[Project Complete] Due: Mar 14 - Custom Stitch logo - $200

[ATHANASIA]

(Admin code added by Palmer - 3H204415XY131444H)

Project Summary:
What text should be included in the main part of the logo? CUSTOM STITCH
TAG LINE: SPECIALTY EMBROIDERY, SCREEN PRINTING AND SIGNS

What type of product or service do you offer? SPECIALTY EMBROIDERY, SCREEN PRINTING AND SIGNS

How long have you been in business? 10 YEARS FOR EMBROIDERY, 1 YEAR FOR SCREEN PRINTING AND SIGNS

What do you hope to accomplish with your new identity? WIDEN OUR MARKET APPEAL ONE STOP SHOPPING FOR YOUR BRANDING NEEDS

What are your long term goals? COMPANIES, SCHOOLS, INDIVIDUALS, SMALL BUSINESSES , FIRE/POLICE DEPTS,ETC TO COME TO US FOR VARIOUS MULTI MEDIA PURPOSES

When is the deadline for final entries before choosing a designer? 1 MONTH-30 DYS

Audience Profile:
Please describe your existing audience. SMALL BUSINESSES,CHURCHES, SCHOOL GROUPS, MOTORCYCLE CLUBS, INDIVIDUALS

Who would you like to add to your audience? BIGGER COMPANIES, MORE GROUPS IE ATHLETIC TEAMS, COLLEGES

Perception/Tone/Guidelines:
What type of logo would you like? POSSIBLE OVAL-BUT FLEXIBLE

Do you have any colors in mind for your logo? (if so, why?) NO

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? NO NEEDLES, NO THREADS- NEED A MORE PROFESSIONAL IMAGE

Communication Strategy:
What attributes would you like your logo to reflect about your business? NOT JUST ABOUT EMBROIDERY- MORE BROAD BASE

What is your tagline or slogan? QUALITY PRODUCTS AND SERVICES ARE OUR SPECIALTY


What is the overall message you are trying to convey to your target audience?
ONE STOP SHOPPINNG FOR NAME RECOGNITION NEEDS

Where will your new logo be used? PRINT/WEBSITE/EMBROIDERY/SCREEN PRINT/SIGNS

Competitive Positioning:
Who are your competitors and what do you think about their logos?
BAHAMAJOES
EMBROIDME

List competitive URLs if possible
BAHAMAJOES.COM
EMBROIDME.COM

What sets you apart from your competitors? FASTER AND FRIENDLIER ATMOSPHERE WITH PROFESSIONAL SERVICE

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: A FAMILY ORIENTED COMPANY THAT GOES THE EXTRA MILE TO INSURE REPEAT BUSINESS AND CUSTOMER SATISFACTION

[Senter]

http://www.senterbrands.com/designout/CS1.gif

[Senter]

Stitched brandmark.
http://www.senterbrands.com/designout/CS2.gif

[Ratbaggy]

:)

[OffbeatDesign]

Thanks

[ATHANASIA]

Hi everyone,
Thank you for responding to the contest- I hope other designers join in as well.

Feedback:
Designer Senter;
Design 1 - Needle and thread is something we are trying to stay away from- We like Design 2 -more of a corporate feel and look but it looks familiar- colors are nice-maybe something more contemporary,bigger, bolder.

Designer Ratbaggy:

Design is too thready and simplistic- remember more broad base appeal we do signs and screen printing and etc stuff

Designer Offbeat Design;
Love the color and the oval- shading is too big in the oval, font is too cutesy
thanks again looking forward to more designs

[OffbeatDesign]

Thanks. Here's another option.

[Ratbaggy]

I've given your oval suggestion a little twist, and a (subtle) custom type treatment.

I look forward to hearing your thoughts and feedback.

Cheers,

Paul

[ATHANASIA]

Good Morning Ratbaggy(by The Way What Does That Mean?) I Do Like Your Concept Of Movement- Kinda Symbolises Progress And Growth- Perhaps Bolder And Bigger Oval- Love The Dynamic Colors- Can You Try Other Colors Too? I Want To See As A Sub Line- Specialty Embroidery And Signs- I Don't Know If That's A Definite But We Would Like To See That Incorporated And If Ratbaggy Is Too Personal- Don't Answer.

[ATHANASIA]

hi everyone,
Please add as a sub line: SPECIALTY EMBROIDERY AND SIGNS.
THANKS-
I AM LOVING THIS BUT FORGIVE ME IF MY DIRECTION IS LESS THAN FOCUSED- DIFFICULT TO PUT INTO WORDS EXACTLY WHERE WE WANT TO GO.
THANKS :)
ATHANASIA

[Ratbaggy]

Athanasia,

Ratbaggy is a name taken from Australian musician, Paul Kelly's side project - called Professor Ratbaggy.

I liked the name, simplle as that :)

I'll post some alternatives as soon as possible.

