klosephoto
12-26-2006, 06:47 PM
(Admin code added by Palmer - 4E4794730U443300J)
Project Summary:
What text should be included in the main part of the logo? Klose Photography
What type of product or service do you offer? Klose Photography is a full service photography studio specializing in weddings, portraiture and lifestyle photography.
How long have you been in business? 1 year
What do you hope to accomplish with your new identity? Branding. I need a logo that I can use with all my printed materials as well as on my proofs that I deliver to my clients. I currently have a larger logo for most of my material and a smaller logo for my proofs.
What are your long term goals? LOTS!! By my fifth year in business, I would like to do 30 weddings per year as well as portraiture and lifestyle work.
When is the deadline for final entries before choosing a designer? I'd like to see all designs by January 5th if at all possible. Minor revisions can take place after this if need be.
Audience Profile:
Please describe your existing audience
My existing audience mostly consists of single females under the age of 35.
Who would you like to add to your audience? Older family members (i.e., not just the bride looking for a photographer)
Perception/Tone/Guidelines:
What type of logo would you like? I'd like a logo that is classic but on the feminine side, since my business is woman owned. I'd like the logo to have a "scripty" look to the text while allowing it to be "shortened" to just a single image which would be used to represent the business.
Do you have any colors in mind for your logo? (if so, why?) Right now I use black, white, and a purple but I'm really open to any and all suggestions when it comes to colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No. Please feel free to browse my website to get an idea of the type of work that I do. www.klosephotography.com
Communication Strategy:
What attributes would you like your logo to reflect about your business? Classic, feminine, not a "cookie cutter" photography studio
What is your tagline or slogan? Klose Photography, a full service photography studio
What is the overall message you are trying to convey to your target audience? Klose Photography is a one stop shop for all of their photography needs. I want them to know my name and when they seem my logo to instantly know that the two are connected. I want them to "experience" photography and the many feelings that result from it.
Where will your new logo be used? Website, proofs, printed materials, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are a lot of photographers in my area. Some have dedicated logos for branding/marketing purposes and others do not.
List competitive URLs if possible
www.thewiebners.com
www.amandakraftphotography.com
What sets you apart from your competitors? While we are all similar, I'm fresh and new to the business and therefore am a little more of a free spirit and risk taker.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Don't imitate...differentiate. Lead...don't follow. You get the point.
:P
Thanks. I'm looking forward to see the designs. This is a long time coming for me and it's time to turn it over to the professionals. Feel free to ask questions.
Cyndi Klose
Klose Photography
Project Summary:
What text should be included in the main part of the logo? Klose Photography
What type of product or service do you offer? Klose Photography is a full service photography studio specializing in weddings, portraiture and lifestyle photography.
How long have you been in business? 1 year
What do you hope to accomplish with your new identity? Branding. I need a logo that I can use with all my printed materials as well as on my proofs that I deliver to my clients. I currently have a larger logo for most of my material and a smaller logo for my proofs.
What are your long term goals? LOTS!! By my fifth year in business, I would like to do 30 weddings per year as well as portraiture and lifestyle work.
When is the deadline for final entries before choosing a designer? I'd like to see all designs by January 5th if at all possible. Minor revisions can take place after this if need be.
Audience Profile:
Please describe your existing audience
My existing audience mostly consists of single females under the age of 35.
Who would you like to add to your audience? Older family members (i.e., not just the bride looking for a photographer)
Perception/Tone/Guidelines:
What type of logo would you like? I'd like a logo that is classic but on the feminine side, since my business is woman owned. I'd like the logo to have a "scripty" look to the text while allowing it to be "shortened" to just a single image which would be used to represent the business.
Do you have any colors in mind for your logo? (if so, why?) Right now I use black, white, and a purple but I'm really open to any and all suggestions when it comes to colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No. Please feel free to browse my website to get an idea of the type of work that I do. www.klosephotography.com
Communication Strategy:
What attributes would you like your logo to reflect about your business? Classic, feminine, not a "cookie cutter" photography studio
What is your tagline or slogan? Klose Photography, a full service photography studio
What is the overall message you are trying to convey to your target audience? Klose Photography is a one stop shop for all of their photography needs. I want them to know my name and when they seem my logo to instantly know that the two are connected. I want them to "experience" photography and the many feelings that result from it.
Where will your new logo be used? Website, proofs, printed materials, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos? There are a lot of photographers in my area. Some have dedicated logos for branding/marketing purposes and others do not.
List competitive URLs if possible
www.thewiebners.com
www.amandakraftphotography.com
What sets you apart from your competitors? While we are all similar, I'm fresh and new to the business and therefore am a little more of a free spirit and risk taker.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Don't imitate...differentiate. Lead...don't follow. You get the point.
:P
Thanks. I'm looking forward to see the designs. This is a long time coming for me and it's time to turn it over to the professionals. Feel free to ask questions.
Cyndi Klose
Klose Photography