Ferttek
02-05-2007, 11:34 AM
Admin code added by Abby - 6UU70539X92840419
Hello, I am Dave and I am the owner/operator of Fert-tek a startup lawn fertilizatin contractor. I am looking for a double sided 5X7 postcard design. This postcard will be used for both direct mail and as a handout flyer advertilsing my services and directing the customer to visit Ferttek.com for further information. LOGO FILES attached for designers to use.
I am not sure if DO will ask me to complete a survey for company information so I will post as much as I could here from the logo contest.
What text should be included in the main part of the logo?
Name of the business is Fert-tek and lawn and ornamental fertilization services. My tag line is... Make your neighbors green with envy. Dave Palmeri owner operator, Ferttek.com is the business website, ferttek@comcast.net is the e-mail address and my phone number as well. I am working on a list of services to list on the card, here is what I have so far; 5, 6 and 7 step fertilization packages available to keep your lawn looking its best, packages starting at________, weed, insect and fungus control, chemical edging, one time applications welcome, discounts available.
What type of product or service do you offer?
I want to communicate to the customer that this is a professional lawn and ornamental fertilization business like some of the big guys (True Green Chem Lawn or Scotts fertilization services.)
Services offered are obviously lawn and ornamental fertilization, weed, insect and fungus control, overseeding, and chemical edging.
How long have you been in business?
I have been in the lawn care industry for 20 plus years but want to grow and market the fertilization end of my business as its own entity.
What do you hope to accomplish with your new identity?
I want to communicate to the customer that this is a professional fertilization business that will take care of all their fertilization needs
What are your long term goals?
Build my client base and service territory through direct mail and internet marketing as well as through word of mouth.
When is the deadline for final entries before choosing a designer? Deadline is February 14th
Audience Profile: Residential and commercial properties, with middle and upper middle class consumers being my target. To start, I will focus mostly in the town I live in and then grow the business into territories of similar families and business
Please describe your existing audience, same as above, residential and commercial properties with middle and upper middle class being my target audience
Who would you like to add to your audience? Same as above again with the hope of word of mouth helping it along
Perception/Tone/Guidelines: Professional, reliable and trustworthy service with a personal one on one touch
What type of post card would you like? Professional / corporate, nothing cartoonish. Unfortunately I do not know much about this type of advertisement
Do you have any colors in mind? (if so, why?)
The colors should be eye catching but natural for the grow industry, earthtones and pastels flowers. They should also blend with my logo design.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your design? My tag line, "make your neighbors green with envy", lush green grass, colorful landscaping, calm and serene view suggesting the customer should relax and enjoy his or her yard and leave the work to me. I dont know if I will like to see one view of the customer looking out of his front door at his property, coffee cup in hand. Dont want to spend a lot of time on this idea unless it catches my eye to start.
Communication Strategy: Personal, one on one type business, with professional, quality service for the consumer.
What attributes would you like this postcard to reflect about your business? Will want this logo to set myself apart from the competition who mostly made their advertisements on a copy machine etc. Professional, corporate, trustworthy, value
What is your tagline or slogan? Make your neighbors green with envy
What is the overall message you are trying to convey to your target audience? Professional service with value in mind. Trustworthy and reliable service with a personal touch.
Where will your postacard be used? As part of a direct mail campaign and also as a handout like a large business card.
Competitive Positioning: No disrespect, but my competition is mostly immigrant workers coming up from Mexico with poor or no communication skills who are transient, what I mean by that is a different person shows up each time service is performed. I want the customer to know that each time they need service they will have somone there who they can communicate with and trust.
Who are your competitors and what do you think about their logos? Some are ok but most are terrible and homemade.
What sets you apart from your competitors?
I am the owner and operator, meaning I will be the one who does the work and takes the phone calls and service requests. Value through low overhead (business will be run out of my home), trust and reliability is important to me since I think the big companies are overcharging and providing poor service.
Targeted Message: Make a switch to Fert-tek and Make your neighbors green with envy
State a single-minded word or phrase that will appropriately describe your company:Professional service with value for the customer.
