[Project Complete] Due: Apr 30 - Aussie Car Brokers - $300

[ZB]

Admin code added by Abby - 7UH08702LN162010W

Winning design $300us

Project Summary:

What text should be included in the main part of the logo?
Logo 1 - Aussie Car Brokers
Logo 2 - aussiecarbrokers.com.au

What type of product or service do you offer?
The core business is new car discounts.

How long have you been in business?
This is a new, i.e. start up, business.

What do you hope to accomplish with your new identity?
Create a memorable logo, something that creates an impression, people identify with and can recognise instantly at a glance.

What are your long term goals?
Build a known, national, trusted, brand.

When is the deadline for final entries before choosing a designer?
No huge rush on this, it’s more eimportant to get the logo right. Probably April 30th but may extend it if necessary.

Audience Profile:

The audience profile is very wide, anyone who is buying a car! This is why I believe the log needs to be fairly corporate based.

Who would you like to add to your audience?
Just more people looking for a new or used car.

Perception/Tone/Guidelines:

What type of logo would you like?
The logo needs to be fairly corporate, i.e. not too busy, due to the wide range of audience it needs to appeal to and the fact that it is, in essence, a automotive sector logo. I am looking for something that will easily translate into several colours, will scale to a small size and will able to be used for many applications such as embriodered on T-shirts.

Do you have any colors in mind for your logo?
Yes, I envisage positive/inviting/affirmative colours for action such as blue/green/gold, especially on the main logo - not a warning colour such as red.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?No.

Communication Strategy:

What attributes would you like your logo to reflect about your business?
Fast, efficent, customer service. Great deals, i.e. better interest rates than banks offer.

What is your tagline or slogan?
One does not exist yet.

Where will your new logo be used?
Web Site
Stationary
Business Cards
Shop Front/Signage
T-Shirts/Caps

Targeted Message:

State a single-minded word or phrase that will appropriately describe your company:
Easy to use specialist service who are trustworthy, knowledgeable and efficient at finding a great deal.

Logo Details:

Format:
Illustrator 10 format, can be in “.EPS”, but prefer “.AI”.

[nhr]

Hello:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/ACB_nhr.png

Thank you.

[nhr]

Variations on "C-road" theme:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/ACB11_nhr.png

:)

[freetime]

.

[ZB]

Hi Folks,

Its a good start and we now have something to work on.

nhr = Its a start but we think its a bit too busy and some of the general public may not get the logo if it were stand alone. we would probably like the car part of it to be a major part of the logo as well.

We do like the idea of having the road in it as well.

freetime = This is well on the way of what we may be after, can you put one up in just black and white. The black used seems a little brown. The overall logo is great but would like to see it in a nice corporate blue, we dont really like the green but the yellow is growing on us. This is a really strong start.

thanks

zb

[Ratbaggy]

Under what scenarios do you imagine using the logo as 'stand alone'?

Cheers,

Paul

[ZB]

Hi Ratbaggy,

I could imagine that as the brand gets more well known, that the logo could be seem from a distance on a billboard and straight away it is recognisable, that is the symbol. So the logo should be clear.

I hope this helps you out.

thanks zb

[Fabian]

Hi

[Fabian]

version 2

[Fabian]

version 3

[Fabian]

version 4

[Fabian]

version 5

[Fabian]

version 6

Oh yeah,I really like how this one turned out :)

[freetime]

.

[ZB]

fabian = I actually like the colors used but not sure on the overall design. Version 6 is the fav of your designs.

freetime = This is the front runner for now, I like the overall concept. Leave it at that for now and I will come back to you towards the end to let you know if we would like anything changed.

We will make our final decision in 2 weeks.

thanks zb

[castell]

http://www.visualadv.net/projects/recent/acb_prev1.gif

[castell]

http://www.visualadv.net/projects/recent/acb_prev1a.gif

[castell]

I very much like how a car shape can be fit into the shape of aussie.

http://www.visualadv.net/projects/recent/acb_prev1c.gif

[gig]

mine, aussie map with wheels

[ZB]

gig = It goes look OK but not sure if it really projects a strong corporate image. I will keep looking at it to see if it grows on me.

castell = Pretty much the same as gig, Im not sure if these project a strong corporate image.

