[Project Complete] Logo "Tweak" Needed - Dec 22 - $125 <b>

[IndyKid]

Admin code added by Abby - 7KN140913B138581B

We have a logo (attached Photoshop file) that we like but it needs some "pop" to it. We work in the Radio Frequency Identification Market (RFID). To get an idea of the products/services you can look at www.RFIDSupplyChain.com. This is our sister site. We don't want a techy logo.

Our parent company is "BlueBean" (www.bluebeanrfid.com) and we want to keep that branding going in the attached logo.

What we need is for someone to provide a new logo with the same basic layout but with new fonts, shaddows and the coloring can be brightened/darkened to add that "pop" I mentioned.

We have another 10 webistes with similar names (RFIDPharma.com, RFIDFood.com,...) that will use different colors (the RFID part of the name will still be blue) for each site. We are focused currnetly on getting the logo right for this website "RFIDHealthcare.com".

[Senter]

If you could please go to the following link:
http://www.designoutpost.com/forums/showthread.php?t=7819
and fill out the information and copy paste it back into the thread it would help us tremendously in your design process.

Also what is the award amount for this contest?

[IndyKid]

Award is $125

Project Summary:
What text should be included in the main part of the logo?
RFIDHealthCare.com

What type of product or service do you offer?
Radio Frequency Identification Solutions

How long have you been in business?

What do you hope to accomplish with your new identity?
More ‘Pop” to the current logo

What are your long term goals?

When is the deadline for final entries before choosing a designer?
Dec 22

Audience Profile:
Please describe your existing audience
Senior level management

Who would you like to add to your audience?

Perception/Tone/Guidelines:
What type of logo would you like?
See attached

Do you have any colors in mind for your logo? (if so, why?)
The attached logo has be base colors we want but can be tweaked (darkened, shadows…). The font can also change

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
The BlueBean – see attached

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Goal is to keep branding the BlueBean for each new website (logo) created

What is your tagline or slogan?
RFID Solutions for Healthcare

What is the overall message you are trying to convey to your target audience?
This is the place to be for RFID solutions for Healtcare

Where will your new logo be used?
On a website and business cards

Competitive Positioning:
Who are your competitors and what do you think about their logos?

List competitive URLs if possible

What sets you apart from your competitors?
10-15 of these vertically focus websites (RFIDPharma.com, RFIDHealthcare.com, RFIDFood.com…

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
RFID Solutuions

[Senter]

Offbeat nope it is for print as well. We have to design in vector!

[OffbeatDesign]

If you want this logo for print work as well (business card as mentioned above) we will need a higher resolution image to work with. Do you have this available?

[Senter]

Offbeat we as designers will need to redraw the image in a vector format.

[IndyKid]

If you want this logo for print work as well (business card as mentioned above) we will need a higher resolution image to work with. Do you have this available?

I have the BlueBean in high res. Is that whta you need?

[OffbeatDesign]

That would be great. Can you also confirm if you want the bean to be used exactly as is, or if it should be redrawn in iconic form?

[OffbeatDesign]

I'm not 100% sure what you're looking for, but I'll start off with this approach. I don't think you're looking for anything drasticly different. If you are, please let me know.

[djaka]

Could you also post the high res blue bean please?
thank you
kind regards
:)

[IndyKid]

Attached BlueBean File

[IndyKid]

Looking for something more then "bold". This is too simple looking.

[OffbeatDesign]

A "tweak" would usually be a simple variation. Attached is another option. If this is not the kind of thing you're looking for, please post an example of what you are expecting. If it's a complete redesign, please let us know what direction to go in. Thanks.

[Senter]

Here is mine. Full vector image. Fully scaleable to any size.

http://www.senterbrands.com/designout/RFID1.gif

[djaka]

different approach.
any comments are appreciated.
thank you.
:)

[IndyKid]

A "tweak" would usually be a simple variation. Attached is another option. If this is not the kind of thing you're looking for, please post an example of what you are expecting. If it's a complete redesign, please let us know what direction to go in. Thanks.

---------------
Looking for more depth to the font. I like the bean in the front

[IndyKid]

I do not like the thick font. I do like the original two colors. Please provide variations on the depth and feel of the font used. This is not a redesign. Focus on the font and the look and feel of the text. We are looking for a logo that looks buisness professional and not too tecky.

[OffbeatDesign]

V3

[IndyKid]

Too much shadowing angle and does not have the "pop" we are looking for

[OffbeatDesign]

Can you please supply some examples of what you're looking for?

[BlueCherryGraphics]

V1 (bean is vector/scalable, not a photo)

[IndyKid]

Offbeat Design has been chosen for our designer.

[OffbeatDesign]

Thanks. Please let me know what version you want to go with and if you had any changes.

Jeff

[OffbeatDesign]

Changes as requested in PM. Let me know if this is what you had in mind. Thanks.

[IndyKid]

1. Let's go with the font with no shadowing like in Version 1. The shadowing makes the logo look blurry

2. Make the "C" lower care in Healthcare

3. Right justifiy "A BlueBean Company" on top of "RFIDHealthCare.com"

We are getting close...

[OffbeatDesign]

Here you go...

[IndyKid]

1. Please change the font & Size of "A BlueBean Company" to what was used at www.RFIDSupplyChain.com (http://www.RFIDSupplyChain.com)

2. "A BlueBean Company" gets noticed before the Tag Line. Please darken the Tag Line and lighten "A BlueBean Company"

[OffbeatDesign]

version 6

[IndyKid]

Looks good but I have one final question.

Why does the tag line "RFID Solutions for Healthcare" appear to be blurry? Is the font type?

[OffbeatDesign]

Not sure. Looks okay on my end. See if any of these are better.

[IndyKid]

We like the third logo (font) but could you fade the tag line a little so the eye does not lock onto the tag line first.

You might want to give me another four different fades to make it easier to evaluate.

Thanks

[OffbeatDesign]

4 options on the fade

[IndyKid]

We are done!

We like Logo #4.

Will you be sending me psd or an ai format? I am a first time user so how do we close this project out so I can get the file(s) and you get your payment?

[IndyKid]

One more question - is "RFIDHealthcare.com" part of the logo also faded? It might be my screen but #4 looks more faded then #1.

[OffbeatDesign]

The RFID is not faded. Must be a screen issue.

I'm sending you a link to the files in your message board. Once you receive, please post a note here that you have received them.

If you need anything else, please let me know.

Jeff

[OffbeatDesign]

Files sent

[OffbeatDesign]

Here's the bean

[IndyKid]

I see the image but not the attached file? Whats up?

[OffbeatDesign]

You should just be able to right click and download the image. If not, let me know and I can resend a link.

[IndyKid]

This project has been completed