Dragonscapes
12-12-2006, 04:00 AM
Admin code added by Abby - 8JV756809L783641J
Project Summary:
What text should be included in the main part of the logo?
Dragonscapes (905-931-1193)
What type of product or service do you offer?
We offer Lawn spraying(bulk of business), seeding, soding, Plug Core aeration, Lawn Rolling and Lawn Cutting(smaller portion of business)
How long have you been in business?
3 years and entering our 4th year as of the spring
What do you hope to accomplish with your new identity?
My Goal is to get my company name out there to increase my client base and total income.
What are your long term goals?
My Long term goal is to become one of if not the largest spray company in my region and to eventually Franchise the company
When is the deadline for final entries before choosing a designer?
Jan 16 2007
Audience Profile:
Please describe your existing audience
My current market is people in the age range of 40-80 years of age
Who would you like to add to your audience?
I would like to add people in the 25-39 years of age (mostly younger families) to my market while maintaining my current market
Perception/Tone/Guidelines:
What type of logo would you like?
A Graphic logo including an image and Company Name
Do you have any colors in mind for your logo? (if so, why?)
There are not any Colours that I have in mind at the moment
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Two images I would like to see incorporated into my logo would be a dragon and a lawn/landscape image whether it's a photo or something a bit more creative
Communication Strategy:
What attributes would you like your logo to reflect about your business?
As far as a company I'm fairly aggressive in my motivation for pricing and work if I do a job it's done right
What is your tagline or slogan?
Currently I do not have a Tagline or Slogan that may become another project later
What is the overall message you are trying to convey to your target audience?
That I'm not a Fly by night company that will dissapear if the situation presents it'self
Where will your new logo be used?
It will be used on my Truck 2002 GMC Diesel Pickup
Competitive Positioning:
Who are your competitors and what do you think about their logos?
My main Competitors are Weedman and Chemlawn/Greenlawn I'm not a fan of their logo's they don't really stick in your mind when you think of the company they are quite bland. While the logo shouldn't be the company it should be what points you out in a crowd
List competitive URLs if possible
http://www.weed-man.com/index.asp?headinfo=home
http://www.trugreen.com/
http://bobbylawn.com/
What sets you apart from your competitors?
The main things that separate me from my Competitors is my quality of work and I always do what I say I will do. I never do a bait and switch on the services and tell them that's what they Ordered
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: We treat your lawn as if it were our own
Project Summary:
What text should be included in the main part of the logo?
Dragonscapes (905-931-1193)
What type of product or service do you offer?
We offer Lawn spraying(bulk of business), seeding, soding, Plug Core aeration, Lawn Rolling and Lawn Cutting(smaller portion of business)
How long have you been in business?
3 years and entering our 4th year as of the spring
What do you hope to accomplish with your new identity?
My Goal is to get my company name out there to increase my client base and total income.
What are your long term goals?
My Long term goal is to become one of if not the largest spray company in my region and to eventually Franchise the company
When is the deadline for final entries before choosing a designer?
Jan 16 2007
Audience Profile:
Please describe your existing audience
My current market is people in the age range of 40-80 years of age
Who would you like to add to your audience?
I would like to add people in the 25-39 years of age (mostly younger families) to my market while maintaining my current market
Perception/Tone/Guidelines:
What type of logo would you like?
A Graphic logo including an image and Company Name
Do you have any colors in mind for your logo? (if so, why?)
There are not any Colours that I have in mind at the moment
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Two images I would like to see incorporated into my logo would be a dragon and a lawn/landscape image whether it's a photo or something a bit more creative
Communication Strategy:
What attributes would you like your logo to reflect about your business?
As far as a company I'm fairly aggressive in my motivation for pricing and work if I do a job it's done right
What is your tagline or slogan?
Currently I do not have a Tagline or Slogan that may become another project later
What is the overall message you are trying to convey to your target audience?
That I'm not a Fly by night company that will dissapear if the situation presents it'self
Where will your new logo be used?
It will be used on my Truck 2002 GMC Diesel Pickup
Competitive Positioning:
Who are your competitors and what do you think about their logos?
My main Competitors are Weedman and Chemlawn/Greenlawn I'm not a fan of their logo's they don't really stick in your mind when you think of the company they are quite bland. While the logo shouldn't be the company it should be what points you out in a crowd
List competitive URLs if possible
http://www.weed-man.com/index.asp?headinfo=home
http://www.trugreen.com/
http://bobbylawn.com/
What sets you apart from your competitors?
The main things that separate me from my Competitors is my quality of work and I always do what I say I will do. I never do a bait and switch on the services and tell them that's what they Ordered
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: We treat your lawn as if it were our own