[Project Complete] Due: Apr 20 - Coffee Bean and Tea Leaf Logo - $250

[beansnleaves]

Admin code added by Abby - 72925545VU905634H

Project Summary:
What text should be included in the main part of the logo?

Beans ‘n’ Leaves

What type of product or service do you offer?

Fresh ground coffee and loose tea leaves, primarily sold over the internet

How long have you been in business?

A new business, incorporated in March 2007

What do you hope to accomplish with your new identity?

We need a strong logo that will appeal to our target market, to be used on all packaging, letterheads, correspondence, the Web site etc.

What are your long term goals?

To build an instantly recognizable quality brand that is the first choice for coffee and tea in the home and at up-market establishments.

When is the deadline for final entries before choosing a designer?

20th April 2007

Audience Profile:
Please describe your existing audience

Coffee and tea drinkers (young professionals, over 40s, top end market); cafes; hotels; restaurants; shops.

Who would you like to add to your audience?

As above

Perception/Tone/Guidelines:
What type of logo would you like?

The business name, Beans ‘n’ Leaves, and a simple line drawing of a coffee bean and single tea leaf

Do you have any colors in mind for your logo? (if so, why?)

Yes, white background and sage green/verdigris line drawing and font
We are happy for designers to make their own alternative proposals for colour schemes, but have selected the above with the view to keeping the design clean, simple, minimalistic, distinctive and memorable.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

A single coffee bean and single tea leaf

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Quality, style, fresh, that “added extra”

What is your tagline or slogan?

To be decided, but similar to “Top quality coffee and tea, delivered to your door”, No tagline or slogan to be included within the logo design

What is the overall message you are trying to convey to your target audience?

Maximising the coffee/tea drinking experience, making the quality more important than the price, giving that extra oomph and added value.

Where will your new logo be used?

On the Web site, on all packaging, promotional leaflets, signage, correspondence, letterheads, business cards etc.

High quality Vector and Bitmap versions required.

Competitive Positioning:
Who are your competitors and what do you think about their logos?

None locally, mainly multinationals. No specific logo in direct competition.

List competitive URLs if possible

www.thebeanshop.co.uk

What sets you apart from your competitors?

Passion for high quality coffee and tea. Quality products and service.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Vibrant, Young and Enterprising

[shnickerdoodle studios]

One from me...

Thanks, Deanna

[shnickerdoodle studios]

A variation

[beansnleaves]

Thanks for starting us off! Prefer your first version, with the stalk - can you try the bean and leaf alongside each other and more detail? Also, not sure about the brown colour - try just in a muted green? Keep them coming! :D

[Blesseville]

http://www.blesseville.com/do/bal1.jpg

[shnickerdoodle studios]

Here is a revision from me...

Thanks, Deanna

[tini1]

:) Hello...here is my first concept for your logo..
Thanks!

[OffbeatDesign]

Thank you

[OffbeatDesign]

Version 2

[OffbeatDesign]

Version 3

[OffbeatDesign]

I have a question regarding the apostrophes in your name.

You have it listed as:
Beans ‘n’ Leaves

The correct usage would be:
Beans ’n’ Leaves
as both apostrophes are each taking the place of a missing letter.

Which did you want to go with?

[Artemii]

Hello! :)

[beansnleaves]

http://www.blesseville.com/do/bal1.jpg
Thanks for your submission! Nice design but not what we are looking for - reminds me of a lotus flower or water lily as oppose to a coffee bean and tea leaf - think the leaf should be on a stalk. Keep trying though and thanks for your effort! :yes:

[beansnleaves]

Here is a revision from me...

Thanks, Deanna

Liked it better - had problems with my apostrophies though and meant for them to point out the other way - as in 'n' or straight down...Would like to see any more ideas you have!

[beansnleaves]

Version 2
Like the colour green you have used! Could you make the coffee bean and tea leaf more prominent? Aslo, could you try the text in lower case (apart from the B and L)?? Thanks :D

[beansnleaves]

Meant to say, the green colour of your second design was the one that I liked. Not keen on the 1st version, but also quite like the 3rd.

[beansnleaves]

You are right about the apostrophes - would ideally like them flicking out, not in, but couldn't get that effect on my computer........Thanks!

