checkbook
04-23-2007, 01:07 PM
Admin code added by Abby - 8KU96122AD219812L
I need a logo design for an internet loan company. The name of the company is FirstRateLoans.net. The product is an installment loan. I'm not sure what type of detail is really needed. Please let me know what
type of information you will need to complete this project. Need to have ready by 5/7/07.
Project Summary:
What text should be included in the main part of the logo?
It could be a design or the name of the site, www.firstrateloans.net.
What type of product or service do you offer?
The site is offering a small dollar amount installment loan in Illinois and Wisconsin.
How long have you been in business?
This will be a new business.
What do you hope to accomplish with your new identity?
To create a brand that is easy to distinguish from our comptetitors and be a symbol of professionalism, honesty, and security.
What are your long term goals?
To create positive long standing relationships with our customers and improve upon customer experience.
When is the deadline for final entries before choosing a designer? May 7, 2007
Audience Profile:
Please describe your existing audience
Could be anyone in need of short term financing.
Who would you like to add to your audience?
It is a new company, we would like to add anyone in need of short term financing.
Perception/Tone/Guidelines:
What type of logo would you like?
We do not have a preference. Be creative.
Do you have any colors in mind for your logo? (if so, why?)
UPDATE! The colors that we have on our site are shades of green and yellow. The color of money.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? The design is open to your imagination.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Professional, comfort, and honesty
What is your tagline or slogan?
We do not have one.
What is the overall message you are trying to convey to your target audience?
We are a professional organization to help your short term financial needs. You can trust us to offer you the service you deserve from a company that cares.
Where will your new logo be used?
Stationary, Website, mailings, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are a lot of on-line loan products.
Check N Go, Advance America are at the top. The logos are okay, but a little too plain.
List competitive URLs if possible
http://www.advanceamerica.net/faq.php.
https://www.checkngo.com/default.aspx.
What sets you apart from your competitors?
Our product is different from what they are offering. Our interest rate is lower and the term is longer to help ease the burden of paying off the loan.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
convenience and professionalism
I need a logo design for an internet loan company. The name of the company is FirstRateLoans.net. The product is an installment loan. I'm not sure what type of detail is really needed. Please let me know what
type of information you will need to complete this project. Need to have ready by 5/7/07.
Project Summary:
What text should be included in the main part of the logo?
It could be a design or the name of the site, www.firstrateloans.net.
What type of product or service do you offer?
The site is offering a small dollar amount installment loan in Illinois and Wisconsin.
How long have you been in business?
This will be a new business.
What do you hope to accomplish with your new identity?
To create a brand that is easy to distinguish from our comptetitors and be a symbol of professionalism, honesty, and security.
What are your long term goals?
To create positive long standing relationships with our customers and improve upon customer experience.
When is the deadline for final entries before choosing a designer? May 7, 2007
Audience Profile:
Please describe your existing audience
Could be anyone in need of short term financing.
Who would you like to add to your audience?
It is a new company, we would like to add anyone in need of short term financing.
Perception/Tone/Guidelines:
What type of logo would you like?
We do not have a preference. Be creative.
Do you have any colors in mind for your logo? (if so, why?)
UPDATE! The colors that we have on our site are shades of green and yellow. The color of money.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? The design is open to your imagination.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Professional, comfort, and honesty
What is your tagline or slogan?
We do not have one.
What is the overall message you are trying to convey to your target audience?
We are a professional organization to help your short term financial needs. You can trust us to offer you the service you deserve from a company that cares.
Where will your new logo be used?
Stationary, Website, mailings, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
There are a lot of on-line loan products.
Check N Go, Advance America are at the top. The logos are okay, but a little too plain.
List competitive URLs if possible
http://www.advanceamerica.net/faq.php.
https://www.checkngo.com/default.aspx.
What sets you apart from your competitors?
Our product is different from what they are offering. Our interest rate is lower and the term is longer to help ease the burden of paying off the loan.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
convenience and professionalism