teenybikini
04-25-2007, 12:49 PM
Admin code added by Abby - 1BS30219EW0858720
Project Summary:
To create a unique brandable logo for Teeny Bikini.
Primarily will be used for tagging on bikini’s (clearly visible and discernable), website, accessories, jewelry, pendant’s encrusted with crystals, etc.
What text should be included in the main part of the logo?
No required text necessary. But you can combine Teeny Bikini, initials in if you like. Or even making up a brandable symbol is acceptable.
What type of product or service do you offer?
Luxury Swimwear/sportswear
How long have you been in business?
Start-up
What do you hope to accomplish with your new identity?
Build a recognizable, worldwide luxury micro-mini bikini brand.
What are your long term goals?
N/A
When is the deadline for final entries before choosing a designer?
05/07/07
Audience Profile:
Please describe your existing audience
Women who wear micro bikini’s. Women who want quality, luxury, and sexiness with their bikini’s.
Who would you like to add to your audience?
N/A
Perception/Tone/Guidelines:
What type of logo would you like?
Not particular to specifics, but a few ideas we had in mind included, linitials of T.B. Also, a usable, recognizable symbol (i.e. – Playboy bunny, Polo- pony, Chanel’s initials, etc.) Something that is sizable to fit onto a bikini or charm. Also possible ability/changeability to encrust with jewels.
Do you have any colors in mind for your logo? (if so, why?)
None in particular
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Also can include tropical scene, images of bikini’s, women’s figures, (silhouette of women backside, including the g-string bikini making the “t” and her bottom making the “b”), incorporating the T&B into butterflies, palm trees, pretty much anything is possible, as long as it is “girl friendly” visually.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Sexy, Quality, Originality, Exclusivity, Luxury.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Primarily this will be used tagging on bikini’s (clearly visible and discernable), accessories, jewelry, pendant’s encrusted with crystals, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Wicked Weasel, I like this logo. Particularly that it includes bikini’s and their style within the logo. It is small, and fits well onto a micro bikini, and I feel it represents the suits well.
List competitive URLs if possible
www.wickedweasel.com
www.microkitten.com
www.sweetstringsswimwear.com
What sets you apart from your competitors?
I believe what will set Teeny Bikini apart from our competitors is the detailing in our bikini’s and quality. We are adding a new kind of luxury to the micro bikini niche. Only a certain kind of people like the micro bikini style, but now they can also have custom looks, exclusivity, and trend. People who desire to stand out, be unique and sexy, confident and daring but still prefer the micro style.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Where less is more/Where less is best
Less Fabric, More Looks
Project Summary:
To create a unique brandable logo for Teeny Bikini.
Primarily will be used for tagging on bikini’s (clearly visible and discernable), website, accessories, jewelry, pendant’s encrusted with crystals, etc.
What text should be included in the main part of the logo?
No required text necessary. But you can combine Teeny Bikini, initials in if you like. Or even making up a brandable symbol is acceptable.
What type of product or service do you offer?
Luxury Swimwear/sportswear
How long have you been in business?
Start-up
What do you hope to accomplish with your new identity?
Build a recognizable, worldwide luxury micro-mini bikini brand.
What are your long term goals?
N/A
When is the deadline for final entries before choosing a designer?
05/07/07
Audience Profile:
Please describe your existing audience
Women who wear micro bikini’s. Women who want quality, luxury, and sexiness with their bikini’s.
Who would you like to add to your audience?
N/A
Perception/Tone/Guidelines:
What type of logo would you like?
Not particular to specifics, but a few ideas we had in mind included, linitials of T.B. Also, a usable, recognizable symbol (i.e. – Playboy bunny, Polo- pony, Chanel’s initials, etc.) Something that is sizable to fit onto a bikini or charm. Also possible ability/changeability to encrust with jewels.
Do you have any colors in mind for your logo? (if so, why?)
None in particular
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Also can include tropical scene, images of bikini’s, women’s figures, (silhouette of women backside, including the g-string bikini making the “t” and her bottom making the “b”), incorporating the T&B into butterflies, palm trees, pretty much anything is possible, as long as it is “girl friendly” visually.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Sexy, Quality, Originality, Exclusivity, Luxury.
What is your tagline or slogan?
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
Primarily this will be used tagging on bikini’s (clearly visible and discernable), accessories, jewelry, pendant’s encrusted with crystals, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Wicked Weasel, I like this logo. Particularly that it includes bikini’s and their style within the logo. It is small, and fits well onto a micro bikini, and I feel it represents the suits well.
List competitive URLs if possible
www.wickedweasel.com
www.microkitten.com
www.sweetstringsswimwear.com
What sets you apart from your competitors?
I believe what will set Teeny Bikini apart from our competitors is the detailing in our bikini’s and quality. We are adding a new kind of luxury to the micro bikini niche. Only a certain kind of people like the micro bikini style, but now they can also have custom looks, exclusivity, and trend. People who desire to stand out, be unique and sexy, confident and daring but still prefer the micro style.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Where less is more/Where less is best
Less Fabric, More Looks