One note I didnt mention from the word go! We are trying to project an image which is along side the major car dealers, ie ford, holden, nissan. Therefore it must be something trusted and pleasant on the eye, i hope Im not asking for too much.

thanks zb

[gig]

Hi, thank for feedbacks.
I try this change to make it more corporate look :)

[BlueCherryGraphics]

Notice: Due to potential Design Outpost policy infractions, design(s) have been removed from this project thread. When the error is resolved, and complies to our guidelines, the designer will repost their entry. Thank you for understanding.
===========

(2) designs pending review

[Leclerk]

http://www.logoholik.com/do/logoholik_aussie_01b.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_aussie_02b.jpg

[Leclerk]

http://www.logoholik.com/do/logoholik_aussie_03.jpg

[Virgil]

Hello ZB,
Here's my first try, merely with a typographical solution.

Thank you,
Virgil.

[castell]

:)

Hello,

Here is my other finished proposal, based on your comments.

http://www.visualadv.net/projects/recent/bnl_prev4.gif

[nhr]

Hello again:

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/ACB2_nhr-1.png

[nhr]

http://i17.photobucket.com/albums/b92/nhrdesign/DO_/ACB21_nhr-1.png

Thank you.

[freetime]

.

[freetime]

.

[ZB]

Hi, thank for feedbacks.
I try this change to make it more corporate look :)

Can you please try it in dark blue with the Southern Cross stars superimposed onto it. You may need to remove the road, although if you can still make it look good with it there.....

http://tbn0.google.com/images?q=tbn:EZl5GZP3PdTFoM:http://www.33ff.com/flags/XL_flags_embossed/Australia_flag.gif

[ZB]

Hi Everyone,

gig[U] Message 21

We like this one, can you change the colour to a corporate blue, maybe you can try a few different shades. Another idea, can you superimpose a picture of the southern cross into it and maybe take out the road.
I think if one of these look good, then its going to go very close to what we want.

thanks zb

P.S, we are looking to pick one of the logos as soon as gig can make this change

[Fabian]

Hello client,

All designers work independently from each other there are not permitted to take another designers idea and use it as their own.ie the southern cross concept introduced by Freetime.

Thanks
Fabian
Design Outpost Moderator

[ZB]

Hi Gig,

Can you change the colour to a corporate blue, Message 21

thanks

zb

[gig]

Hi ZB,
thanks for feedbacks.

This is the revise onto blue color :)

[gig]

Hi ZB,
I can't use southern cross concept as moderator message in message #35

[gig]

Hi, this is an alternate..

[gig]

and an alternate of red color on the road

[ZB]

Hi gig,

We like message 37 but would prefer a actual picture of the southern cross in it, Ive sent a message to Fabian to see if we can get something sorted out

thanks

zb

[Fabian]

ZB,

I need to consult with my fellow moderators on this,I'll get back to you
soon.

Thanks
Fabian
DO Moderator

[Fabian]

Yes,everyone is now free too use the "Southern Cross".

Thanks
Fabian
DO Moderator

[gig]

Thank you Fabian ;)

ZB, this is a version with road and southern cross

[gig]

and a version without the road

[ZB]

Great!

We have a winner, gig wins the loot!

thanks for all the ideas and designs, good work.

cheers

zb

[gig]

Hello ZB, thank you for choosing mine :)

which one do you choose as final logo? #45 ?

[BlueCherryGraphics]

Congratulations Gig.

This thread has been moved to the Revisions Forum.

Client, please post a note in the thread once you've received the final files.

Thanks! :)

[gig]

Hi, file sent. Please check your email...

[ZB]

Got the file,

Thanks for the good work from everyone.

Well done gig and thanks design outpost!

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.