[beansnleaves]

Hello! :)
Nice font! Not keen on the colours though - can you use just the one colour and try it in a muted sage green? Thanks ;)

[beansnleaves]

:) Hello...here is my first concept for your logo..
Thanks!

Not sure on this one....like the leaf design at the end, but want a less fussy font. Could you do a more intricate design for the leaf and coffee bean, like a pencil drawing and try just the one colour (muted green)? Thanks! :)

[Blesseville]

http://www.blesseville.com/do/bal2.jpg

[castell]

http://www.visualadv.net/projects/recent/bnl_prev1.gif

[castell]

http://www.visualadv.net/projects/recent/bnl_prev2.gif

[Artemii]

You mean like this?

[Artemii]

:)

[Ratbaggy]

Out of interest ... are your beans and leaves Fair Trade certified?

Cheers,

Paul

[LutFi]

one from me. :)

[LutFi]

:)

[beansnleaves]

one from me. :)
Like the design! Can you try it with the bean before the leaf and also try a plainer, but more chunky font? Thanks! :yes:

[beansnleaves]

one from me. :)
Just to clarify - it was Design 1 that I particularly likes. Could you also try it just in a more muted green (not brown)? Great! :rolleyes:

[castell]

http://www.visualadv.net/projects/recent/bnl_prev3.gif

[LutFi]

Can you try it with the bean before the leaf and also try a plainer, but more chunky font? Thanks!
Could you also try it just in a more muted green (not brown)?

Hi. Thank you for your feedback.
The tea leaf from version # 1 is from Camilia tea leaf.
This is the result based from your feedback.

I keep soft brown color. If we change all to green, people can miss that is coffee bean. There are so many other green bean. :)

Any comments would be appreciated.
Thanks.
LutFi

[pracus]

:)

[beansnleaves]

Hi. Thank you for your feedback.
The tea leaf from version # 1 is from Camilia tea leaf.
This is the result based from your feedback.

I keep soft brown color. If we change all to green, people can miss that is coffee bean. There are so many other green bean. :)

Any comments would be appreciated.
Thanks.
LutFi

I like it but think the colours look a bit washed out....could you try another version? Also, any chance that the leaf could "lift" at the end? Know I am fussy - and really appreciate your efforts! :rolleyes:

[beansnleaves]

:)
I really like this design - thanks! any chance you could flick the second apostrophe out? I got it wrong in my spec sorry. :yes:

[pracus]

:)

[OffbeatDesign]

Thanks

[OffbeatDesign]

Version 5

[OffbeatDesign]

Version 6

[shnickerdoodle studios]

variation 1

[shnickerdoodle studios]

And another..
Thanks, Deanna

[shnickerdoodle studios]

One more..
Thanks, Deanna

[LutFi]

I like it but think the colours look a bit washed out....could you try another version? Also, any chance that the leaf could "lift" at the end? Know I am fussy - and really appreciate your efforts! :rolleyes:


Adjust color little bit. and "lift" the leaf at the end. .... here it is .....:)

[Fran]

:)

http://img138.imageshack.us/img138/2578/beansleavesui5.jpg

[beansnleaves]

:)
Thanks for doing that for me. I'm still not sure though about the apostrophes, although I love your design (classy!). Could you try removing the apostrophes altogether please? Thanks! :D

[beansnleaves]

And another..
Thanks, Deanna
Thanks for all your designs, they really are appreciated. I liked your last one in particular and wonder could I ask you to try a brown/sepia colour throughout? I know this goes against my original specification and earlier request, but I can imagine a logo in creams/browns since I like the black/white monotone image but would like to see a softer version. Many thanks" :D

[beansnleaves]

My last comment referred to Version 5 of your designs - sorry if I didn't make that clear!

