Mtndiva
02-08-2007, 08:46 AM
Admin code added by Abby - 0PY125936L841774L
Hi Designers,
I am great with words but a bit graphically challenged. Plus, I am great at marketing for others, but when it comes to myself.... it's a whole different story. I appreciate your help!
Project Summary:
What text should be included in the main part of the logo?
Trailhead Marketing
What type of product or service do you offer?
Marketing and communications (web and brochure content, media relations, press materials, event planning, sponsorship management, branding, etc.)
How long have you been in business?
1-1/2 years
What do you hope to accomplish with your new identity?
Raise awareness about the company
Establish brand as knowledgeable, good, professional, easy to work with
What are your long term goals?
Long-term relationships so that I’m the go-to person when they need something
More projects, Long-term projects
More work with companies in cycling and outdoors
Work with international companies
When is the deadline for final entries before choosing a designer?
February 15, 2007
Audience Profile:
Please describe your existing audience
Marketing Managers, event planners, VIPs of cycling companies and events
Small companies without marketing budget for marketing person/team
Large companies who just need project support
Who would you like to add to your audience?
Companies selling in outdoors industry
Possibly high-tech, as well, but these are very secondary
European clients
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, fun, fresh
Do you have any colors in mind for your logo? (if so, why?)
Bright colors for sure. What I have in mind is bright blue and bright green – I feel these reflect my personality.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Probably a trailhead sign and/or at least a trail-like symbol (dotted line?)
Maybe a mountain or sunshine, or some other positive symbol of the outdoors
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, fun, positive, experienced, passionate about marketing work, trustworthy
What is your tagline or slogan?
No official tagline, but the idea is: We’ll show you the way to success
What is the overall message you are trying to convey to your target audience?
We can help you tell your story
Where will your new logo be used?
Business cards, website, possibly in email, letterhead, invoices
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I’d rather not influence your thinking
What sets you apart from your competitors?
Ability to solve wide range of marketing/communications issues, knowledge across industries, organized, thorough,
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Passionate (for what I do)
Hi Designers,
I am great with words but a bit graphically challenged. Plus, I am great at marketing for others, but when it comes to myself.... it's a whole different story. I appreciate your help!
Project Summary:
What text should be included in the main part of the logo?
Trailhead Marketing
What type of product or service do you offer?
Marketing and communications (web and brochure content, media relations, press materials, event planning, sponsorship management, branding, etc.)
How long have you been in business?
1-1/2 years
What do you hope to accomplish with your new identity?
Raise awareness about the company
Establish brand as knowledgeable, good, professional, easy to work with
What are your long term goals?
Long-term relationships so that I’m the go-to person when they need something
More projects, Long-term projects
More work with companies in cycling and outdoors
Work with international companies
When is the deadline for final entries before choosing a designer?
February 15, 2007
Audience Profile:
Please describe your existing audience
Marketing Managers, event planners, VIPs of cycling companies and events
Small companies without marketing budget for marketing person/team
Large companies who just need project support
Who would you like to add to your audience?
Companies selling in outdoors industry
Possibly high-tech, as well, but these are very secondary
European clients
Perception/Tone/Guidelines:
What type of logo would you like?
Professional, fun, fresh
Do you have any colors in mind for your logo? (if so, why?)
Bright colors for sure. What I have in mind is bright blue and bright green – I feel these reflect my personality.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Probably a trailhead sign and/or at least a trail-like symbol (dotted line?)
Maybe a mountain or sunshine, or some other positive symbol of the outdoors
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Professional, fun, positive, experienced, passionate about marketing work, trustworthy
What is your tagline or slogan?
No official tagline, but the idea is: We’ll show you the way to success
What is the overall message you are trying to convey to your target audience?
We can help you tell your story
Where will your new logo be used?
Business cards, website, possibly in email, letterhead, invoices
Competitive Positioning:
Who are your competitors and what do you think about their logos?
I’d rather not influence your thinking
What sets you apart from your competitors?
Ability to solve wide range of marketing/communications issues, knowledge across industries, organized, thorough,
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Passionate (for what I do)