vyooh
04-09-2007, 07:49 AM
Admin code added by Abby - 3LY576965H838420F
Project Summary:
What text should be included in the main part of the logo?
Vyooh
What type of product or service do you offer?
Vyooh is a creative and innovative software company that makes software products for visualization and management of computer systems and IT infrastructure. We currently offer two products, DiskView and SplitView, and plan to add more.
DiskView is a disk space usage and health visualization tool that is unique because it integrates into Windows Explroer completely.
SplitView Increases productivity by making it easy to work with multiple applications side by side. It helps make full use of high resolution monitors and gives the benefit of dual monitors without their associated cost. SplitView is perfect for deploying Citrix and Remote Desktop with dual-monitors, and is finding use in many small as well as large (Fortune-500) companies.
Our future software products are likely to have aspects related to information visualization, visual analysis etc.
You can get more information from our website - http://www.splitview.com/company.htm
How long have you been in business?
Since 2004 – 3 years now
What do you hope to accomplish with your new identity?
We need to create an identity that exudes confidence in customers. We are ambitious and will use this logo as our visual identity. The Vyooh logo will indicate creativity, visual clarity and quality. It should put Vyooh in the same league as established software companies like Microsoft, Adobe, Autodesk, etc.
What are your long term goals?
Establish Vyooh as a creative, established and respected software company, with innovative products of use to both businesses and consumers.
When is the deadline for final entries before choosing a designer?
May 30th
Audience Profile:
Please describe your existing audience
Our most important customers are business customers, ranging from small one-person consultancies to many global corporations and Fortune-500 companies.
We also appeal to home users and power-users, especially those in the graphic/information visualization fields, those with lots of files to manage, and those with large monitors or multi-monitors.
Who would you like to add to your audience?
I would like to add more business users, IT administrators, and power-users.
Perception/Tone/Guidelines:
What type of logo would you like?
One with visual clarity, clean and confident. Something that will be used as our visual identity.
Do you have any colors in mind for your logo? (if so, why?)
Will be used on a White background.
I would like to avoid brown, red and earth-tomes. I like blue, green, maybe orange/yellow.
At the same time, I’d like to consider all options. Sometimes, I may like what I think I wont like :)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Idea:
With its origins in Sanskrit, the word vyooh, pronounced "view", represents an arrangement, structure, or pattern. In the same spirit, Vyooh provides arrangement and structure to information assets using visually elegant informative patterns.
If the Vyooh logo can catch the essence of this, it would be great. This is just an idea, but I’m not too adamant about this.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, visual clarity, quality, confidence
What is your tagline or slogan?
None at the moment.
We used ‘visualize with oomph’ earlier but are not sure if it gets the right message across. Also, it was tightly coupled with visualization (DiskView) but our product offerings will go beyond visualization. No tagline is needed for logo.
What is the overall message you are trying to convey to your target audience?
Vyooh is an established software company, with innovative software products that solve business problems efficiently and effectively.
Where will your new logo be used?
Web site, software interface, letterheads, office stationary, business cards, email signature, promotional leaflets and whitepapers
Competitive Positioning:
Who are your competitors and what do you think about their logos?
We are competing globally with all software companies, big and small.
We are also competing with a new breed of companies – Web 2.0 – I think many of the Web 2.0 logos have become quite standard/cliche, and need something different and timeless – something that will last beyond the current Web 2.0 hype, and remain as our identity 20 years from now.
What sets you apart from your competitors?
Creativity, Passion, Innovation, Ease of Use, Quality and agility.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creative, quality software with a visual aspect
________________________________________
Project Summary:
What text should be included in the main part of the logo?
Vyooh
What type of product or service do you offer?
Vyooh is a creative and innovative software company that makes software products for visualization and management of computer systems and IT infrastructure. We currently offer two products, DiskView and SplitView, and plan to add more.
DiskView is a disk space usage and health visualization tool that is unique because it integrates into Windows Explroer completely.
SplitView Increases productivity by making it easy to work with multiple applications side by side. It helps make full use of high resolution monitors and gives the benefit of dual monitors without their associated cost. SplitView is perfect for deploying Citrix and Remote Desktop with dual-monitors, and is finding use in many small as well as large (Fortune-500) companies.
Our future software products are likely to have aspects related to information visualization, visual analysis etc.
You can get more information from our website - http://www.splitview.com/company.htm
How long have you been in business?
Since 2004 – 3 years now
What do you hope to accomplish with your new identity?
We need to create an identity that exudes confidence in customers. We are ambitious and will use this logo as our visual identity. The Vyooh logo will indicate creativity, visual clarity and quality. It should put Vyooh in the same league as established software companies like Microsoft, Adobe, Autodesk, etc.
What are your long term goals?
Establish Vyooh as a creative, established and respected software company, with innovative products of use to both businesses and consumers.
When is the deadline for final entries before choosing a designer?
May 30th
Audience Profile:
Please describe your existing audience
Our most important customers are business customers, ranging from small one-person consultancies to many global corporations and Fortune-500 companies.
We also appeal to home users and power-users, especially those in the graphic/information visualization fields, those with lots of files to manage, and those with large monitors or multi-monitors.
Who would you like to add to your audience?
I would like to add more business users, IT administrators, and power-users.
Perception/Tone/Guidelines:
What type of logo would you like?
One with visual clarity, clean and confident. Something that will be used as our visual identity.
Do you have any colors in mind for your logo? (if so, why?)
Will be used on a White background.
I would like to avoid brown, red and earth-tomes. I like blue, green, maybe orange/yellow.
At the same time, I’d like to consider all options. Sometimes, I may like what I think I wont like :)
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Idea:
With its origins in Sanskrit, the word vyooh, pronounced "view", represents an arrangement, structure, or pattern. In the same spirit, Vyooh provides arrangement and structure to information assets using visually elegant informative patterns.
If the Vyooh logo can catch the essence of this, it would be great. This is just an idea, but I’m not too adamant about this.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Creativity, visual clarity, quality, confidence
What is your tagline or slogan?
None at the moment.
We used ‘visualize with oomph’ earlier but are not sure if it gets the right message across. Also, it was tightly coupled with visualization (DiskView) but our product offerings will go beyond visualization. No tagline is needed for logo.
What is the overall message you are trying to convey to your target audience?
Vyooh is an established software company, with innovative software products that solve business problems efficiently and effectively.
Where will your new logo be used?
Web site, software interface, letterheads, office stationary, business cards, email signature, promotional leaflets and whitepapers
Competitive Positioning:
Who are your competitors and what do you think about their logos?
We are competing globally with all software companies, big and small.
We are also competing with a new breed of companies – Web 2.0 – I think many of the Web 2.0 logos have become quite standard/cliche, and need something different and timeless – something that will last beyond the current Web 2.0 hype, and remain as our identity 20 years from now.
What sets you apart from your competitors?
Creativity, Passion, Innovation, Ease of Use, Quality and agility.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Creative, quality software with a visual aspect
________________________________________