ismsolutions
12-28-2006, 12:48 PM
Admin code added by Abby - 7PC90633XG0659602
The company name is 'Ideas That Work, Inc.'
Project Summary:
What text should be included in the main part of the logo?
Either the name or ITW
What type of product or service do you offer?
We are a startup company that specializes is product manufacturing, distribution and marketting. The products are mostly technology based. Items such as cell phone power adapters, USB adapters and travel kits, all the way to LCD TV's and custom mounts and wiring, the audio systems and car audio components and accessories.
We have a line of products that will be made available to the public at sources such as online, and retailers like Best Buy, etc.
Our goal as a company, as well as our method, is to find products that need improvement, or products that could be redesigned and better purposed. We also find companies that have new products, but are looking for distribution points as well. We also create new products that are not out there yet.
We actually have titles like CBI - Chief of Bright Ideas
Our goal as well is to give the public products that just work, not cheap ones that may work for some time, but ones that replace other products you may have because they are not as good or the best in quality. We are not going to sell or offer such a large amount of products to flood the market. We want to have and be the best solution for whatever it is we offer.
How long have you been in business?
We've been in R&D for about 1.5 years
What do you hope to accomplish with your new identity?
We need logo's for branding purposes, as most do.
What are your long term goals?
We have other divisions as well. We have yet to do our website, and will need services one day as well...likely sooner than later. We'll have brands like: Accessories That Work, Cellular That Works, Mobile That works, etc.
When is the deadline for final entries before choosing a designer?
We need this done as if it was yesterday. I expect to make a decision by EOB Monday, January 1st, as long as we get something we like, of course.
Audience Profile:
Please describe your existing audience
Our audience is the consumer, the manufacturer, and major corporate retailers, and the web audience. We expect to have stickers and silk screening of the logo's onto products and end-cap bubble packs as well.
Perception/Tone/Guidelines:
What type of logo would you like?
We need a logo that people will remember and identify with. A good branding logo that is noticeable and remembered.
The logo must be useable for web, letterhead in color an b/w, as well as small stickers and silk screening to be applied to products themselves. Some of the stickers are 1/2" x 1/4" oval...so pretty small in some cases.
We'd love to have our whole name as part of the logo, but for the smaller logo needs, the ITW and/or logo graphics themselves should stand out.
Do you have any colors in mind for your logo? (if so, why?)
Not sure - really. We have no preconceived ideas about colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
YES - the lighbulb and gear(s) This keeps the IDEAS theme alive with the bright ideas thought and the gears are the WORKS part.
We are VERY open to other ideas as well ans welcome them openly.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Well..I hope I summed it up already - but we are a professional products development and solutions development focused company. Our products will attract the hip and current crowd, as well as the corporate entities as well. We want the logo to be fun, like our titles are.
What is your tagline or slogan?
Consumer Solutions Done Right!
What is the overall message you are trying to convey to your target audience?
This is a great product - what a great idea - I can't believe nobody came up with this sooner.
Where will your new logo be used?
On product (silkscreen and stickers), web site, stationary, computer print in color and b/w
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Almost every cell phone accessory company can be a competitor, same with audio accessories, etc. We consider ourselves a consulting company as well...we have already gone to our competitors, in many ways, to offer bettering of their products as well.
What sets you apart from your competitors?
We are truly consumer satisfaction based. We poll consumers to find out what they want, and we try to give it to them.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
The best products and solutions from manufacturer to consumer.
The company name is 'Ideas That Work, Inc.'
Project Summary:
What text should be included in the main part of the logo?
Either the name or ITW
What type of product or service do you offer?
We are a startup company that specializes is product manufacturing, distribution and marketting. The products are mostly technology based. Items such as cell phone power adapters, USB adapters and travel kits, all the way to LCD TV's and custom mounts and wiring, the audio systems and car audio components and accessories.
We have a line of products that will be made available to the public at sources such as online, and retailers like Best Buy, etc.
Our goal as a company, as well as our method, is to find products that need improvement, or products that could be redesigned and better purposed. We also find companies that have new products, but are looking for distribution points as well. We also create new products that are not out there yet.
We actually have titles like CBI - Chief of Bright Ideas
Our goal as well is to give the public products that just work, not cheap ones that may work for some time, but ones that replace other products you may have because they are not as good or the best in quality. We are not going to sell or offer such a large amount of products to flood the market. We want to have and be the best solution for whatever it is we offer.
How long have you been in business?
We've been in R&D for about 1.5 years
What do you hope to accomplish with your new identity?
We need logo's for branding purposes, as most do.
What are your long term goals?
We have other divisions as well. We have yet to do our website, and will need services one day as well...likely sooner than later. We'll have brands like: Accessories That Work, Cellular That Works, Mobile That works, etc.
When is the deadline for final entries before choosing a designer?
We need this done as if it was yesterday. I expect to make a decision by EOB Monday, January 1st, as long as we get something we like, of course.
Audience Profile:
Please describe your existing audience
Our audience is the consumer, the manufacturer, and major corporate retailers, and the web audience. We expect to have stickers and silk screening of the logo's onto products and end-cap bubble packs as well.
Perception/Tone/Guidelines:
What type of logo would you like?
We need a logo that people will remember and identify with. A good branding logo that is noticeable and remembered.
The logo must be useable for web, letterhead in color an b/w, as well as small stickers and silk screening to be applied to products themselves. Some of the stickers are 1/2" x 1/4" oval...so pretty small in some cases.
We'd love to have our whole name as part of the logo, but for the smaller logo needs, the ITW and/or logo graphics themselves should stand out.
Do you have any colors in mind for your logo? (if so, why?)
Not sure - really. We have no preconceived ideas about colors.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
YES - the lighbulb and gear(s) This keeps the IDEAS theme alive with the bright ideas thought and the gears are the WORKS part.
We are VERY open to other ideas as well ans welcome them openly.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Well..I hope I summed it up already - but we are a professional products development and solutions development focused company. Our products will attract the hip and current crowd, as well as the corporate entities as well. We want the logo to be fun, like our titles are.
What is your tagline or slogan?
Consumer Solutions Done Right!
What is the overall message you are trying to convey to your target audience?
This is a great product - what a great idea - I can't believe nobody came up with this sooner.
Where will your new logo be used?
On product (silkscreen and stickers), web site, stationary, computer print in color and b/w
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Almost every cell phone accessory company can be a competitor, same with audio accessories, etc. We consider ourselves a consulting company as well...we have already gone to our competitors, in many ways, to offer bettering of their products as well.
What sets you apart from your competitors?
We are truly consumer satisfaction based. We poll consumers to find out what they want, and we try to give it to them.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
The best products and solutions from manufacturer to consumer.