tri
04-20-2007, 01:31 PM
Admin code added by Abby - 2389719518013233E
General
We are looking for a very eye catching and effective homepage design mockup (psd) for our client’s website – www.saypasta.co.uk
The client is in the process of rebranding and from many examples has chosen two possible artwork designs for which we attach pdf mockups. You must chose one of the two to develop – whichever you think best suits your style.
They are very rough mockups just intended to give a flavour of what we need and what is important to Say Pasta. Some changes to each style are also listed below. Your design will need to be very polished by comparison with the pdfs.
Bonus
!!!! There are some quite complicated guidelines which follow. It isn’t an easy job and we are looking for a high standard so we will be offering a bonus. Subject to client approval we will award a second contract as a bonus to the winner to develop the remaining pages of the website – value $500 + !!!!
Design
1) The company logo and main colours must be kept – the purple, green and the logo itself . DO NOT copy the old website, YOU MUST work on one of the two ad samples.
2) All we need at this stage is a jpeg/psd mockup – 800 by 600.
3) The design must be for a homepage made in HTML – we will use Flash or similar for small, animated elements but the site must be a regular design.
4) Use a standard web layout – buttons on the left and/or buttons at the top BUT we want this to look very different from the average restaurant.
5) It needs to be fresh looking, contemporary and appetising – a very modern design for classic food.
6) We are looking for a very striking look and attention to detail on buttons, effects etc.
7) This is a large, very wealthy chain – we need a world class design.
8) Their look (but not the structure/navigation) needs to be either:
· Ultra distinctive visual style. Aimed to be high risk, high return. From Ad Sample 4. The makes the most of quirky and more radical design.
· Focus on Carl. Aimed at building the Carl Say brand with a more upmarket approach. From Ad Sample 2. This still needs to be different and very distinctive.
!!!! Remember the two attached Ad Samples are just a starting point – develop them in any way you feel you need to…!!!!!
You should change:
· The strapline should be in a handwritten font like the logo. It has also changed to ‘Slightly twisted’ and is no longer ‘Pizza. Pasta. Passion.”
· Don't use the old style handwritten font for the letter as in Ad Sample 2 - they think it looks too old fashioned.
Other Elements
We like:
· The jagged edge effect in Flyer Sample 1. You should use this for whichever Ad Sample you follow.
· The idea of a letter from Carl Say as in the adverts – but this should only run to a single paragraph. It should have a signature (use a fake one for now).
· It must be completely different from the old homepage – must richer, more dynamic and contemporary/fresher.
· Use the new images which are attached NOT the ones on their old website.
We’d like to see the following design elements:
1. A scrolling piece of Flash or animation which contains food images – like The Bell or the Cape Town Fish Market site – OR something similar. As you are just doing a static design you should represent this with a static ‘snapshot’ of the site.
2. A quotes ticker which is towards the bottom of the page of www.strada.co.uk OR something similar.
3. Some form of subnavigation in the page. Like http://www.carluccios.com/caffes/
4. A “copyright Say Pasta Plc” at the bottom of the page along with links to privacy policy and terms and conditions.
Remember, this is a very upmarket, wealthy group of restaurants.
Websites To Study
Their old website is www.saypasta.co.uk.
Gordon Ramsey - http://www.gordonramsay.com/
The Bell - www.foodatthebell.co.uk
Cape Town Fish Market - www.ctfm.co.za
Carluccios - www.carluccios.com
Canteen - www.canteen.co.uk
About Say Pasta
Say Pasta – slightly twisted…
Say Pasta is a small boutique chain of restaurants serving global classics with a twist.
Restaurateur Carl Say has pioneered global twists on classic dishes.
Carl is obsessed by quality of ingredients, service and ambience.
“Say Pasta is simply one of the best value eateries…” Mark Taylor, Bristol Evening Post
Fully licensed. For lunch, dinner or to takeaway.
· Classics with a global twist.
· The freshest ideas and ingredients.
· A worldwide guarantee.
”I ate my way around the world. The finest dishes, fusions of taste and the freshest ingredients are my passion.