Hello, I am Dave and I am the owner/operator of Fert-tek a startup lawn fertilizatin contractor. I am looking for a double sided 5X7 postcard design. This postcard will be used for both direct mail and as a handout flyer advertilsing my services and directing the customer to visit Ferttek.com for further information. LOGO FILES attached for designers to use.
I am not sure if DO will ask me to complete a survey for company information so I will post as much as I could here from the logo contest.
What text should be included in the main part of the logo?
Name of the business is Fert-tek and lawn and ornamental fertilization services. My tag line is... Make your neighbors green with envy. Dave Palmeri owner operator, Ferttek.com is the business website, ferttek@comcast.net is the e-mail address and my phone number as well. I am working on a list of services to list on the card, here is what I have so far; 5, 6 and 7 step fertilization packages available to keep your lawn looking its best, packages starting at________, weed, insect and fungus control, chemical edging, one time applications welcome, discounts available.
What type of product or service do you offer?
I want to communicate to the customer that this is a professional lawn and ornamental fertilization business like some of the big guys (True Green Chem Lawn or Scotts fertilization services.)
Services offered are obviously lawn and ornamental fertilization, weed, insect and fungus control, overseeding, and chemical edging.
How long have you been in business?
I have been in the lawn care industry for 20 plus years but want to grow and market the fertilization end of my business as its own entity.
What do you hope to accomplish with your new identity?
I want to communicate to the customer that this is a professional fertilization business that will take care of all their fertilization needs
What are your long term goals?
Build my client base and service territory through direct mail and internet marketing as well as through word of mouth.
When is the deadline for final entries before choosing a designer? Deadline is February 14th
Audience Profile: Residential and commercial properties, with middle and upper middle class consumers being my target. To start, I will focus mostly in the town I live in and then grow the business into territories of similar families and business
Please describe your existing audience, same as above, residential and commercial properties with middle and upper middle class being my target audience
Who would you like to add to your audience? Same as above again with the hope of word of mouth helping it along
Perception/Tone/Guidelines: Professional, reliable and trustworthy service with a personal one on one touch
What type of post card would you like? Professional / corporate, nothing cartoonish. Unfortunately I do not know much about this type of advertisement
Do you have any colors in mind? (if so, why?)
The colors should be eye catching but natural for the grow industry, earthtones and pastels flowers. They should also blend with my logo design.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your design? My tag line, "make your neighbors green with envy", lush green grass, colorful landscaping, calm and serene view suggesting the customer should relax and enjoy his or her yard and leave the work to me. I dont know if I will like to see one view of the customer looking out of his front door at his property, coffee cup in hand. Dont want to spend a lot of time on this idea unless it catches my eye to start.
Communication Strategy: Personal, one on one type business, with professional, quality service for the consumer.
What attributes would you like this postcard to reflect about your business? Will want this logo to set myself apart from the competition who mostly made their advertisements on a copy machine etc. Professional, corporate, trustworthy, value
What is your tagline or slogan? Make your neighbors green with envy
What is the overall message you are trying to convey to your target audience? Professional service with value in mind. Trustworthy and reliable service with a personal touch.
Where will your postacard be used? As part of a direct mail campaign and also as a handout like a large business card.
Competitive Positioning: No disrespect, but my competition is mostly immigrant workers coming up from Mexico with poor or no communication skills who are transient, what I mean by that is a different person shows up each time service is performed. I want the customer to know that each time they need service they will have somone there who they can communicate with and trust.
Who are your competitors and what do you think about their logos? Some are ok but most are terrible and homemade.
What sets you apart from your competitors?
I am the owner and operator, meaning I will be the one who does the work and takes the phone calls and service requests. Value through low overhead (business will be run out of my home), trust and reliability is important to me since I think the big companies are overcharging and providing poor service.
Targeted Message: Make a switch to Fert-tek and Make your neighbors green with envy
State a single-minded word or phrase that will appropriately describe your company:Professional service with value for the customer.