[Project Complete]Due:March 4th - Logo with Genie - $150

[Russ1111]

(Admin code added by Palmer - 51V57586VM438661P)

Cool logo with a Genie using the domain name:
EquityGenie.com

possible slogan added but still working on it - something like,
'I Dream of No Mortgage' or
'It's Your Home Not the Banks' or?

Our software allows homeowners with a 30 year mortgage to pay it off in 8 to 10 years (for example) - therefore saving up to two thirds of the interest they would have paid the bank.

thanks

[BlueCherryGraphics]

Hello,

Please complete the logo design assessment located here:

http://www.designoutpost.com/forums/showthread.php?t=7819

That will give the designers the information they need to create submissions in line with your vision for your new logo.

Thanks! :)

[Russ1111]

Design Outpost Creative Brief Worksheet

Project Summary:
What text should be included in the main part of the logo?
EquityGenie.com


What type of product or service do you offer?
Enables mortgage holders to pay off mortgage in approx 1/3 time by reducing interest charged by banks


How long have you been in business?
less than one year


What do you hope to accomplish with your new identity?
Inform consumers of the misinformation about mortgages (the banking industries biggest secret) that costs homeowners billions of dollars per year in needless interest


What are your long term goals?
Make every homeowner and prospective homeowner aware and enable them to profit from homeownership rather than going in debt.


When is the deadline for final entries before choosing a designer?
would like to have in a week (by Mon Feb 26)


Audience Profile:
Please describe your existing audience
homeowners and prospective homeowners


Who would you like to add to your audience?
?

Perception/Tone/Guidelines:
What type of logo would you like?
our original idea was a Genie (kinda a play on 'I Dream of Jeannie')


Do you have any colors in mind for your logo? (if so, why?)
not really, maybe Blues or Greens


Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
a Genie. Our software is named EquityGenie.


Communication Strategy:
What attributes would you like your logo to reflect about your business?
cool, easy, saves money, creates equity for you


What is your tagline or slogan?
still working on and can switch out later. something like...
"I Dream of No Mortgage" or
"It's Your Home Not The Banks" or
"Make Mortgage Interest Disappear"
"Make Your Mortgage Disappear"

you can create without tag line for now


What is the overall message you are trying to convey to your target audience?
The banks biggest mortgage secret costs you thousands of dollars


Where will your new logo be used?
in software and for advertising


Competitive Positioning:
Who are your competitors and what do you think about their logos?
I've only seen company names used


List competitive URLs if possible
N/A
but we have a page for testing copy that should be up in a day or so if you want to read more...
http://www.TheDeathOfMortgages.com

What sets you apart from your competitors?
price point - we are one third less and offer additional services

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Your Banks biggest secret is making them rich and costing you thousands more than you should be paying for your mortgage.

[abby]

Project Update: The deadline has been set for Feb 28th.

[OffbeatDesign]

Thanks

[OffbeatDesign]

Version 2 with the genie

[OffbeatDesign]

Type with more of a genie flair if you're so inclined.

[Russ1111]

thanks!

I would like to see other designs please. Here are some Genie pics found on the web...
http://www.thedeathofmortgages.com/genie.html
the Genie could be female or male.

[abby]

Project Update: The project deadline has been extended to March 4th.

[nhr]

My design coming...
Thank you.

[Russ1111]

I like the first one best - lamp with money sign, color and font ok.

Like the concept of the Genie head on the second one but not that head - Possibly make the Genie and Dollar sign together but more defined. Either the Dollar sign could be the body of the Genie or it could be on chest like superman?

Other thoughts: since this is about home equity, maybe a way to incorporate a 'House' (simple house shape), as part of the 'Lamp' or 'Equity' or the '.com'?

What I was hoping for was several 'totally different' designs we could then choose one to run with.
We have a deadline coming up, thanks for any help.

[Titania]

i'm in! i'll post asap! :yes:

[Titania]

http://www.dergolem.com/titania/do/titania_genie.jpg

[Russ1111]

Thank You!

Do you have any other versions of the actual 'Genie Body' by chance - any female? or can you incorporate a 'Dollar' sign in the Genie.

other ideas:
Different font (is it possible to use the same Font used on Dollar Bills).
Different colors (color of money green for 'Equity' maybe).
I like the 'bottle' but think more people identify with a yellow 'lamp' style like above.


thanks,
Russ

[Titania]

i'll work on your requests and will post asap! :yes:

[shnickerdoodle studios]

One from me...

Thanks,
Deanna

[Russ1111]

thanks, but don't like the Genie... looks like a spooky ghost or something : )

[nhr]

Here we are:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/EG_nhr.png

Thank you :)

[Titania]

hope you like this, if you do, i can work on the lamp... i forgot it... :blush:

http://www.dergolem.com/titania/do/titania_genie2.jpg

[shnickerdoodle studios]

Here is another one from me..

Thanks,
Deanna

[Russ1111]

thanks everyone.

Chosen designer: Titania

-will post in 'Revisions' forum.

[nhr]

Congratulations, Titania!
Very, very nice :)

[abby]

Project Update: This project has been moved to the Revisions Forum.

Client after you have downloaded your files please post a message that you have your files. Thank you

[Russ1111]

Hi Titania

I would like to modify your Version 01. the one with the blue male genie...

-change the bottle to a yellow lamp (like the first submission at top).
-change font to something closer to the font used on dollar bills.
-change the colors, green for Equity and Blue for Genie.
-make the house in his hand the same color yellow as 'lamp'.

not sure if you have any but do you have any other variations of THIS genie? his right hand is bent outward - it may work but if you have any others to choose from please let me know.

one other thought if possible... on his 'hat' is there a way to replace the line in front with a $ Dollar sign - maybe green or yellow?

thanks,
Russ

[Titania]

thanks nhr!!
and thanks Russ1111 for choosing my design!! :D
i'll work on your requests and will post asap!! :yes:

[Titania]

ok, here it is... let me know what other changes you need to see... :D
hope it suits you!

http://www.dergolem.com/titania/do/titania_genie3.jpg

[Titania]

files have been sent... :yes:

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.