[beansnleaves]

:)

http://img138.imageshack.us/img138/2578/beansleavesui5.jpg
Thanks for submitting your design, I like its simplicity. I'm not sure where the coffee bean is though? Also, could you try come different colour versions? Thanks! :)

[beansnleaves]

You mean like this?
We love the concept of a leaf and bean appearing to come out of a cup of tea/coffee, but I'm not so keen on the colours which come across as a bit bold. Could you try more subtle/muted colours? Also, would it be possible to try a more sophisticated font? Thanks :D

[shnickerdoodle studios]

Revisions...Thanks, Deanna

[Blesseville]

Another try :)

http://www.blesseville.com/do/bnlv3.jpg

[Fran]

:)

http://img181.imageshack.us/img181/6743/beansleavesxf3.jpg

[beansnleaves]

Revisions...Thanks, Deanna
Hi Deanna - thanks for all you designs. The colours of the third version in Verison 5a-c are great. Can I ask you to do one more thing and that is to remove the circle behind the leaf and bean on that particular design please? As in a previous Version of yours. Fab! :yes:

[shnickerdoodle studios]

no problem, here you go...

Thanks, Deanna

[Leclerk]

Hi!

http://www.logoholik.com/do/logoholik_beans_01.jpg

[pracus]

how about this? :)

[OffbeatDesign]

Version 7

[tini1]

beans and leaves.....to the cup.....")

[tini1]

and here is concept...no cup...thanks:)

[Artemii]

Like this? :)

[Artemii]

:)

[beansnleaves]

and here is concept...no cup...thanks:)
I like your version 3 but the colours are a bit faded. Could you keep the same colour but increase intensity? Great, thanks :D

[beansnleaves]

:)

http://img138.imageshack.us/img138/2578/beansleavesui5.jpg
Colours and style are great here, but not sure about the bean and leaf - looks bit like the letter "Q"? could you try to modify this please? Appreciate your work! :)

[beansnleaves]

no problem, here you go...

Thanks, Deanna
This is great thanks and is a top contender. Could we have a version without apostrophe's at all as well please? Just for comparison. Much appreciated!

[beansnleaves]

Adjust color little bit. and "lift" the leaf at the end. .... here it is .....:)
Lots better but have trialled the design on a few people and the coffee bean has been described as two hotdogs....could you modify this please and try a different design for the coffee bean? Many thanks! :)

[beansnleaves]

Hi!

http://www.logoholik.com/do/logoholik_beans_01.jpg

Lovely design, thanks :)

[beansnleaves]

Version 7
like the design and use of coffee beans and leaves but not sure about the font - a big aggressive looking? Could you try it with a different font please? Thanks! :)

[beansnleaves]

how about this? :)
I do love this "clean" looking design, it is one of the top contenders. Coould you try it without apostrophes at all please? Many thanks! :yes:

[beansnleaves]

:)
Nice bean, nice leaf and design, but not sure of either font or the colours ....could you keep trying though please? Maybe some different font and colour combinations? Many thanks! :)

[beansnleaves]

Just to keep you all up to date, we have been really impressed with the quality of designs that have been submitted and are going to be selecting 6 to go before a focus group panel early this week. We will also be using some designs to undertake perception research with and the results of both these will be know by Thursday, when hopefully we will have 2 or 3 short listed. We then hope to work with the desings to finalise any aspect of the designs that could do with altering/enhancing and come to a decision by Friday. Keep up the good work one and all! :-)

[LutFi]

Lots better but have trialled the design on a few people and the coffee bean has been described as two hotdogs....could you modify this please and try a different design for the coffee bean? Many thanks! :)


This is version # 5. The coffee bean has been revised.

Thanks
LutFi.

[Fabian]

Hi

[Fabian]

version 2

[Fabian]

version 3

[Fran]

:)

http://img294.imageshack.us/img294/8594/beansleavesic7.jpg

[OffbeatDesign]

Revised version with less aggressive font.

[tini1]

Hello...and thank you for feedback...here is stronger colors..Thanks:)

[shnickerdoodle studios]

without the apostrophe's

Deanna

[beansnleaves]

This is version # 5. The coffee bean has been revised.

Thanks
LutFi.

