KPatterson
12-31-2006, 03:59 AM
(Admin code added by Palmer - 49607554KF053093J)
I'm really excited to set this in motion, as I've watched these forums for months. The ideas are fantastic! My first step is a logo, but I will also be adding a Stationary Package in another month or two.
Thanks for bidding on this project!
What text should be included in the main part of the logo?
Yanceyville Primary Care, P.A. (less emphasis on the PA, professional association, which is required but not well understood by the public).
What type of product or service do you offer?
Primary healthcare… Family Practice
How long have you been in business?
Taking over an existing practice that has been around for about 9 years. I’ve been working there for 4 yrs. Now I’m purchasing the business.
What do you hope to accomplish with your new identity?
I need to create a new image as we are staying in the same location, needs to convey different ownership. Needs to be easily visible and recognizable as we are in a plaza with other businesses.
http://www.yanceyvilleprimarycare.com/plaza_current_1_1.jpg
What are your long term goals?
Maintain current patients, attract new patients to our quality care and nice setting.
When is the deadline for final entries before choosing a designer?
Flexible, will need to order new signs and place ads in early Feb for a late-March take-over.
Please describe your existing audience
Families -- moms/dads/kids—as well as elderly folks; located in a rural county. All English speaking but low-literacy. About 50/50 Caucasian and AfricanAmerican.
Who would you like to add to your audience?
Well-insured patients as we are the ONLy private practice in the county.
What type of logo would you like?
Simple. Professional. Relaxing. Clean.
Do you have any colors in mind for your logo? (if so, why?)
Something in the green/blue family and black because the outside of the plaza in which we are located has a “grass green” roof and trim. NOT teal as that would reflect the prior/current owner. I'd like to keep it to just 2 - 3 colors at most for clarity and future printing costs.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, I’m open minded. I'd like to keep it simple, either text-based or with a simple image with it, not intricate. First and foremost, this will be on a large sign in a plaza with the road about 100 feet from the road.
What attributes would you like your logo to reflect about your business?
Professional. Relaxing. Clean.
What is your tagline or slogan?
none.
What is the overall message you are trying to convey to your target audience?
Clear recognition and linkage of logo to the practice. We need visibility within the plaza that we are located.
Where will your new logo be used?
Signs and phonebook/newpaper ads, primarily. Also on business cards, letter head, once the patient is at the practice/office. Small website too but most of our patients don’t have computer access.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There aren’t any other practices in the area with web sites. The other primary practice in town doesn’t have a distinct recognizable logo at all. It is a public health clinic and there is a state health department.
What sets you apart from your competitors?
We are the only private practice in the county.
State a single-minded word or phrase that will appropriately describe your company:
Top-notch, personalized care.
I'm really excited to set this in motion, as I've watched these forums for months. The ideas are fantastic! My first step is a logo, but I will also be adding a Stationary Package in another month or two.
Thanks for bidding on this project!
What text should be included in the main part of the logo?
Yanceyville Primary Care, P.A. (less emphasis on the PA, professional association, which is required but not well understood by the public).
What type of product or service do you offer?
Primary healthcare… Family Practice
How long have you been in business?
Taking over an existing practice that has been around for about 9 years. I’ve been working there for 4 yrs. Now I’m purchasing the business.
What do you hope to accomplish with your new identity?
I need to create a new image as we are staying in the same location, needs to convey different ownership. Needs to be easily visible and recognizable as we are in a plaza with other businesses.
http://www.yanceyvilleprimarycare.com/plaza_current_1_1.jpg
What are your long term goals?
Maintain current patients, attract new patients to our quality care and nice setting.
When is the deadline for final entries before choosing a designer?
Flexible, will need to order new signs and place ads in early Feb for a late-March take-over.
Please describe your existing audience
Families -- moms/dads/kids—as well as elderly folks; located in a rural county. All English speaking but low-literacy. About 50/50 Caucasian and AfricanAmerican.
Who would you like to add to your audience?
Well-insured patients as we are the ONLy private practice in the county.
What type of logo would you like?
Simple. Professional. Relaxing. Clean.
Do you have any colors in mind for your logo? (if so, why?)
Something in the green/blue family and black because the outside of the plaza in which we are located has a “grass green” roof and trim. NOT teal as that would reflect the prior/current owner. I'd like to keep it to just 2 - 3 colors at most for clarity and future printing costs.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No, I’m open minded. I'd like to keep it simple, either text-based or with a simple image with it, not intricate. First and foremost, this will be on a large sign in a plaza with the road about 100 feet from the road.
What attributes would you like your logo to reflect about your business?
Professional. Relaxing. Clean.
What is your tagline or slogan?
none.
What is the overall message you are trying to convey to your target audience?
Clear recognition and linkage of logo to the practice. We need visibility within the plaza that we are located.
Where will your new logo be used?
Signs and phonebook/newpaper ads, primarily. Also on business cards, letter head, once the patient is at the practice/office. Small website too but most of our patients don’t have computer access.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There aren’t any other practices in the area with web sites. The other primary practice in town doesn’t have a distinct recognizable logo at all. It is a public health clinic and there is a state health department.
What sets you apart from your competitors?
We are the only private practice in the county.
State a single-minded word or phrase that will appropriately describe your company:
Top-notch, personalized care.