driscos
04-26-2007, 06:25 AM
Admin code added by Abby - 0J2518051L573635Y
Project Summary:
What text should be included in the main part of the logo?
StopSmokingShop.co.uk
we have a temporary site up at http://www.stopsmokingshop.co.uk
NOTE: This is just a holding website - the finished site will look nothing like this.
What type of product or service do you offer?
Stop smoking aides, a message board for people trying to quit and a directory of stop smoking hynotherapists
How long have you been in business?
start-up
What are your long term goals?
To be the first website that people go to to find out how to quit smoking
When is the deadline for final entries before choosing a designer?
11th May
Audience Profile:
All ages and genders who are Smokers
Perception/Tone/Guidelines:
What type of logo would you like?
Not sure, maybe text on a background, or text with a swirl or motif
Do you have any colors in mind for your logo? (if so, why?)
Green (tranquil, stress relieving, healthy symbolises nature)
Orange (warm, attention grabbing)
I am open to suggestions though as I just grabbed those two colours off a colour psychology website
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We hope the logo will encourage people to quit smoking, help them trust us and our products
What is your tagline or slogan?
Everything you need to quit smoking
What is the overall message you are trying to convey to your target audience?
We have everythign in one place that you need to quit smoking be it a nicotine replacement product or a complimentary therapy.
Where will your new logo be used?
Website, leaflets
Competitive Positioning:
www.boots.co.uk - old fashioned, not ver versatile
www.expresschemist.co.uk/ - boring. I could probably do that with photoshop
http://www.allcures.com/ - again, not very imaginative
What sets you apart from your competitors?
We concentrate only on stop smoking products
Thanks all :)
Simon
Project Summary:
What text should be included in the main part of the logo?
StopSmokingShop.co.uk
we have a temporary site up at http://www.stopsmokingshop.co.uk
NOTE: This is just a holding website - the finished site will look nothing like this.
What type of product or service do you offer?
Stop smoking aides, a message board for people trying to quit and a directory of stop smoking hynotherapists
How long have you been in business?
start-up
What are your long term goals?
To be the first website that people go to to find out how to quit smoking
When is the deadline for final entries before choosing a designer?
11th May
Audience Profile:
All ages and genders who are Smokers
Perception/Tone/Guidelines:
What type of logo would you like?
Not sure, maybe text on a background, or text with a swirl or motif
Do you have any colors in mind for your logo? (if so, why?)
Green (tranquil, stress relieving, healthy symbolises nature)
Orange (warm, attention grabbing)
I am open to suggestions though as I just grabbed those two colours off a colour psychology website
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We hope the logo will encourage people to quit smoking, help them trust us and our products
What is your tagline or slogan?
Everything you need to quit smoking
What is the overall message you are trying to convey to your target audience?
We have everythign in one place that you need to quit smoking be it a nicotine replacement product or a complimentary therapy.
Where will your new logo be used?
Website, leaflets
Competitive Positioning:
www.boots.co.uk - old fashioned, not ver versatile
www.expresschemist.co.uk/ - boring. I could probably do that with photoshop
http://www.allcures.com/ - again, not very imaginative
What sets you apart from your competitors?
We concentrate only on stop smoking products
Thanks all :)
Simon