scottdyess
12-14-2006, 12:09 PM
Admin code added by Abby - 9BJ37927UV752792Y
Project Summary:
What text should be included in the main part of the logo?
"Bold Leads" is the main title - the subtitle is "boldly simple"
What type of product or service do you offer?
Live sales leads via phone transfer for mortgage professionals
How long have you been in business?
three weeks – new startup
What do you hope to accomplish with your new identity?
project memorable image of simplicity and dependability in a complicated industry
What are your long term goals?
to gain loyal and steady clients and therefore sell lots of leads
When is the deadline for final entries before choosing a designer?
December 22
Audience Profile:
Please describe your existing audience
mortgage brokers and mortgage lenders who need sales leads - most probable client is not a large lending institution but rather a solo or small group effort
Who would you like to add to your audience?
eventually we want to branch into other industries. ie cosmetic surgery, graphic design, financial planning…
Perception/Tone/Guidelines:
What type of logo would you like?
simple, but bold, but more simple than bold. text only...no graphics, although the text should be designed in such a way as to catch the eye
Do you have any colors in mind for your logo? (if so, why?)
warm orange and soft reds.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
nope
Communication Strategy:
What attributes would you like your logo to reflect about your business?
simplicity and dependability
What is your tagline or slogan?
“boldly simple”
What is the overall message you are trying to convey to your target audience?
if you use us for your lead needs, you will have less headaches and confusion…although the price is good, it’s not the selling point
Where will your new logo be used?
website, business cards, letterhead, web banners, magazine ads, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
we have many competitors. Only a couple have decent logos, but nothing spectacular
List competitive URLs if possible
juicyleads.com, leadbull.com, nrleads.com, ileads.com…
What sets you apart from your competitors?
simplicity and price…simplicity is big. It’s not just a simple process to get their leads from us, it’s also no strings attached. No signing up, no minimum orders per month, no pricing structures that change based on geography or lead filters…everything about it is simpler…the price is just a perk
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: simple
Project Summary:
What text should be included in the main part of the logo?
"Bold Leads" is the main title - the subtitle is "boldly simple"
What type of product or service do you offer?
Live sales leads via phone transfer for mortgage professionals
How long have you been in business?
three weeks – new startup
What do you hope to accomplish with your new identity?
project memorable image of simplicity and dependability in a complicated industry
What are your long term goals?
to gain loyal and steady clients and therefore sell lots of leads
When is the deadline for final entries before choosing a designer?
December 22
Audience Profile:
Please describe your existing audience
mortgage brokers and mortgage lenders who need sales leads - most probable client is not a large lending institution but rather a solo or small group effort
Who would you like to add to your audience?
eventually we want to branch into other industries. ie cosmetic surgery, graphic design, financial planning…
Perception/Tone/Guidelines:
What type of logo would you like?
simple, but bold, but more simple than bold. text only...no graphics, although the text should be designed in such a way as to catch the eye
Do you have any colors in mind for your logo? (if so, why?)
warm orange and soft reds.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
nope
Communication Strategy:
What attributes would you like your logo to reflect about your business?
simplicity and dependability
What is your tagline or slogan?
“boldly simple”
What is the overall message you are trying to convey to your target audience?
if you use us for your lead needs, you will have less headaches and confusion…although the price is good, it’s not the selling point
Where will your new logo be used?
website, business cards, letterhead, web banners, magazine ads, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
we have many competitors. Only a couple have decent logos, but nothing spectacular
List competitive URLs if possible
juicyleads.com, leadbull.com, nrleads.com, ileads.com…
What sets you apart from your competitors?
simplicity and price…simplicity is big. It’s not just a simple process to get their leads from us, it’s also no strings attached. No signing up, no minimum orders per month, no pricing structures that change based on geography or lead filters…everything about it is simpler…the price is just a perk
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: simple