pamiata
01-02-2007, 06:23 PM
Admin code added by Abby - 6TD72728DG6993849
What text should be included in the main part of the logo?
A Plus Vacuum (please spell it as shown with a space between A and Plus, Vacuum is singular)
What type of product or service do you offer?
We're a retail location selling cleaning products and air purifiers to folks who are concerned about clean air and clean homes. Products include the following:
high-quality vacuum cleaners (uprights, canisters, and 8-pound lightweights) -- over 40 vacuum cleaners are out of the box and ready to try out on our demo carpeting and hard wood floors
air purifiers for all room sizes
specialty cleaning products (stain removers, Casabella brooms/mops, FreshWave air freshener, wool dusters, stick vacuums, hand vacuums, and more)
commercial vacuum cleaners (uprights and backpacks)
carpet cleaners, carpet shampooers, dry carpet cleaning systems
largest selection of bags, belts, and filters in our metro area -- special orders are never a problem
service and repair for almost all brands of vacuums including Kirby, Electrolux, Dyson, Eureka, Dirt Devil, Royal, Kenmore, Oreck, and more
and to make your clean home smell nice, we also sell home fragrance products such as crystal potpourri, soy beads, soy candles, and oil diffuser lamps.
How long have you been in business?
18 months
What do you hope to accomplish with your new identity?
We are trying to present an upscale look as we are not the old-fashioned "dirt shop" that many vacuum repair stores still are. We are a cleaning center providing quality unique cleaning solutions that cannot be found at big box stores. We also provide personalized service so that our customers can purchase the machine or tool that is right for them and for their home.
What are your long term goals?
Grow our business at our current location and open a second location in our county within the next 12 to 18 months.
When is the deadline for final entries before choosing a designer?
1/11/2007
Audience Profile:
Please describe your existing audience
Primarily female. But you would be surprised how many men do the vacuuming in their homes. Plus our vacuums are not cheap and are not impulse buys. Many men come in with their wives (or sometimes in advance of their wives) to review our selection.
Who would you like to add to your audience?
Many potential customers think we are only a dirty repair shop. Others don't even consider us as they don't think of a specialty retailer for their next vacuum purchase. Instead, they impulse-buy a disposable cheaply made vacuum at Walmart or Lowes or their local department store. We want folks who are tired of their plastic, dirty vacuum cleaner that makes noise, but doesn’t pick up all the dirt in their carpet and blows much of that dirt back into the air. We want customers who are ready to break the junk vac habit and who want to buy a quality, clean vacuum that will enhance their home.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple, friendly, warm, appealing. Not a corporate look. Not a big box store look. Something that represents the personal service and attention that they will receive in our store. And of course, clean!!!
Do you have any colors in mind for your logo? (if so, why?)
I'm very open to your good ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anything goes. I'm picturing a logo that is text-based. Perhaps different colors or typefaces to distinguish the different parts of the name. Maybe a tag-line incorporated into the logo.
While an image could be added, I feel it may be too restrictive. Our name is already restrictive and I would like the logo to demonstrate the wide variety of products available from us.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are professionals who can recommend a cleaning solution that is effective, easy to use, and cost effective. We have many products to choose from -- more vacuum cleaners than any other store in our Metro area. Plus we have more bags, belts, and filters than any other store in the area and at prices that match or beat all our competitors including Walmart. Plus many specialy cleaning items like ostrich feather dusters, 25 foot extension dusters, cleaners for stains and wood floors. And our line of home fragrances.
What is your tagline or slogan?
We sometimes use "Clean Homes, Clean Air", but we are open to ideas that you might have.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
We would like a new logo that can be used on our website www.APlusVacuum.com (http://www.aplusvacuum.com) which will be completely redone. Our web-site presents extended information about our store to our local customers.
We would like to update the web site to make it more friendly and more content rich. No plans to sell via a shopping cart on this site. (we are planning on opening a 2nd site with a different name and logo as a 2nd business)
We would like to start a regular advertising campaign in our local newspaper and coupon mailer.
