umarket
01-16-2007, 07:38 PM
Admin code added by Abby - 07F04766L8421584X
Hello,
We are looking to refresh our logo before launching our website in a couple of months. A logo was developed last year as we first began planning our project. The project has changed and developed further since then. We need an updated look of the current design or a new design that fits with the attributes and project goals described in the project summary below.
You can use the current design as a base to play around with fonts/colors/graphics if you’d like. Or we’re open to completely new ideas. We’re looking for something hip, fluid, clean and professional.
We also have a more detailed creative brief if necessary. Just be in touch if you have any questions or need more details.
Thanks,
Audrey and Dan
Earlier developed logo attached.
Project Summary:
What text should be included in the main part of the logo?
- uncornered market
- UM is added at the end of the current logo in superscript, a play on the standard TM (trademark). It could stay or go, depending upon the design.
What type of product or service do you offer?
A travel and photography weblog for a couple traveling around the world. The weblog will be a vessel for multi-media projects - text, photography galleries, audio, and video - that will be developed along the journey as a way to share and communicate their travel and cultural experiences. As with any blog, input from readers will be encouraged and is one of our goals. The site will continue to exist and be updated after the initial journey. Throughout the initial journey and after, it will serve as a living resume.
A related online shop will offer print products based on our photography.
About the name uncornered market
- A play on words. We don’t want to “corner the market” on any of our experiences, but rather share them with a larger audience.
- Uncornered meaning “no corners”, implying boundless or endless possibilities
- Market – a place to trade ideas; a convergence point for travel, culture, personal development, and food experiences – and the technologies to capture those experiences
How long have you been in business?
Start-up, about to launch the website (and trip) in March 2007
What do you hope to accomplish with your new identity?
Create an online brand that will look visually inspiring, professional and unique, with the ultimate goal of drawing readers to our website.
When is the deadline for final entries before choosing a designer?
24 January 2007
Audience Profile:
Please describe your audience
People of all ages curious about travel, places, cultures, and connecting with people in other parts of the world. As this will be a journey of personal and professional transformation for us, we hope to attract people who view these types of experiences as opportunities for learning and personal development.
People purchasing photography related products.
Perception/Tone/Guidelines:
What type of logo would you like?
Fun, hip, professional, clean.
The logo should look good primarily against a white background. Ideally, it should also be able to stand up against a dark background.
Do you have any colors in mind for your logo? (if so, why?)
Although blue and green are in the current logo, we are open to any color scheme ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to new and different ideas.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fluid, inspired, creative, fun but professional, clean, international, multi-sensory, positive.
Where will your new logo be used?
Website, business cards, possibly on t-shirts or print/photo products in the future.
On the final delivery we need free editable source file in vector format (e.g., Adobe Illustrator, EPS), and web-ready versions. Also black and white version (for faxing).
Hello,
We are looking to refresh our logo before launching our website in a couple of months. A logo was developed last year as we first began planning our project. The project has changed and developed further since then. We need an updated look of the current design or a new design that fits with the attributes and project goals described in the project summary below.
You can use the current design as a base to play around with fonts/colors/graphics if you’d like. Or we’re open to completely new ideas. We’re looking for something hip, fluid, clean and professional.
We also have a more detailed creative brief if necessary. Just be in touch if you have any questions or need more details.
Thanks,
Audrey and Dan
Earlier developed logo attached.
Project Summary:
What text should be included in the main part of the logo?
- uncornered market
- UM is added at the end of the current logo in superscript, a play on the standard TM (trademark). It could stay or go, depending upon the design.
What type of product or service do you offer?
A travel and photography weblog for a couple traveling around the world. The weblog will be a vessel for multi-media projects - text, photography galleries, audio, and video - that will be developed along the journey as a way to share and communicate their travel and cultural experiences. As with any blog, input from readers will be encouraged and is one of our goals. The site will continue to exist and be updated after the initial journey. Throughout the initial journey and after, it will serve as a living resume.
A related online shop will offer print products based on our photography.
About the name uncornered market
- A play on words. We don’t want to “corner the market” on any of our experiences, but rather share them with a larger audience.
- Uncornered meaning “no corners”, implying boundless or endless possibilities
- Market – a place to trade ideas; a convergence point for travel, culture, personal development, and food experiences – and the technologies to capture those experiences
How long have you been in business?
Start-up, about to launch the website (and trip) in March 2007
What do you hope to accomplish with your new identity?
Create an online brand that will look visually inspiring, professional and unique, with the ultimate goal of drawing readers to our website.
When is the deadline for final entries before choosing a designer?
24 January 2007
Audience Profile:
Please describe your audience
People of all ages curious about travel, places, cultures, and connecting with people in other parts of the world. As this will be a journey of personal and professional transformation for us, we hope to attract people who view these types of experiences as opportunities for learning and personal development.
People purchasing photography related products.
Perception/Tone/Guidelines:
What type of logo would you like?
Fun, hip, professional, clean.
The logo should look good primarily against a white background. Ideally, it should also be able to stand up against a dark background.
Do you have any colors in mind for your logo? (if so, why?)
Although blue and green are in the current logo, we are open to any color scheme ideas.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Open to new and different ideas.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Fluid, inspired, creative, fun but professional, clean, international, multi-sensory, positive.
Where will your new logo be used?
Website, business cards, possibly on t-shirts or print/photo products in the future.
On the final delivery we need free editable source file in vector format (e.g., Adobe Illustrator, EPS), and web-ready versions. Also black and white version (for faxing).