Lots better - thanks! :)

[beansnleaves]

Hi
Interesting design but not sure about the colours - could you try some different one? Less blue and more green? Also, could you make the font a bit larger please? Thanks :)

[Fabian]

Sure,here's the design with a larger font and some different colour schemes.

version 4

[Fabian]

version 5

[Fabian]

version 6

[shnickerdoodle studios]

Another from me..
Thanks, Deanna

[beansnleaves]

Hi!

http://www.logoholik.com/do/logoholik_beans_01.jpg
Could you try a different colour "N"? Maybe half green and half brown, or whatever you think looks good? We are conducting some logo appraisals at the moment and this design is doing well. Thanks! :yes:

[beansnleaves]

Another from me..
Thanks, Deanna
Think we are back to the apostrophes around the N, but small and straight - could you try adding them to this design? Also, prefer this font to your earlier ones but not the leaf design (looks a bit wilted) - could you try a combination of these? Many thanks :D

[beansnleaves]

Hello...and thank you for feedback...here is stronger colors..Thanks:)
Could you try dropping the leaf at the end of "leaves" please? Know I said I liked it but some are of the opinion that there are too many leaves on this design, whilst thinking the overall look is really nice and stylish. Thanks :rolleyes:

[beansnleaves]

http://www.blesseville.com/do/bal2.jpg
Could you change the blue/green colour in this one to more of a green? Like the design, thanks :yes:

[Paula23]

:)

[tini1]

thamk you for feed back...will revise...:)

[beansnleaves]

:)
Interesting design but not sure of the green colour - could you try some variations? Also with the font? Thanks :D

[Fabian]

a couple more from me :)

version 7

[Fabian]

version 8

[Blesseville]

http://www.blesseville.com/do/bal3.jpg

[tini1]

Hello:)
here is my revision:)...

[Leclerk]

Thanks.

http://www.logoholik.com/do/logoholik_beans_02.jpg

[shnickerdoodle studios]

Here's the revision with the two logos combined..Thanks, Deanna

[beansnleaves]

Thanks.

http://www.logoholik.com/do/logoholik_beans_02.jpg
Dorry to keep fussing ,but could you please try the words "beans" and "leaves in brown and the "n" letter in the middle in green? Much appreciated - thanks :D

[Leclerk]

sure...

http://www.logoholik.com/do/logoholik_beans_03.jpg

[Paula23]

:)

[beansnleaves]

We are pleased to announce that we have finally come to a conclusion on the choice of logo for our company - this after much deliberation and research, working with focus groups and undertaking perception research. The logo that most directly meets the end image we required is the one submitted by PRACUS (message 55, version #3). This is subject to minor colour changes and confirmation that the image can be supplied in high-quality VECTOR and BITMAP formats. Thank you to everyone for all your work and high quality designs - this has been appreciated throughout and we have been really impressed with the submissions :)

[BlueCherryGraphics]

Congratulations Pracus.

This thread has been moved to the Revisions Forum.

Client, please post a note in the thread when you receive your final files.

Thanks!

[tini1]

Congratulations Pracus!:)

[pracus]

Thank you for choosing my design!
Of course the files will be supplied in high quality vector and bitmap formats.
Please let me know what color changes would you like to see and I will prepare them as soon as possible :)

[beansnleaves]

Hi Pracus

Could you try the following colour combinations for both vector and bitmap please?

Green: C8 M0 Y42 K35
Brown: C0 M14 Y27 K53

and

Green: C45 M0 Y100 K24 - 377 PC
Brown: C0 M79 Y100 K52 - 491 PC

We are trying out the logo on the Web and also printed documents and finding different colour combinations look better on each. We love your design and the image it portrays - congratulations!

[pracus]

:)

[beansnleaves]

Thanks for this. The Web developer we are working with has asked for these versions, but I must admit I prefer your original colourwork. Would it be possible for you to send all three versions in high quality vector and bitmap format please?Also, could you just confirm that it would be relatively straightforward to alter the colours ourselves? Many thanks - hoping to tie this up very soon! :D

[beansnleaves]

Hi Pracus - any chance we can get the final files as soon as possible? Many thanks ;)

[pracus]

Hello,

I've send you a private message with the link to your logo files ;)

The colours can be changed easily in any vector graphic software, such as Adobe Illustrator or Corel Draw. If you have any questions feel free to contact me :)

Thank you,
Pracus

[beansnleaves]

To confirm, the files for the selected logo have now been safely received and we consider the project now closed. We have been extremely impressed with the quality of submissions and just want to reiterate our appreciation to all the designers who submitted a design. Thank you!

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to Logo Project Archives.