[Project Complete] PASS Electric Co. - $300 - [CC119|L:Nov30]

[TulaneJeff]

Admin code added by Abby - 10T190415J3304432

The following is for an electrical, home audio and security company.

The logo should resemble a credit card style key, like the type used at hotels or businesses.

The logo should mimic the attached image (keycard), which is tilted slightly, along with an iconic symbol of a house. There should be radio waves (see attached "staytuned" image) expanding from the icon of the house. The company name "PASS" should be to the right of the house icon.

See here for details on the iconic style that I'd like to match:
http://iconfactory.com/freeware/preview/stkr
http://stockicons.com/detail/153

The tagline 'enabling your digital home' should appear in a web 2.0 style font, below the keycard logo.

The color should be any combination of light blue, lime green, white or black.

As for the business card, the front of the card should mirror the keycard logo. The reverse of the business card should feature the following items, listed vertically, with an iconic symbol next to each category, as well as the owners name and contact info at the bottom. The reverse should be a single background color, with white text and white icons next to each category.

pre-wire (lightbulb)
audiovisual (television)
security (lock)
solutions (home)

Jeff

[Blesseville]

I am in, waiting for the admin code.

[abby]

Validated!

[Blesseville]

Removed for Limbo.

[TulaneJeff]

Blesseville,
Looks great, pretty much right in line with what I'm looking for.

Would also be interested in seeing how would will produce the back of the logo/business card.

Thanks! :)
Jeff

[djaka]

:)

[Ratbaggy]

:)

[Ratbaggy]

and ... because I'm so confused as to why you want such a complex and restrictive 'logo' here's the logo on it's own.

Cheers,

Paul

[TulaneJeff]

and ... because I'm so confused as to why you want such a complex and restrictive 'logo' here's the logo on it's own.

Cheers,

Paul

Hi Paul,
Thanks for you contribution.

By no means am I set on the concept I've outlined. I do think the more guidance I give, the easier it is for the designers to understand my vision and expectations.

I'm totally open to any creative re-interpretations. Go for it. :D

Jeff

[Ratbaggy]

Thanks Jeff. In that case, can you take a look and respond to the points in the Logo Assessment (ttp://www.designoutpost.com/forums/showthread.php?t=7819)?

Cheers,

Paul

[TulaneJeff]

Here ya go:

Project Summary:
What text should be included in the main part of the logo?
PASS & "enabling your digital home"

What type of product or service do you offer?
security monitoring and installation of sound, alarms electrical systems

How long have you been in business?
almost two years

What do you hope to accomplish with your new identity?
use the brand across all consumer touch points, from company trucks, to window stickers on the consumer's monitored home, to employee uniforms

What are your long term goals?
to be viewed as a more youthful (hi-tech), trustworthy provider of electrical solutions, cutting edge

When is the deadline for final entries before choosing a designer?
one week

Audience Profile:
Please describe your existing audience
new construction and renovations, 90% of our client's homes were destroyed by Hurricane Katrina. our business was created to serve the overwhelming need on the Gulf Coast of Mississippi.

Who would you like to add to your audience?
younger, first time home builders, as well as established families looking for a new security monitoring company. the sense of two way communication is a must.

Perception/Tone/Guidelines:
What type of logo would you like?
simple, iconic form, something that represents well on any product, from shirts to automobiles.

Do you have any colors in mind for your logo? (if so, why?)
cool colors such as blue, green, white and orange. i'd like to avoid red or yellow

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
radio waves symbolizing two way communication, the icon of a house, or of the other solutions we offer.

Communication Strategy:
What attributes would you like your logo to reflect about your business?

What is your tagline or slogan?
enabling your digital home; also PASS stands for pre-wiring, audiovisual, security solutions

What is the overall message you are trying to convey to your target audience?
total soluitons for new homes, from television and audio to a strong security system

Where will your new logo be used?
all branded merch and uniforms

Competitive Positioning:
Who are your competitors and what do you think about their logos?
most competitors use their names or have no logos at all

List competitive URLs if possible

What sets you apart from your competitors?
we are an upstart and do more than just electrical work

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
turn key, start to finish, ease of use

[LutFi]

16-Aug-2007 - Removed for Poll.


Hi. This is the logo.
I only use 2 color. I design the logo that can be applicable and cost efficient for producing.

Also the logo design it self can be stand alone direclty as business card as well as for stickers and any other application.

I add circle in house and signal main logo. Circle means protected / secure. Right now for wireless / digital services like this, security is a must, I check that one of your main services is also security. I want it reflected in your main logo.

