bcarreon
12-14-2006, 08:39 AM
Admin code added by Abby - 7YD80486CN4622948
Project Summary:
What text should be included in the main part of the logo?
3SmartDads.com
What type of product or service do you offer?
Information for concerned parents interested in raising smart, healthy and balanced kids
How long have you been in business?
We are a brand new company
What do you hope to accomplish with your new identity?
Better and more recognizable visible identity
What are your long term goals?
To establish 3 Smart Dads as THE destination site for all parents seeking information on how to be a better influence on their children’s lives.
When is the deadline for final entries before choosing a designer?
January 9
Audience Profile:
Please describe your existing audience
We are a brand new business and are looking to build our market
Who would you like to add to your audience?
Parents raising children ages newborn to 18+
Perception/Tone/Guidelines:
What type of logo would you like?
A light-hearted, fun logo, yet shows that we are a serious resource
Do you have any colors in mind for your logo? (if so, why?)
We are open to designs and colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A play on the idea of 3 Dads, maybe focusing in on 3 faces (loosely play on the idea of the “Pep Boys” type logo)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun and light-hearted. We want our audience to know that there are 3 fathers behind this company that all share the common goal of raising great kids.
What is your tagline or slogan?
“3 ordinary dads raising extraordinary kids”
What is the overall message you are trying to convey to your target audience?
Parenting is the greatest responsibility we have with the longest-lasting impact. We we do will affect generations to come. We want to do it well, have fun while doing it, and share what we learn with others.
Where will your new logo be used?
Website, print, business cards, some wearables eventually
Competitive Positioning:
Who are your competitors and what do you think about their logos?
parenting.org, notmykid.org, parentsroom.org, ontoughjob.org – they don’t have any logos, or are not very good. Doesn’t seem professional.
What sets you apart from your competitors?
We are actual fathers with a common mission, versus one person or corporate websites without a soul.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Seriously goofy
Project Summary:
What text should be included in the main part of the logo?
3SmartDads.com
What type of product or service do you offer?
Information for concerned parents interested in raising smart, healthy and balanced kids
How long have you been in business?
We are a brand new company
What do you hope to accomplish with your new identity?
Better and more recognizable visible identity
What are your long term goals?
To establish 3 Smart Dads as THE destination site for all parents seeking information on how to be a better influence on their children’s lives.
When is the deadline for final entries before choosing a designer?
January 9
Audience Profile:
Please describe your existing audience
We are a brand new business and are looking to build our market
Who would you like to add to your audience?
Parents raising children ages newborn to 18+
Perception/Tone/Guidelines:
What type of logo would you like?
A light-hearted, fun logo, yet shows that we are a serious resource
Do you have any colors in mind for your logo? (if so, why?)
We are open to designs and colors
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A play on the idea of 3 Dads, maybe focusing in on 3 faces (loosely play on the idea of the “Pep Boys” type logo)
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fun and light-hearted. We want our audience to know that there are 3 fathers behind this company that all share the common goal of raising great kids.
What is your tagline or slogan?
“3 ordinary dads raising extraordinary kids”
What is the overall message you are trying to convey to your target audience?
Parenting is the greatest responsibility we have with the longest-lasting impact. We we do will affect generations to come. We want to do it well, have fun while doing it, and share what we learn with others.
Where will your new logo be used?
Website, print, business cards, some wearables eventually
Competitive Positioning:
Who are your competitors and what do you think about their logos?
parenting.org, notmykid.org, parentsroom.org, ontoughjob.org – they don’t have any logos, or are not very good. Doesn’t seem professional.
What sets you apart from your competitors?
We are actual fathers with a common mission, versus one person or corporate websites without a soul.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Seriously goofy