DoneRite
12-11-2006, 07:12 PM
(Admin code added by Palmer - 7YF99737XW318654L)
Project Summary:
A logo for a collection of Bowling Party Supplies
What type of product or service do you offer?
We sell products to bowling centers throughout the US
How long have you been in business?
50+ years
What do you hope to accomplish with your new identity?
To freshen this identity
What are your long term goals?
To be a leader in this field. But I would have to retain all copyright rights for this logo.
When is the deadline for final entries before choosing a designer?
January 5, 2007
Audience Profile:
Please describe your existing audience
Kids 5-14 years old
Who would you like to add to your audience?
14 to 16 years old
Perception/Tone/Guidelines:
What type of logo would you like?
Something hip to this generation of kids
View some of our older images here
http://donerite.com/bdsamples.pdf
Do you have any colors in mind for your logo? (if so, why?)
No, something current and lasting. No but must stick to 4 spot colors. No process printing.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
none
What is the overall message you are trying to convey to your target audience?
It’s fun to bowl!
Where will your new logo be used?
On printed plates, cups, balloons and more
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I have to compile a list.
List competitive URLs if possible
I have to compile a list.
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
A fun fresh experience for the younger generations!
Project Summary:
A logo for a collection of Bowling Party Supplies
What type of product or service do you offer?
We sell products to bowling centers throughout the US
How long have you been in business?
50+ years
What do you hope to accomplish with your new identity?
To freshen this identity
What are your long term goals?
To be a leader in this field. But I would have to retain all copyright rights for this logo.
When is the deadline for final entries before choosing a designer?
January 5, 2007
Audience Profile:
Please describe your existing audience
Kids 5-14 years old
Who would you like to add to your audience?
14 to 16 years old
Perception/Tone/Guidelines:
What type of logo would you like?
Something hip to this generation of kids
View some of our older images here
http://donerite.com/bdsamples.pdf
Do you have any colors in mind for your logo? (if so, why?)
No, something current and lasting. No but must stick to 4 spot colors. No process printing.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
none
What is the overall message you are trying to convey to your target audience?
It’s fun to bowl!
Where will your new logo be used?
On printed plates, cups, balloons and more
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I have to compile a list.
List competitive URLs if possible
I have to compile a list.
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
A fun fresh experience for the younger generations!