[LutFi]

16-Aug-2007 - Removed for Poll.



As for the business card, the front of the card should mirror the keycard logo. The reverse of the business card should feature the following items, listed vertically, with an iconic symbol next to each category, as well as the owners name and contact info at the bottom. The reverse should be a single background color, with white text and white icons next to each category.

pre-wire (lightbulb)
audiovisual (television)
security (lock)
solutions (home)

Jeff

And this is the business card design. ... ... Yes. Front side of the business card is also same as the main Logo. It also can be as sticker, etc. and the bottom is the back side of business card. The business card designed using rounded edges.

Any feedback would be appreciated.
Thanks.
LutFi

[TulaneJeff]

LutFi,
Thanks for your concept. Looks great. I love the "security bubble", it conveys our message well.

Can we see the logo with a few different color combinations. Perhaps a sky blue for the top and a lighter lime green for the bottom.

Also, is there a way to accent the first letters of the categories on the back, to make the link to the PASS name. Maybe make the first letters blue?

Thanks!
Jeff

[LutFi]

LutFi,
Thanks for your concept. Looks great. I love the "security bubble", it conveys our message well.

Can we see the logo with a few different color combinations. Perhaps a sky blue for the top and a lighter lime green for the bottom.

Also, is there a way to accent the first letters of the categories on the back, to make the link to the PASS name. Maybe make the first letters blue?

Thanks!
Jeff

Hi Jeff. Thank you for your feedback.

This version # 2 is based on your suggestions.
This front side of businesscard (also the logo color) with color of sky blue and lime green.
And give accent the first letters of the categories. ........ah finally....... I know what PASS stands for.....I didn't realize until you told this. :)

• Could you please supply us the owner name/ contact info for the back side of business card?

Thanks.
LutFi.

[gig]

Hello Jeff, I'm in :)

[Blesseville]

Version 1 reworked.

http://www.blesseville.com/do/pass2.jpg

[Blesseville]

With business card as a part of the project.

http://www.blesseville.com/do/passbc1.jpg

[BlueCherryGraphics]

v1

[BlueCherryGraphics]

v2

[TulaneJeff]

Ratbaggy,
I'd be very interested in seeing how you envision the back of the business card. I'm impressed with the house logo you've done.

Jeff

[Ratbaggy]

No worries Jeff.

Will post back as soon as possible.

Cheers,

Paul

[TulaneJeff]

Blesseville,
I really love your card-style logo. However, I think the tagline needs to be integrated into the design, instead of below it.

Can you try it out with the tagline on the card itself?

Thanks,
Jeff

[Blesseville]

Removed for Limbo.

[castell]

http://www.visualadv.net/projects/recent/pass_prev1.gif

[castell]

http://www.visualadv.net/projects/recent/pass_prev2.gif

[castell]

http://www.visualadv.net/projects/recent/pass_prev3.gif

[castell]

I like how this icon turnerd out very much, if you share my
likings we can work it on a business card easily.

http://www.visualadv.net/projects/recent/pass_prev4.gif

[BlueCherryGraphics]

PROJECT UPDATE: This thread has been moved to the Limbo forum. Client, an administrator will be in contact with you soon regarding the status of this project. [CC56]

[Paula23]

This Project is currently being Polled.
Please Vote Now!

http://www.designoutpost.com/forums/showthread.php?t=14269

[TulaneJeff]

Hey guys!
Sorry for the horrible delay.

I'd like to pony up an additional $100 for a one week extension.

Please let me know how to proceed admins.

Thanks,
Jeff

[BlueCherryGraphics]

Jeff,

I've moved your thread back to the Logos forum and sent a note to Abby regarding the additional deposit.

You can make that by doing the following:

Click on the Start Project button (second page). This is the same way you made your first deposit only difference this time you are not posting a project. If you have any other questions you can contact Abby at a.robinson @ designoutpost.com

Once Abby receives the deposit, she'll post a note in the thread and update the project title accordingly.

Also, please provide feedback to the designers as to which direction you'd like to go. That way designers who've already submitted can revise or submit new ideas and designers who haven't submitted can join in as well.

[BlueCherryGraphics]

Hi Jeff,

It's been almost a month since your last post.

Please advise as to the new deadline and please provide any feedback that might help the designers on this project.

Thanks!

[BlueCherryGraphics]

MODERATOR'S NOTE: contacted client via email. Project will be moved to Limbo if no response by November 30. [CC119]

[BlueCherryGraphics]

PROJECT UPDATE: this thread has been moved to the Limbo forum.

Client, an administrator will be in contact soon regarding the status of your project.