[Project Complete] Due: Mar 19 - Kudos Photography Needs a New Logo - $225

[ianmac]

(Admin code added by Palmer - 37F714472B0936139)

Hi

Thanks for taking the time to look at my brief. I am looking for something completely different to what I have now, but I will only know what it is when I see it. I have been looking for a logo designer for some time now and after a recommendation from other photographers on the DWF have decided to come here, and after seeing some of the previous projects here, I am confident you will be able to design me a killer logo!

I have listed for you my current live website, and my new work in progress website to give you some idea of where I am at the moment. I have also attached a recent design of a business card, which in a way sums up my style – I think!

Our current site: http://www.kudosphotography.co.uk/
Our new site (not live yet) http://kudosphotography.co.uk.whsites.net/blu_site/

I look forward to working with you all and eagerly await my new killer logo and identity.


Design Outpost Creative Brief Worksheet

Project Summary:

What text should be included in the main part of the logo?

Kudos Photography & perhaps our tag line/s which are:

1. images to smile for...
2. wedding photography to smile for...

(I am leaning towards dropping the tag line)
What type of product or service do you offer?

Documentary Wedding Photography

How long have you been in business?

3 Years (as a wedding photographer)
What do you hope to accomplish with your new identity?

I am looking to accomplish an easily identifiable quality brand

What are your long term goals?

To continue to build my business and attract the higher end clients
When is the deadline for final entries before choosing a designer?

I would like to complete this project by 29th March or sooner for the right design
Audience Profile:

Please describe your existing audience

Aspiring to lower-middle end of market
Who would you like to add to your audience?

Middle to more affluent, quality driven, professional clients – women in the 20-40 age group

Perception/Tone/Guidelines:

What type of logo would you like?

Something that says Kudos (from a Thesaurus) perhaps a slight feminine edge without being overly fancy
Do you have any colors in mind for your logo? (if so, why?)

I like earthy colours but I would also like a black on white & white on black option. I am open to suggestion.
See my new (not live website) for ideas
http://kudosphotography.co.uk.whsites.net/blu_site/index2.php
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

No

Communication Strategy:

What attributes would you like your logo to reflect about your business?

elegant, stylish, relaxed, professional
What is your tagline or slogan?

1. images to smile for...
2. wedding photography to smile for...

(I am leaning towards dropping the tag line)

What is the overall message you are trying to convey to your target audience?

creative, elegant, stylish, relaxed wedding photography
Where will your new logo be used?

Website and on business stationery, television advert, promotional materials
Competitive Positioning:

Who are your competitors and what do you think about their logos?

no comment

List competitive URLs if possible


www.jcsphoto.com
www.peterprior.com
www.murrayphotography.com
www.lissphotography.com
and so on – there are so many!

What sets you apart from your competitors?

We are specialist wedding photographers and as such do nothing else

Targeted Message:

State a single-minded word or phrase that will appropriately describe your company:

simple, elegant documentary wedding photography

http://www.kudosphotography.co.uk/assets/images/card.jpg

[glyphica]

Here are my concepts for your logo. :) Let me know what you think. :yes:

[glyphica]

:)

[glyphica]

;)

[glyphica]

:d

[glyphica]

and lastly :D

[ianmac]

Hi Kekepania

Many thanks for your very quick response. Unfortunately these first submissions are not quite hitting the spot with me.

[Leclerk]

hi!

http://www.logoholik.com/do/logoohlik_kudos_01.jpg

[Leclerk]

and alternate version...

http://www.logoholik.com/do/logoohlik_kudos_02.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_03.jpg

[ianmac]

Hi Logoholic - thanks for your submissions. Whilst I don't get that feeling of "thats it!!" I do like where you are at with version 1.

To anyone else thinking about designing me something - what I would like is a logo with a combined graphical element (icon?) which can also be separated and used on its own. So the element needs to simple but strong and easily recognisible.

Sorry hope this makes sense. Like I said, I will know it when I see it!

Keep them coming!

[Leclerk]

how's this?

http://www.logoholik.com/do/logoohlik_kudos_04.jpg

[ianmac]

Not quite sure what that is saying??

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[BlueCherryGraphics]

v3

[Fran]

:)

http://img111.imageshack.us/img111/7976/kudos1im5.jpg

[Fran]

:)

http://img240.imageshack.us/img240/2733/kudos2dj3.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_05.jpg

[ianmac]

Hi - BlueCherryGraphics - thanks for your concept. Unfortunately the logo is very similar to another well known company here in the UK.

Fran - this is very similar to what I have already.

Keep them coming. For reference - I have seen many concepts that I kind of like in previous design requests from other wedding photographers here on Design Outpost.

Thanks again so far for your efforts.

[ianmac]

So far I like the logos that have Kudos over photography and evenly spaced, rather than the long versions. I think I am leaning more towards the versions which have a modern and expensive looking font.

The area that I am looking for excitment is probably the graphical presentation and incorporation of an icon.

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/Kudos_nhr.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/Kudos2_nhr.png

Thank you.

[OffbeatDesign]

Thanks.

[Unorthodox]

:)

[OffbeatDesign]

Version 2

[shnickerdoodle studios]

One from me...

Thanks,
Deanna

[ianmac]

Thanks all for your efforts so far.

Offbeatdesign - You are closest so far with version 1 but for some reason I like your version 2 as well, and yet it is totally different to anything I had envisaged. Could you perhaps develop these concepts a little more.

For everyone else - I think you are all on the right lines with using the 'K'. The actual words Kudos & Photography are probably the easiest, but the logo/icon is what is going to win this competition.

Thanks again for all your great work so far.