I’ve blended classic Italian with everything from South African pizza favourites to Lancashire hotpot.
I know we’re the best so I’m going to put my money where my mouth is:
Try us. If you don’t agree it’s the most mouthwatering food you’ve tasted I’ll personally refund you.” – Carl Say
Structure
The new website needs the following draft structure/button names:
Home
Bookings
Location Map
Contact Us
Menu
Winelist
Drinks
Corporate Accounts
Catering
Deliveries
Carl Say
Global Guarantee
Say What
Food Facts
The Service
Reviews & Testimonials
Photos
Special Offers
These should be combined with a clear, rich homepage.
The Say Pasta Brand
Current Associations
We believe that the brand has the following associations at present:
· Fun
· Quirky
· Younger
· Value
We are basing these associations on the logo, the colour of the frontage, menu pricing and some items on the menu such as the Banana Boy pizza which will be seen as fun and quirky in the eyes of the consumer.
While we have to build other associations into the brand it is clear that we cannot depart radically from this without building up an erroneous association when the customer actually visits.
Needed Associations
We aim to build the following associations into the brand:
· Quality food and a more upmarket experience. This cannot be said explicity, it has to be found by the customers or by the press. It must be transmitted through something, namely Carl’s Obsession and subtle hints.
· Carl Say’s obsession with food and his culinary travels.
· A deep differentiation between Say Pasta and EVERY other similar restaurant.
· An appeal to wider clientele.
Key Hooks/Differentiations
We can’t tell you how crowded even the narrower Italian marketplace is with people offering ‘quality, value, service’ restaurants everywhere.
The longer we have worked and thought the longer it has become apparent what the marketing strengths of Say Pasta lie in:
· Carl Say
· Global Twists
!!!!!!!!!!!!! NB We are having trouble uploading files due to a limit they will appear shortly !!!!!!!!!!!!!!
!!!!!! You can collect the files via FTP for now
ftp.servage.net
username: triftp
password: ftptri
Or alternatively:
ftp://www.tri.eu.com
username: ftp_tri.eu.com
password: rebecca
The file is Say Pasta.zip !!!!!!!!
General
We are looking for a very eye catching and effective homepage design mockup (psd) for our client’s website – www.saypasta.co.uk
The client is in the process of rebranding and from many examples has chosen two possible artwork designs for which we attach pdf mockups. You must chose one of the two to develop – whichever you think best suits your style.
They are very rough mockups just intended to give a flavour of what we need and what is important to Say Pasta. Some changes to each style are also listed below. Your design will need to be very polished by comparison with the pdfs.
Bonus
!!!! There are some quite complicated guidelines which follow. It isn’t an easy job and we are looking for a high standard so we will be offering a bonus. Subject to client approval we will award a second contract as a bonus to the winner to develop the remaining pages of the website – value $500 + !!!!
Design
1) The company logo and main colours must be kept – the purple, green and the logo itself . DO NOT copy the old website, YOU MUST work on one of the two ad samples.
2) All we need at this stage is a jpeg/psd mockup – 800 by 600.
3) The design must be for a homepage made in HTML – we will use Flash or similar for small, animated elements but the site must be a regular design.
4) Use a standard web layout – buttons on the left and/or buttons at the top BUT we want this to look very different from the average restaurant.
5) It needs to be fresh looking, contemporary and appetising – a very modern design for classic food.
6) We are looking for a very striking look and attention to detail on buttons, effects etc.
7) This is a large, very wealthy chain – we need a world class design.
8) Their look (but not the structure/navigation) needs to be either:
· Ultra distinctive visual style. Aimed to be high risk, high return. From Ad Sample 4. The makes the most of quirky and more radical design.
· Focus on Carl. Aimed at building the Carl Say brand with a more upmarket approach. From Ad Sample 2. This still needs to be different and very distinctive.
!!!! Remember the two attached Ad Samples are just a starting point – develop them in any way you feel you need to…!!!!!
You should change:
· The strapline should be in a handwritten font like the logo. It has also changed to ‘Slightly twisted’ and is no longer ‘Pizza. Pasta. Passion.”