And we want to update our business cards, yellow page advertising, and other printed materials.
We would like a logo that we can also embroider on polo and woven shirts as well.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our local competitors do not have much of a presence. Local shops most like ours are the Oreck shop and Creative Sewing and Vacuums (first 2 links below).
The 3rd and 4th links below are examples of other local shops that are more like the "old fashioned" vac shops.
And of course our competitors are also the big stores like Bed Bath and Beyond, Sears, Lowes, department stores, plus door to door vacuum salesman like the Kirby man and specialty retailers on the Internet.
List competitive URLs if possible
Our local competition:
http://www.oreck.com/ (top notch of course)
http://www.creativesewingandembroidery.com/page2.html
http://www.valuevac.com/
http://www.concordvacuumcenter.com/
Specialty retailers on the Internet
http://www.griggsvacuums.com/Merchant2/merchant.mv
http://www.best-vacuum.com/
http://www.ristenbatt.com/
http://www.allergybegone.com/
http://www.allergybuyersclub.com/ (this is nice}
http://www.healthyhome.com/ShowPage.asp?page=default.asp (I like this one)
What sets you apart from your competitors?
We have the best products for each person's unique cleaning situation.
We'll listen to our customers' needs and match them with several choices that they can try out in our store on our carpets.
We'll put down kitty litter, lint, fur, cereal, sand, and other "dirt" so that our customers can be sure the vacuum they're interested in is right for them.
We have multiple flooring surfaces all made of residential carpet, as vacuums always clean better on low-pile commercial grade carpet.
And we provide superlative service after the sale as well. We invite our customers to bring their vacuum back annually for a free tune-up "on the house" to ensure that the vacuum cleaner is operating correctly and efficiently. This tune-up includes a free bag and belt too.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Clean homes and clean air are our specialty. Everything we do focuses on that.
I'm looking forward to seeing ideas from the talented designers here. Thank you in advance for your help and your assistance!
Pam
A Plus Vacuum
Charlotte, NC
What text should be included in the main part of the logo?
A Plus Vacuum (please spell it as shown with a space between A and Plus, Vacuum is singular)
What type of product or service do you offer?
We're a retail location selling cleaning products and air purifiers to folks who are concerned about clean air and clean homes. Products include the following:
high-quality vacuum cleaners (uprights, canisters, and 8-pound lightweights) -- over 40 vacuum cleaners are out of the box and ready to try out on our demo carpeting and hard wood floors
air purifiers for all room sizes
specialty cleaning products (stain removers, Casabella brooms/mops, FreshWave air freshener, wool dusters, stick vacuums, hand vacuums, and more)
commercial vacuum cleaners (uprights and backpacks)
carpet cleaners, carpet shampooers, dry carpet cleaning systems
largest selection of bags, belts, and filters in our metro area -- special orders are never a problem
service and repair for almost all brands of vacuums including Kirby, Electrolux, Dyson, Eureka, Dirt Devil, Royal, Kenmore, Oreck, and more
and to make your clean home smell nice, we also sell home fragrance products such as crystal potpourri, soy beads, soy candles, and oil diffuser lamps.
How long have you been in business?
18 months
What do you hope to accomplish with your new identity?
We are trying to present an upscale look as we are not the old-fashioned "dirt shop" that many vacuum repair stores still are. We are a cleaning center providing quality unique cleaning solutions that cannot be found at big box stores. We also provide personalized service so that our customers can purchase the machine or tool that is right for them and for their home.
What are your long term goals?
Grow our business at our current location and open a second location in our county within the next 12 to 18 months.
When is the deadline for final entries before choosing a designer?
1/11/2007
Audience Profile:
Please describe your existing audience
Primarily female. But you would be surprised how many men do the vacuuming in their homes. Plus our vacuums are not cheap and are not impulse buys. Many men come in with their wives (or sometimes in advance of their wives) to review our selection.
Who would you like to add to your audience?