Cheers,

Paul

[glyphica]

Here's one from me ;)

[Paula23]

:)

[Ratbaggy]

I've given the text a little more breathing space.

Will certainly present some other colour options - I'll post them in a bit (do you have nay in mind?).

:)

I look forward to hearing and further thoughts and feedback.

Cheers,

Paul

[Ratbaggy]

and with the tag line, which will not recreate well at smaller sizes.

:)

[BlueCherryGraphics]

v1 bold/brandable

[BlueCherryGraphics]

v2 I know you didn't want stitching, but I came up with this and thought I'd post just in case. (It does include paint to represent screenprinting and signs)

[ATHANASIA]

Hi! Cute Cat-kekapania- Thank You For Your Submission. Perhaps Becoz Of The Shading This Design Looks Like A Web Button- Changing The Font And I Understand The Baste Stitch Look Around The Oval- Looks Too Much Like Tailoring. Thank You Again. Athanasia

[ATHANASIA]

Good Morning Everyone,
Thanks For Your Participation. I Am Excited Toreview Such Creativity.
Professor Ratbaggy- We Like The Boldness And The Continuity Of Custom Stitch Version 2.2- The Tag Line Should Read Specialty Embroidery & Signs (perhaps Not Proper English But We Are In The South :))

Paula 23: Very Nice Design- Could Stitch Be Reduced And Custom Made To Be A Little Bigger And Perhaps Try Some Other Colors-don't Differentiate Color Change On Specialty...thanks

Jennifer: You See Even When I Say I Didn't Want Stitches-you Proved Me Wrong- We Really Liked Version 2- I Promise From Now On-to Defer To The Graphic Artists. On This Version- Could You Reduce Stitch A Smidgeon And Increase Size Of Custom- Make The "c" A Little Heavier. Also Take Out The Word Screen Printing In Tag Line- And Plump Up The Tag Line

Thanks Everyone
Athanasia

[Ratbaggy]

Good Morning Everyone,
Thanks For Your Participation. I Am Excited To review Such Creativity.
Professor Ratbaggy- We Like The Boldness And The Continuity Of Custom Stitch Version 2.2- The Tag Line Should Read Specialty Embroidery & Signs (perhaps Not Proper English But We Are In The South :))

Athanasia


Hehe. I understand, I'll make the change and repost.

*plays first section of dueling banjos*

:)

Cheers,

Paul

[Senter]

http://www.senterbrands.com/designout/CS3.gif

[Paula23]

Thank You for the feedback :)
Here are the adjustments and more color options.


Paula

[ATHANASIA]

Hi Everyone,
Thank you all for your creative talents. It has been a tough decision but our final decision is Version 2 Jennifer Johnson.
I look forward to working on the edits with you and appreciate everyone's input- good luck.
ATHANASIA-----
Professor Ratbaggy with your dueling banjos- thanks :cool:

[Paula23]

Project Update:
This project is now in the Revisions Forum.
Client,please let us know when the files have been
received.
Thanks :yes:

[BlueCherryGraphics]

Hi,

Thanks for selecting my design.

I made the edits you requested above, but just let me know if we need more changes.

Thanks again!

[ATHANASIA]

Hi Jennifer,
Could you nudge the C's baseline even with the bottom of the word STITCH?This of course will have the C go above ustom which I think is where we want to see. Not sure if that is the final revision but looks like that may be all.
Thanks
Athanasia

[BlueCherryGraphics]

Sorry; I just noticed you'd left feedback.

Here you go...

[ATHANASIA]

Hi Jennifer
WE LOVE VERSION 4! I am very excited about our new logo- because I do not know the process-what is the next step?- I need the design in several different formats- .eps, .bmp , .jpeg, even .cdr if you have that-Also what font is the Custom in?- we want to make our store sign with this logo. Thanks again- it looks great! ATHANASIA

[BlueCherryGraphics]

Hi,

Thank you for selecting my design.

Download instructions and detailed information on the included file formats have been sent to you via private message. You can access that message here:

http://www.designoutpost.com/forums/private.php?

The font names are there as well.

Once you've downloaded the files, please post noting that fact in the thread which will notify the moderators that the project is ready to be archived.

If you have any questions, feel free to contact me.

Thanks again,

[ATHANASIA]

Thanks Jennifer
I Have Received The Appropriate Formats Of The Design I Selected And You Created. We Feel You Captured Our Company And A Lesson For Us -never Say Never- We Needed To Be More Receptive To Creativity- It's What We Do Too.

This Has Been A Great Experience And Have To Thank One Of Design Outpost Customers In Finding You Guys.

I Too Will Voice The Virtues Of This Site.

Thank You Again Jennifer
Athanasia

[BlueCherryGraphics]

Thanks for the nice words Athanasia :) I am glad you're happy with the outcome.

Best of luck with the business! :)

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.