· Don't use the old style handwritten font for the letter as in Ad Sample 2 - they think it looks too old fashioned.
Other Elements
We like:
· The jagged edge effect in Flyer Sample 1. You should use this for whichever Ad Sample you follow.
· The idea of a letter from Carl Say as in the adverts – but this should only run to a single paragraph. It should have a signature (use a fake one for now).
· It must be completely different from the old homepage – must richer, more dynamic and contemporary/fresher.
· Use the new images which are attached NOT the ones on their old website.
We’d like to see the following design elements:
1. A scrolling piece of Flash or animation which contains food images – like The Bell or the Cape Town Fish Market site – OR something similar. As you are just doing a static design you should represent this with a static ‘snapshot’ of the site.
2. A quotes ticker which is towards the bottom of the page of www.strada.co.uk OR something similar.
3. Some form of subnavigation in the page. Like http://www.carluccios.com/caffes/
4. A “copyright Say Pasta Plc” at the bottom of the page along with links to privacy policy and terms and conditions.
Remember, this is a very upmarket, wealthy group of restaurants.
Websites To Study
Their old website is www.saypasta.co.uk.
Gordon Ramsey - http://www.gordonramsay.com/
The Bell - www.foodatthebell.co.uk
Cape Town Fish Market - www.ctfm.co.za
Carluccios - www.carluccios.com
Canteen - www.canteen.co.uk
About Say Pasta
Say Pasta – slightly twisted…
Say Pasta is a small boutique chain of restaurants serving global classics with a twist.
Restaurateur Carl Say has pioneered global twists on classic dishes.
Carl is obsessed by quality of ingredients, service and ambience.
“Say Pasta is simply one of the best value eateries…” Mark Taylor, Bristol Evening Post
Fully licensed. For lunch, dinner or to takeaway.
· Classics with a global twist.
· The freshest ideas and ingredients.
· A worldwide guarantee.
”I ate my way around the world. The finest dishes, fusions of taste and the freshest ingredients are my passion.
I’ve blended classic Italian with everything from South African pizza favourites to Lancashire hotpot.
I know we’re the best so I’m going to put my money where my mouth is:
Try us. If you don’t agree it’s the most mouthwatering food you’ve tasted I’ll personally refund you.” – Carl Say
Structure
The new website needs the following draft structure/button names:
Home
Bookings
Location Map
Contact Us
Menu
Winelist
Drinks
Corporate Accounts
Catering
Deliveries
Carl Say
Global Guarantee
Say What
Food Facts
The Service
Reviews & Testimonials
Photos
Special Offers
These should be combined with a clear, rich homepage.
The Say Pasta Brand
Current Associations
We believe that the brand has the following associations at present:
· Fun
· Quirky
· Younger
· Value
We are basing these associations on the logo, the colour of the frontage, menu pricing and some items on the menu such as the Banana Boy pizza which will be seen as fun and quirky in the eyes of the consumer.
While we have to build other associations into the brand it is clear that we cannot depart radically from this without building up an erroneous association when the customer actually visits.
Needed Associations
We aim to build the following associations into the brand:
· Quality food and a more upmarket experience. This cannot be said explicity, it has to be found by the customers or by the press. It must be transmitted through something, namely Carl’s Obsession and subtle hints.
· Carl Say’s obsession with food and his culinary travels.
· A deep differentiation between Say Pasta and EVERY other similar restaurant.
· An appeal to wider clientele.
Key Hooks/Differentiations
We can’t tell you how crowded even the narrower Italian marketplace is with people offering ‘quality, value, service’ restaurants everywhere.
The longer we have worked and thought the longer it has become apparent what the marketing strengths of Say Pasta lie in:
· Carl Say
· Global Twists
!!!!!!!!!!!!! NB We are having trouble uploading files due to a limit they will appear shortly !!!!!!!!!!!!!!
!!!!!! You can collect the files via FTP for now
ftp.servage.net
username: triftp
password: ftptri
Or alternatively:
ftp://www.tri.eu.com
username: ftp_tri.eu.com
password: rebecca
The file is Say Pasta.zip !!!!!!!!