who would you like to add to your audience?
More of all of the above


Perception/Tone/Guidelines:
What type of logo would you like?
Text with graphic enhancement

Do you have any colors in mind for your logo? (if so, why?)
Any appropriate combination of red and blue


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
We want a professional, upscale, contemporary, clean appearance
Central Texas, Heart of Texas, Texas star a possibility
non-western, cowboy, rodeo
All of these are possibilities but none or imperatives, certainly don’t want to clutter it with too much

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, sophisticated, contemporary, clean

What is your tagline or slogan?
No history of one. We need one. Something related to “committed to customer safety, comfort and convenience”
What is the overall message you are trying to convey to your target audience?
Level of confidence in using our services

Where will your new logo be used?
Side and rear of buses
Letterhead
Business cards
Website
Faxes
emails


Competitive Positioning
Who are your competitors and what do you think about their logos?
Brazos Valley Travel
Arrow Trailways
Clarke Transportation
Coach USA
Dan Dipert Charters
Star

None of their logos are particularly impressive to me
All are graphic and font is the differentiating factor

List competitive URLs if possible
http://www.brazosvalleybus.com
http://www.arrowtrailways.com
http://www.dandipertcoaches.com
http://www.coachusa.com
http://www.starshuttle.com

What sets you apart from your competitors?
Number of coaches – all are larger except for Brazos Valley
Local to Waco except Brazos Valley also local

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
The best solution for group transportation needs

[Senter]

Im in on this one. Ill have something soon.

[OffbeatDesign]

First concept from me. The "C" around the state represents "Central" and movement. Please send over any comments or suggestions. Thank you.

[Fabian]

Goodmorning :)

[Senter]

http://www.senterbrands.com/designout/CTT1.gif

[splunking]

Here is my initial idea.

Thanks,
Cindy

[trilakes]

I have sent all of these(from: offbeatdesign, fabian, senter and splunking) to client , will you let you know their comments.
Thanks for your quick entries!

[trilakes]

http://www.senterbrands.com/designout/CTT1.gif

Senter, they really like your logo but have a few requests:
As for the color, the blue might be too dark of a gray. Let's make it a little more blue, still on the navy end. More of a true red, but a little deeper...we do want to be able to tell the colors from a distance, so...need the color to be brighter - Maybe:
RGB Red 35, Green 30, Blue 185 = blue
RGB Red 191, Green 5, Blue 14 = red
This does not have to be the exact color, but more of what the client wants.

[trilakes]

Goodmorning :)

Fabian:
They did not like the red star. Not the look they want. Please post any other ideas you have.

[trilakes]

First concept from me. The "C" around the state represents "Central" and movement. Please send over any comments or suggestions. Thank you.

OffbeatDesign:

They like your entry but they said "the text is too realistic versus artistic".

[trilakes]

Here is my initial idea.

Thanks,
Cindy

Splunking:
The client said: "not good for our purposes (sitting on the side of the bus). " They like the other entries that are longer and narrow versus tall and short. Could you try and rework it or try something different? Thanks

[djaka]

***

[BlueCherryGraphics]

v1

[OffbeatDesign]

Thanks for the feedback. Here's a revised entry with more stylized text. The text and logo could be used on their own if desired. I adjusted the colors to the ones your client suggested as well.

[OffbeatDesign]

Here's the text on its own.

[trilakes]

v1
BlueCherryGraphics:
I sent to client, thanks

[Senter]

2 color vinyl to save your clients thousands in outfitting the fleet in the new graphics and on printing costs.

http://www.senterbrands.com/designout/CTT2.gif

[Fabian]

Hope you like this one.

The forward motion of the star is to represent
going places :)

[djaka]

my submission,
any comments are appreciated
thank you
:)

[IDarwish]

;)

[trilakes]

Hope you like this one.

The forward motion of the star is to represent
going places :)

Fabian,
They like the rectangular layout better, more narrow and long. Can you rearrange this? thanks

[trilakes]

I have submitted all designs contained in messages 1 - 20 to the client. I will let you all know when I get feedback. Thanks!

[Fabian]

v3 :)

[trilakes]

2 color vinyl to save your clients thousands in outfitting the fleet in the new graphics and on printing costs.

http://www.senterbrands.com/designout/CTT2.gif

Senter, they still really like but can you make the blue a little deeper shade?

[trilakes]

v1

BlueCherryGraphics, The really like the star. Can you make the text longer and maybe proportionate to the size of the star? they really want the logo to be in a rectangular shape.
Thanks.

[Senter]

Senter, they still really like but can you make the blue a little deeper shade?

Sure can I will get to this later today for you.

[Senter]

Several to choose from.
http://www.senterbrands.com/designout/CTT3.gif

[djaka]

trails of texas..
any comments are appreciated
thank you
:)

[trilakes]

trails of texas..
any comments are appreciated
thank you
:)

djaka, thanks for your entry but I don't think that is the look they are going for. I don't have any specific feedback though, sorry.

[BlueCherryGraphics]

V2

[trilakes]

Client Is getting anxious to get the website up so I have MOVED UP THE DEADLINE 3 DAYS. THE NEW DEADLINE IS TUESDAY DEC. 12TH. Thanks.

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/CentralTexasTrails_nhr.png

Thank you.

[skyvee]

Hi! Here's one from me. Thanks! :)

[trilakes]

V2
BlueCherryGraphics, client really likes. A few small changes. Can the word "Trails" be in the cursive like in the first version of the logo? and can you add the tagline: "charter bus transportation"
Thanks

[BlueCherryGraphics]

V3

[trilakes]

My client has reviewed all entries and has chosen the entry from BlueCherryGraphics. Congrats! Please send me a PM to arrange for delivery of files.

Thanks to everyone for their entries.

Admin, please move to revisions forum. Thanks.

[BlueCherryGraphics]

Sent you a private message regarding the files. Will compile the kit later tonight.

[BlueCherryGraphics]

Hi,

Thank you for selecting my design.

Download instructions and detailed information on the included file formats have been sent to you via private message. You can access that message here:

http://www.designoutpost.com/forums/private.php?

Once you've downloaded the files, please post noting that fact in the thread which will notify the moderators that the project is ready to be archived.

If you have any questions, don't hesitate to contact me.

Thanks again,

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client please post a message after you have downloaded your files. Thank you

[trilakes]

Files have been downloaded.

Thanks!