charlescooke
04-17-2007, 08:58 PM
(Admin code added by Palmer - 1F385331884004709)
Project Summary:
What text should be included in the main part of the logo?
code::completion, inc.
What type of product or service do you offer?
We offer interactive web application development. It tends primarily away from the creative aspects and more toward the technical.. so our target customers are customers requiring e-commerce integration, intranet development, etc.
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
The logo, as is, is simply horrible and was created by myself in about 2 hrs. The new logo is intended to project a clear, simple, accessible brand while still retaining the elements of integrity/reliability.
What are your long term goals?
Our long term goal is to be the among the leaders in the developing web application space.
When is the deadline for final entries before choosing a designer?
April 27
Audience Profile:
Please describe your existing audience
Our existing audience consists of small business owners who are usually not technically oriented but require technical expertise.
Who would you like to add to your audience?
I would like to add executives at medium-to-larger enterprises.
Perception/Tone/Guidelines:
What type of logo would you like?
A simple, clear, easily read/interpreted logo.
Do you have any colors in mind for your logo? (if so, why?)
Blue and black (please see http://www.codecompletion.ca for inspiration).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anything that works!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
First and foremost, the brand is based on reliable solutions.. our target market is customers who *require* rock-solid reliable, solutions.
What is your tagline or slogan?
Online Business Solutions
What is the overall message you are trying to convey to your target audience?
We provide easy-to-use, reliable application development that suits your business needs.
Where will your new logo be used?
Primarily website (http://www.codecompletion.ca) and secondarily on business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
An example (http://www.norex.ca) , I think their logo is too simplistic and missing 'punch'. I like simplicity and cleanness of design, but I would prefer something with a bit of life.
List competitive URLs if possible
http://www.singularitydesign.com/index.cfm/fuseaction/Display.Page/page/solutions_development.cfm (not really a competitor) - I like their logo, it's clean, easy to read but lively
What sets you apart from your competitors?
Reliably engineered solutions in a competitive field filled with companies who routinely produce broken service offerings.
In addition, we have the ability to produce customized solutions much quicker that are much more user-accessible than our competitors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Professional
Project Summary:
What text should be included in the main part of the logo?
code::completion, inc.
What type of product or service do you offer?
We offer interactive web application development. It tends primarily away from the creative aspects and more toward the technical.. so our target customers are customers requiring e-commerce integration, intranet development, etc.
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
The logo, as is, is simply horrible and was created by myself in about 2 hrs. The new logo is intended to project a clear, simple, accessible brand while still retaining the elements of integrity/reliability.
What are your long term goals?
Our long term goal is to be the among the leaders in the developing web application space.
When is the deadline for final entries before choosing a designer?
April 27
Audience Profile:
Please describe your existing audience
Our existing audience consists of small business owners who are usually not technically oriented but require technical expertise.
Who would you like to add to your audience?
I would like to add executives at medium-to-larger enterprises.
Perception/Tone/Guidelines:
What type of logo would you like?
A simple, clear, easily read/interpreted logo.
Do you have any colors in mind for your logo? (if so, why?)
Blue and black (please see http://www.codecompletion.ca for inspiration).
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Anything that works!
Communication Strategy:
What attributes would you like your logo to reflect about your business?
First and foremost, the brand is based on reliable solutions.. our target market is customers who *require* rock-solid reliable, solutions.
What is your tagline or slogan?
Online Business Solutions
What is the overall message you are trying to convey to your target audience?
We provide easy-to-use, reliable application development that suits your business needs.
Where will your new logo be used?
Primarily website (http://www.codecompletion.ca) and secondarily on business cards
Competitive Positioning:
Who are your competitors and what do you think about their logos?
An example (http://www.norex.ca) , I think their logo is too simplistic and missing 'punch'. I like simplicity and cleanness of design, but I would prefer something with a bit of life.
List competitive URLs if possible
http://www.singularitydesign.com/index.cfm/fuseaction/Display.Page/page/solutions_development.cfm (not really a competitor) - I like their logo, it's clean, easy to read but lively
What sets you apart from your competitors?
Reliably engineered solutions in a competitive field filled with companies who routinely produce broken service offerings.
In addition, we have the ability to produce customized solutions much quicker that are much more user-accessible than our competitors.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Professional