[Project Complete] Boston Brickhouse: Restaurant & Lounge $150.00 due Jan 3rd. 2007

[Jmonto]

Admin code added by Abby - 6KR754985U1530909

Hello All!

First and foremost I would like to thank anyone and everyone that enters our contest. I am sure every logo will be amazing!

My name is Julio E. Montolio and I own a restaurant in Boston. I am looking for a Logo for my restaurant.


Restaurant name: Boston Brickhouse: Restaurant & Lounge

Colors: I am fairly open to many different color schemes. However, the logo will be going on our sign outside. The background color of the sign is going to be Ivory or a light Ivory. Earth tone color.
If a designer can make a Blue/Red Logo look good on Ivory that would be amazing. Get the true Bostonian colors going.

Look/Feel: The best way I can describe the restaurant is TGIF. Very fun and hip. Caters mostly to young professionals and families. We want a logo to be cozy, warm, but at the same time sophisticated. A logo that displays our family restaurant but also sheds light into our late night lounge. A very brand able logo would be key as well. The possibility of franchising has been discussed. The usage of a City skyline would be cool, but like I said this contest is as open as most you will encounter. Truly open to options.

Requirements: EPS (vector) I am assuming that is standard around here.

*The rest is copied by my Sign Makers:

- Images must be scaled to actual size and no less than 300 DPI

- All fonts included

- All original files included.

- I am sure all the logo’s will far exceed this bare minimum requirements.

Due Date: Tuesday, January 2nd 2006 (Possible extension - Just working on a deadline ourselves.)

Payment: $150.00 USD

Happy Designing,


Cheers,


Julio E. Montolio.

[Jmonto]

Project Summary:
Boston Brickhouse: Restaurant & Lounge

What type of product or service do you offer?
Food

How long have you been in business?
5 Years

What do you hope to accomplish with your new identity?
A family oriented restaurant with a night lounge.

What are your long term goals?
Have a brandable logo for possible franchising.

When is the deadline for final entries before choosing a designer?
Jan 3rd. 2007 (possible extension)


Audience Profile:
Families and Young Professionals

Who would you like to add to your audience?
More of a Bar Crowd/Lounge.

Perception/Tone/Guidelines:
Young and Sophisticated but cozzy at the same time.

Do you have any colors in mind for your logo?
The Logo will be on an Earth tone Ivory BG. I am open to all colors what ever looks right. However, if you can somehow make Blue and Red look classy and rigth on Ivory that would be great.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Open to all suggestions.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Promote Family dinning without sabatoging our late night lounge crowd. Add to that lounge crowd.


Where will your new logo be used?

Restaurant Front, Business Cards, Menu.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

TGIF, Chilis, Applebees - TGIF is very brandable. But I am not inn love with either logo.



What sets you apart from your competitors?

Our true Family dinning during the day and awesome night lounge.

Targeted Message:
Good Times.

[OffbeatDesign]

Thank you for posting the project. Since we're taking signage into account, do you have any dimensions we need to stick to? Is your sign size predetermined? Horizontal/vertical? The more information we have up front the better.

[pracus]

- All fonts included

Hi Julio!

I'm affraid this is not possible.
Mostly we are not entitled to redistribute fonts that we didn't make ourself. I'm affraid you'd have to buy them. Unless you choose a design which was made by our fonts :)

[Jmonto]

That is fine. I will purchase the font if need be.

- No other specs I just spoke with the Sign Agent, if the logo is 100% scalable it should be fine.

[Senter]

Ill start things off. Classic patriotic design that will be brandable on any format.

http://www.senterbrands.com/designout/Boston1.gif

[Leclerk]

http://logoholik.com/do/logoholik_bostonb_01.gif

[Leclerk]

http://logoholik.com/do/logoholik_bostonb_02.gif

[Jmonto]

Senter,

I really like. I love the blend of colors and how it almost looks like the logo is on wood. Could you keep that concept and then make another the same but adding a skyline? Keeping the whole color scheme, and wood feel. Would love to see that.

Logoholik,

I must admit I dont really like that concept. I just dont see the potential to fully brand that logo and move it the way we want to. Sorry. Maybe a new concept?

Thanks Guys.

[joshuamings]

I will be working on something for you.
Josh

[Jmonto]

Senter,

Also could you add the "Restaurant & Lounge".

thanks.

[Senter]

Yeah that is no problem at all. I will get this to you as soon as I can.

