tpup
04-05-2007, 10:15 AM
Admin code added by Abby - 72N75816AG599310B
I'll give you as much info as I can and if you have any questions do hesitate to contact me.
Project Summary:
What text should be included in the main part of the logo? Treehouse Gift & Home
Browse Relax Enjoy
What type of product or service do you offer? retail gift/home accent store. Brick & mortag and web retailer.
How long have you been in business? 9 years
What do you hope to accomplish with your new identity? more energy, fun & whymsical. We are moving into a bit more upscale products but our core products are still country decor.
What are your long term goals? increase sales, stay the leader in our area
When is the deadline for final entries before choosing a designer? April 21
Audience Profile:
Please describe your existing audience. Women 35-55, casual, fun loving. Definitely not high maintenance, snooty high society. More Outback customer than Ruth Chris.
Who would you like to add to your audience? the youthful empty nester who wants the latest and greatest. When they give a gift it matters where the gift came from.
Perception/Tone/Guidelines: we have used 'treehouse' in differnet arched styles over the years. Treehouse needs to be the main statement w/gift & home the secondary message. We also have a preference for something that involves an oval.
What type of logo would you like? looking for one to use on cards, letterheads, labels, seals, website. Something that we will brand to our store over the years.
Do you have any colors in mind for your logo? (if so, why?)
We are open, but the color pallet must be nature colors, no brite 20 something mall crud. Hunter green has always been our color. Our packaging is hunter green gingham check and we have branded this over the past 9 years.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? stars would be good. take a look at our website to see current logo that needs a refreshning. www.treehousegiftandhome.com
Communication Strategy:
What attributes would you like your logo to reflect about your business? we want a simple one that states name & slogan & possibly website and another that would have our address & phone # listed.
What is your tagline or slogan? we have 2. browse relax enjoy and 'whoever said money can't buy happiness didn't know where to shop!'
What is the overall message you are trying to convey to your target audience? casual, quality, unique product mix, fun place to relax and shop
Where will your new logo be used? already stated above
Competitive Positioning:
Who are your competitors and what do you think about their logos? truthfully, our top 4 competitors have closed within the past 18 months. The Amish Store, still has one location in Rochester, MN, has a great logo that did a great job of encapsulating what they are. Heart's Desire of Winona, MN used to have a local store but it closed recently, their logo was solid. Ivy & Lac in Onalaska, WI has a good logo b/c it is soft and foofoo and that is what she sells.
List competitive URLs if possible
www.contemporaryamish.com
www.coachhousegifts.com
www.countryhouse.com
What sets you apart from your competitors? size, variety, customer service, free standing location, we do a lot of marketing
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: special
I'll give you as much info as I can and if you have any questions do hesitate to contact me.
Project Summary:
What text should be included in the main part of the logo? Treehouse Gift & Home
Browse Relax Enjoy
What type of product or service do you offer? retail gift/home accent store. Brick & mortag and web retailer.
How long have you been in business? 9 years
What do you hope to accomplish with your new identity? more energy, fun & whymsical. We are moving into a bit more upscale products but our core products are still country decor.
What are your long term goals? increase sales, stay the leader in our area
When is the deadline for final entries before choosing a designer? April 21
Audience Profile:
Please describe your existing audience. Women 35-55, casual, fun loving. Definitely not high maintenance, snooty high society. More Outback customer than Ruth Chris.
Who would you like to add to your audience? the youthful empty nester who wants the latest and greatest. When they give a gift it matters where the gift came from.
Perception/Tone/Guidelines: we have used 'treehouse' in differnet arched styles over the years. Treehouse needs to be the main statement w/gift & home the secondary message. We also have a preference for something that involves an oval.
What type of logo would you like? looking for one to use on cards, letterheads, labels, seals, website. Something that we will brand to our store over the years.
Do you have any colors in mind for your logo? (if so, why?)
We are open, but the color pallet must be nature colors, no brite 20 something mall crud. Hunter green has always been our color. Our packaging is hunter green gingham check and we have branded this over the past 9 years.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? stars would be good. take a look at our website to see current logo that needs a refreshning. www.treehousegiftandhome.com
Communication Strategy:
What attributes would you like your logo to reflect about your business? we want a simple one that states name & slogan & possibly website and another that would have our address & phone # listed.
What is your tagline or slogan? we have 2. browse relax enjoy and 'whoever said money can't buy happiness didn't know where to shop!'
What is the overall message you are trying to convey to your target audience? casual, quality, unique product mix, fun place to relax and shop
Where will your new logo be used? already stated above
Competitive Positioning:
Who are your competitors and what do you think about their logos? truthfully, our top 4 competitors have closed within the past 18 months. The Amish Store, still has one location in Rochester, MN, has a great logo that did a great job of encapsulating what they are. Heart's Desire of Winona, MN used to have a local store but it closed recently, their logo was solid. Ivy & Lac in Onalaska, WI has a good logo b/c it is soft and foofoo and that is what she sells.
List competitive URLs if possible
www.contemporaryamish.com
www.coachhousegifts.com
www.countryhouse.com
What sets you apart from your competitors? size, variety, customer service, free standing location, we do a lot of marketing
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: special