[OffbeatDesign]

Thanks. Here are some variations.

[OffbeatDesign]

Framing the shot

[OffbeatDesign]

With the "K"

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_06.jpg

[castell]

http://www.visualadv.net/projects/recent/kp_prev1.gif

Castell

[castell]

http://www.visualadv.net/projects/recent/kp_prev2.gif

Castell

[ianmac]

Hi Logoholic - thanks for having another go. I think version 6 has something. If possible I would like to see you expand this concept a little bit more to see where it can lead.

Thanks again!

[castell]

http://www.visualadv.net/projects/recent/kp_prev3.gif

Castell

[castell]

http://www.visualadv.net/projects/recent/kp_prev4.gif

Castell

[castell]

Here is one quick view in negative (as a separate composition)

http://www.visualadv.net/projects/recent/kp_prev4a.gif

Castell

[ianmac]

Hi Castell - thanks for your entries. I like what you have produced however it does not really fit with my image - weddings and brides.

[castell]

http://www.visualadv.net/projects/recent/kp_prev5.gif

Castell

[castell]

...and a more detailed composition.

http://www.visualadv.net/projects/recent/kp_prev5a.gif

Castell

[Leclerk]

sure, here are some alternatives...

http://www.logoholik.com/do/logoohlik_kudos_07.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_08.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_09.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_10.jpg

[Leclerk]

and finally...

http://www.logoholik.com/do/logoohlik_kudos_11.jpg

[ianmac]

Hi Logoholic - The more I look a version 6 the more I like it, the wife likes version 7 more (typical)! I like the black & gold, but could I also see them in black and some kind of platinum effect please? Would it also be possible to see them with this colour reference B5213B?

Many thanks again..

[Leclerk]

ok...

http://www.logoholik.com/do/logoohlik_kudos_06b.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_07b.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_07c.jpg

[ianmac]

Hi Logoholic - Thanks for doing the platinum versions (6b & 7b). Please can you show me them with the same lighting effect that 6 & 7 have, I'm not sure that I like thesplit shade on the top left. Also version 7 - what I meant was to keep it all black like 6 & 7 but have the red running through the logo K like you have in the gold version.

Thanks

[Leclerk]

yep...
http://www.logoholik.com/do/logoohlik_kudos_06c.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_06d.jpg

[Leclerk]

http://www.logoholik.com/do/logoohlik_kudos_07d.jpg

[Leclerk]

and last one... i think i covered them all. My favorite is 6c.
Cheers,
Bojan

http://www.logoholik.com/do/logoohlik_kudos_07e.jpg

[ianmac]

Hi Bojan - thanks so much for doing these again for me. I have different uses for the same logo which is why I like the gold, platinum, red versions 6, 6c & 6d. Can they be supplied in those 3 colours or is it possible for me to change the 'K' colouring as I need?

[Leclerk]

In short - yep :) Although you will need either Adobe Illustrator or Adobe Photoshop to edit them...

[ianmac]

Moderators - is it possible to change my due date to March 19th? I think I am very close to deciding my logos but want to give those a chance that might be leaving it until closer to my original due date.

Thanks

[Leclerk]

and of course you will need to poses knowledge to make color changes in those applications :)
cheers,
Bojan

[ianmac]

Bojan - what file formats do you supply the logos in?

[ianmac]

Being a photographer I have photoshop so if one of the files is supplied as a layered PSD I guess it would be easy enough?

[Leclerk]

Good - problem solved :) You will get illustrator eps, psd, jpg, tif and gif for each.

[BlueCherryGraphics]

PROJECT UPDATE: The due date on the project has been moved to March 19th at the client's request.

Please submit any new designs and/or revisions prior to that date.

Thanks!

[ianmac]

This project has been moved forward to the 19th - so I would like to give anyone out there that thought they had until the 29th a chance to submit design concepts.

I will announce the winner on Monday @ 16:00 GMT.

Good luck.

[nhr]

:)

[ianmac]

I would just like to thank everyone who submitted their concepts. But there has to be a winner and I guess he got my attention very early on with design version 6 - so the winner is LogoholiK!!

If the moderators could move this into revisions so that I can complete the project.

[Leclerk]

Thanks for choosing my design proposal. Mods will soon move your project to revision forum.

Cheers,
Bojan

[ianmac]

Hi Bojan.

Thanks again for a great design. I think everyone knew that you had this one in the bag very early on!

The version I like is 6 & 6c but I wonder if you can suggest a way that I can use this logo on a black background, without using a different colour keyline? I was thinking along the lines of a background glow or something. This is only for the splash page on my new site. For every other use the logo will be on a white background.

Thanks Ian

[Leclerk]

:) thanks. Here are two solutions for dark background. Also, are you close to decision regarding final color combo? 6 or 6c?

http://www.logoholik.com/do/logoohlik_kudos_06e.jpg

Let me know your thoughts and i will pack your files asap.
Cheers,
Bojan

[ianmac]

Well now I've seen how you suggest using it on a dark background, it has to be 6c and the 6e(1) the perfect combo!

[ianmac]

Is it possible to do a square backlight on the K rather than the round backlight?

[Leclerk]

sure...

http://www.logoholik.com/do/logoohlik_kudos_06f.jpg

[ianmac]

Ok - PERFECT!! 6c & 6f work so well together!! Thats it then - done!

[Leclerk]

All right. Ian, i've sent you a private message with download link to you logo files.

Cheers,
Bojan

[ianmac]

"Project complete, files received"

Thank you Bojan for your design and thank you to Design Outpost for a great service.

Ian MacLachlan
www.kudosphotography.com

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.