[BlueCherryGraphics]

v1

[OffbeatDesign]

Version 1

[OffbeatDesign]

Version 2

[OffbeatDesign]

Version 3

[BlueCherryGraphics]

v2

[Senter]

For Paul Revere

http://www.senterbrands.com/designout/Boston2.gif

[Senter]

For Paul Revere

http://www.senterbrands.com/designout/Boston3.gif

[Senter]

For Paul Revere with tag.

http://www.senterbrands.com/designout/Boston4.gif

[Senter]

For Paul Revere with tag.

http://www.senterbrands.com/designout/Boston5.gif

[Senter]

Simplified design for Paul Revere.

http://www.senterbrands.com/designout/Boston6.gif

[Jmonto]

Great Logo Guys.

I will have a post for changes in concepts in a bit.

[Jmonto]

OffbeatDesign - We find that the logo is just way to fancy, almost for a hotel rather than a fun family oriented restaurant. I think another concept would be best.

BlueCherryGraphics - concept 1. We like the concept, however it just seems to generic. Maybe make the bricks more authentic/higher opacity.

concept 2. We are actually torn between this logo. My partner loves it, while I am a bit unsure about it. Could you please add some more red, have more of a secondary color in addition to the blue. Also, try different fonts.

Senter- We loved Concept 5. Could you please try making Brickhouse the same size as Boston while increasing the size of Restaurant and Lounge. Then, trying another one with those same changes AND taken off the top Star/part of logo.

[BlueCherryGraphics]

Hi Julio,

Thanks for the feedback; will post updated concepts tonight.

Jenny

[Senter]

http://www.senterbrands.com/designout/Boston7.gif

[Senter]

http://www.senterbrands.com/designout/Boston8.gif

[joshuamings]

Here is something that brings both Boston and bricks into the logo.
Josh

http://www.joshuamingsdesign.com/designoutpost/boston/v1_0.png

[Fabian]

Hey :)

[Paula23]

:)

[Jmonto]

Senter - Could you please do one with out the top part of the logo and making the Boston and BrickHouse the same size?

Paula23 - I would love to see a version with out the leafs/trees.

joshuamings - Anyway to make the logo more casual? It almost feels to corporate.

BlueCherryGraphics - concept 2. We are actually torn between this logo. My partner loves it, while I am a bit unsure about it. Could you please add some more red, have more of a secondary color in addition to the blue. Also, try different fonts.

We will be deciding tommorow morning! Hope to see all edits and additions to the contest!

Thanks!

Great Work guys!

[Fabian]

Did you not like mine:)

[joshuamings]

I will work on a revision for you.
Josh

[Senter]

Inspired by a barrel of tea.

http://www.senterbrands.com/designout/Boston9.gif

[Jmonto]

Excuse me dearly, Fabian.

I actually really liked it and wanted to see if you could change the color. Its just to green. Could you make it more tan? IvorY?

[Fabian]

Thanks that's fine,

Could I ask, do you want a dark jade or more
of a bright lime green?

Cheers
Fabian

[joshuamings]

Here is a revision for you.
Josh

http://www.joshuamingsdesign.com/designoutpost/boston/v1_1.png

[Paula23]

Thank You for the feedback.
Here is the design minus the Ivy :)

[Paula23]

...

[Paula23]

...

[Paula23]

Thanks, Paula

[Fabian]

a dark green for your consideration :)

[BlueCherryGraphics]

Thanks for the feedback.

v3

(more font choices to come...)

[BlueCherryGraphics]

v4 More of a casual family-friendly font

[BlueCherryGraphics]

v5

[BlueCherryGraphics]

v6

[BlueCherryGraphics]

v7

[BlueCherryGraphics]

v8 I still think the original font is the strongest, so here's a 3 color version of that design.

[joshuamings]

Here are a couple color variations to make it more casual.
Josh

http://www.joshuamingsdesign.com/designoutpost/boston/v1_2.png

[joshuamings]

http://www.joshuamingsdesign.com/designoutpost/boston/v1_3.png

[Jmonto]

Paul 23 Version 4. Is our pick.

Thanks everyone for the incredible designs/logos, but in the end we just felt Paula's design hit home everything we invisioned. Paula congratulations and thank you for your excellent design.

Paula, we are going to need one more modification - We need the "Lounge" taken off.

[Paula23]

Thanks for choosing my design :yes:
We are now in the Revisions Forum.
Here are 2 layouts using just "Restaurant" in
the banner.
let me know if you would like to see any other adjustments.


Thansk Again, Paula :yes:

[Jmonto]

Paula,

I really like the second one.

[Paula23]

Great! Your Files are ready :)
I just sent you a Private Message
with instructions on downloading your files.
Please go to the following link to find the message http://www.designoutpost.com/forums/private.php?
Let me know if you have any questions.
Thanks,Paula
:)