Many potential customers think we are only a dirty repair shop. Others don't even consider us as they don't think of a specialty retailer for their next vacuum purchase. Instead, they impulse-buy a disposable cheaply made vacuum at Walmart or Lowes or their local department store. We want folks who are tired of their plastic, dirty vacuum cleaner that makes noise, but doesn’t pick up all the dirt in their carpet and blows much of that dirt back into the air. We want customers who are ready to break the junk vac habit and who want to buy a quality, clean vacuum that will enhance their home.
Perception/Tone/Guidelines:
What type of logo would you like?
Simple, friendly, warm, appealing. Not a corporate look. Not a big box store look. Something that represents the personal service and attention that they will receive in our store. And of course, clean!!!
Do you have any colors in mind for your logo? (if so, why?)
I'm very open to your good ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anything goes. I'm picturing a logo that is text-based. Perhaps different colors or typefaces to distinguish the different parts of the name. Maybe a tag-line incorporated into the logo.
While an image could be added, I feel it may be too restrictive. Our name is already restrictive and I would like the logo to demonstrate the wide variety of products available from us.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are professionals who can recommend a cleaning solution that is effective, easy to use, and cost effective. We have many products to choose from -- more vacuum cleaners than any other store in our Metro area. Plus we have more bags, belts, and filters than any other store in the area and at prices that match or beat all our competitors including Walmart. Plus many specialy cleaning items like ostrich feather dusters, 25 foot extension dusters, cleaners for stains and wood floors. And our line of home fragrances.
What is your tagline or slogan?
We sometimes use "Clean Homes, Clean Air", but we are open to ideas that you might have.
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
We would like a new logo that can be used on our website www.APlusVacuum.com (http://www.aplusvacuum.com) which will be completely redone. Our web-site presents extended information about our store to our local customers.
We would like to update the web site to make it more friendly and more content rich. No plans to sell via a shopping cart on this site. (we are planning on opening a 2nd site with a different name and logo as a 2nd business)
We would like to start a regular advertising campaign in our local newspaper and coupon mailer.
And we want to update our business cards, yellow page advertising, and other printed materials.
We would like a logo that we can also embroider on polo and woven shirts as well.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Our local competitors do not have much of a presence. Local shops most like ours are the Oreck shop and Creative Sewing and Vacuums (first 2 links below).
The 3rd and 4th links below are examples of other local shops that are more like the "old fashioned" vac shops.
And of course our competitors are also the big stores like Bed Bath and Beyond, Sears, Lowes, department stores, plus door to door vacuum salesman like the Kirby man and specialty retailers on the Internet.
List competitive URLs if possible
Our local competition:
http://www.oreck.com/ (top notch of course)
http://www.creativesewingandembroidery.com/page2.html
http://www.valuevac.com/
http://www.concordvacuumcenter.com/
Specialty retailers on the Internet
http://www.griggsvacuums.com/Merchant2/merchant.mv
http://www.best-vacuum.com/
http://www.ristenbatt.com/
http://www.allergybegone.com/
http://www.allergybuyersclub.com/ (this is nice}
http://www.healthyhome.com/ShowPage.asp?page=default.asp (I like this one)
What sets you apart from your competitors?
We have the best products for each person's unique cleaning situation.
We'll listen to our customers' needs and match them with several choices that they can try out in our store on our carpets.
We'll put down kitty litter, lint, fur, cereal, sand, and other "dirt" so that our customers can be sure the vacuum they're interested in is right for them.
We have multiple flooring surfaces all made of residential carpet, as vacuums always clean better on low-pile commercial grade carpet.
And we provide superlative service after the sale as well. We invite our customers to bring their vacuum back annually for a free tune-up "on the house" to ensure that the vacuum cleaner is operating correctly and efficiently. This tune-up includes a free bag and belt too.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Clean homes and clean air are our specialty. Everything we do focuses on that.
I'm looking forward to seeing ideas from the talented designers here. Thank you in advance for your help and your assistance!
Pam
A Plus Vacuum
Charlotte, NC